With few cars to sell, where do ad dollars go?

For a second year, dealership marketers are evaluating their advertising strategies in a challenging sales environment.

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COVID dashes Toyota's Olympic ad dreams

After five years of waiting and about $1 billion spent to become a sponsor, the automaker has decided not to run advertisements in its home country connected to the event.

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EV tech is made easy on Pacifica Hybrid site

Chrysler uses everyday items to help people understand how long the plug-in minivan's lithium ion battery will last and how charging works.

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Lithia hires new marketing chief

The dealership group hired former Disney creative director Marguerite Celeste as senior vice president and chief marketing officer, effective immediately. It is Celeste's second stint with Lithia.

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Lithia hires new CMO, creates head of advertising position

The dealership group hired former Disney creative director Marguerite Celeste as the company's senior vice president and chief marketing officer effective immediately. It is Celeste's second stint with Lithia.

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Olympic sponsor Toyota to skip TV commercials amid lackluster support in Japan

Toyota President Akio Toyoda and other executives will not attend the opening ceremony.

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A good reason to read the manual

Oreo is making a limited-edition package that's camouflaged as the 2022 Ford Maverick's owner's manual as part of its "Oreo Thins Protection Program" promotion.

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Ram EV will build on core message of capability

The arrival of an electric 1500 in 2024 won't require much of a tweak on the marketing side.

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Infiniti will rely on influencers to launch its QX60

To launch its make-or-break next-gen QX60, Infiniti wants to talk star power instead of horsepower.

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Chicago show spotlights off-road rivalry

Visitors to the show will be able to experience the revived Bronco and venerable Jeep Wrangler side by side for the first time.

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Big auto shows mark a return in Chicago

The summer edition of the Chicago Auto Show will include a media day, food stands and uncovered faces.

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How Stellantis is positioning its 14 brands for an EV future

Jeep touts "zero emission freedom" while Ram says it is "built to serve a sustainable planet." Dodge wants to "tear up the streets…not the planet."

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Ford off-roading site schools dealers, customers on new SUV

The brand has created an elaborate school to teach retailers and customers about its new vehilce through unique driving experiences.

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Volvo to shake up car nomenclature starting with new EV flagship

Volvo will deviate from using letter and number combinations as it does for models such as the XC90. “This car will have a name, more like a [newborn] child,” CEO Hakan Samuelsson said.

 

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