Daimler will decide on the future of Smart by the end of this year as it loses patience with losses at its microcar brand, German business paper Handelsblatt reported.
It's no small thing to get consumers to understand, let alone embrace, a new and peculiar type of automobile. But a little more good-faith effort would help.
Ford hopes to capitalize on strong demand for its largest SUV with new ads showcasing its comfort and capability.
Ford hopes to capitalize on strong demand for its largest SUV with new ads showcasing its comfort and capability.
Tesla agreed to get rid of fuel-savings claims for its Model 3 sedan in Germany that a fair-competition watchdog said are misleading.
At Marketing 360 event May 2 in Los Angeles, auto industry marketers will discuss steps their companies are taking to maintain and grow market share amid unprecedented changes in consumer behavior.
Titled "Tough Has More Fun," the series of billboards and commercials spotlights 15 men and women who ski, surf, mountain bike and rock climb, with the help of their Ranger.
Tesla said it will largely abandon its long-controversial retail model of factory-owned stores, turning instead to an equally radical model for selling vehicles — online sales only.
