Monday 24 February 2020

Casa de Cadillac keeps iconic status as brand image evolves

Dealer Howard Drake has had to find a balance between meeting Cadillac's evolving brand standards and protecting his California dealership's landmark status, a pillar of famous Ventura Boulevard.



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Marketing exec says dealers are missing a golden opportunity

David Boice, CEO of marketing firm Team Velocity, says dealers are failing to tap a potentially rich source of business. He says dealerships' returning customers should have online experiences that are relevant to their personal details and the cars they're driving.

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Auto marketing's sharp new tool

Armed with artificial intelligence, a dealership can laser in on the right consumers at the right time, based on how shoppers click — or don't — and hit them with different kinds of crafted messages.

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Friday 21 February 2020

Lyft buys digital car-top advertising startup Halo Cars

Lyft and larger rival Uber are pursuing different roads in search of profitability. Halo Cars was founded in 2018 and has operations in U.S. markets such as New York and Chicago.



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Thursday 20 February 2020

CDK to sell digital marketing business to Ansira

CDK's digital marketing business was earmarked for sale for nearly eight months. Terms of the deal were not disclosed. CDK said the transaction is expected to close in the first half of this year.



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Tuesday 18 February 2020

Subaru lands naming rights for Philly's MLS stadium

Major League Soccer's Philadelphia Union will play at 18,500-seat Subaru Park starting this season. It marks the first stadium-naming-rights deal for the Japanese automaker globally.

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Monday 17 February 2020

Redesigned Outback gives Subaru something interior to talk about

Subaru of America is making the redesigned interior a selling point. It bolstered the cabin with more premium materials throughout, including a 11.6-inch tablet-style touch screen infotainment system on all but its base trim.



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Sunday 16 February 2020

Honda, Acura launch CPO ad campaign

Honda and Acura are launching a national ad campaign for used cars and SUVs as the automaker ramps up its certified pre-owned program to help customers facing rising new-car prices and dealers trying to improve profitability.

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Saturday 15 February 2020

Ford courts Bronco buyers

The automaker in recent months has arranged sponsorship deals for two desert racing events, in an effort to reintroduce itself to the off-road community.



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Cars.com debuts digital video marketing strategy

Cars.com said one pilot of the digital video marketing strategy it's calling Fuel yielded a 153 percent increase in new users visiting the dealership's website.

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Friday 14 February 2020

CarGurus seeks to boost paying dealers; shares slide 26%

CarGurus posted revenue increases in 2019, as it looks to entice more dealership customers to become paying subscribers in 2020. But the company's stock tumbled 26 percent on Friday. 



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CarGurus seeks to boost paying dealers

CarGurus posted revenue increases in 2019 as it looks to entice more dealership customers to become paying subscribers in 2020.



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Monday 10 February 2020

Ghosn hires legendary agent Michael Ovitz for TV, film deals

Ovitz, a former president of Walt Disney, will oversee any dramatizations of the former Nissan boss's life. 



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Display of affection

Mercedes-Benz of Los Angeles used 65 vehicles to create a rooftop tribute to former Los Angeles Lakers star Kobe Bryant, who died last month in a helicopter crash.



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Shrimp underhood, not on the barbie

The Mustang Mach-E electric crossover includes a 4.8 cubic-foot underhood storage compartment that Ford says can effectively function as a 36-gallon cooler for tailgating.

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Inside last-minute Jeep ad scramble

Actor Bill Murray didn't respond to FCA's idea to make a Super Bowl commercial based on "Groundhog Day" until about two weeks before the game.



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Thursday 6 February 2020

Chevy marketing VP Paul Edwards departs

Steve Majoros, who has been guiding the 2020 Corvette launch, will fill Edwards' post. Edwards had been with GM for more than three decades and he took charge of Chevy's marketing strategy in 2014. He presided over Chevy's "Real People" ad campaign, which depicts groups of consumers reacting to the vehicles being shown to them.



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Tuesday 4 February 2020

Humorous Super Bowl ads help boost brands' traffic on shopping sites

Genesis saw the largest bumps on several sites after running its first Super Bowl spot, which pitched the GV80 crossover and the idea of "Young Luxury." The luxury brand's first crossover was hyped by the husband-wife duo of singer John Legend and model Chrissy Teigen.



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Sunday 2 February 2020

Porsche Super Bowl ad connects Taycan EV to brand heritage

The brand's first Super Bowl spot since 1997 is an up-tempo exhibit of performance through the years that shows the Taycan tearing up German roads with its cousins.



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