Audi's Hildegard Wortmann: ‘Edutainment' needed to boost consumers' confidence in EVs

Hildegard Wortmann, head of sales and marketing for Audi, said automakers need to focus EV marketing efforts on 'edutainment' about living with an EV to ease consumer apprehension about leaving combustion vehicles.

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Column: Barbie girls in a GM world

The presence of the Chevrolet Corvette, GMC Hummer EV and Chevy Blazer — from the only major automaker led by a female CEO — works well in a movie that is also statement about empowerment.

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