New ad tech automates messages for Lithia

The tool, called Alexia+, automates digital marketing messages from social media to email blasts and pulls in local inventory and incentive offers.

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Toyota gains lessons from round-the-world road trip

The automaker's Five Continents Drive came to an inglorious early end this year because of COVID-19. But the seven-year road trip was still a big success. Now comes the second phase.

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Auction buyers relying on condition reports for online sales

With the rise of digital sales, such information has never been more important to the wholesaling process.

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Buick asks Alexa to help it attract younger buyers

The new marketing campaign, co-branded by the automaker and Amazon, features a virtual showroom and customized voice commands, in an effort to lure younger buyers.

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Washington Auto Show moves to early spring 2021

The event, which had been scheduled to run Jan. 29 through Feb. 7, is now slated for March 26 through April 4, with a number of safety protocols in place.

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Ford pitchman is missing — but he's also fictional

Ford gave makers of a short film exploring the whereabouts of imaginary sex symbol John Bronco access to its archives and allowed them to shoot scenes at its headquarters.

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Cadillac sniqs in the ducks

The Lyriq, a midsize crossover unveiled this month, features a return of the merlettes that the brand dropped from its crest logo 20 years ago.

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Hyundai's EV effort similar to Toyota's ‘Prius family' venture

Even if the automaker's planned new Ioniq EV brand fades away after a generation or two, there's little downside to giving it a go.

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Ford to show off 2021 F-150 with augmented reality software

"Driveway dealership" lets consumers perform virtual walk-arounds with a life-size image of a 2021 F-150 on their phones.

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Audi yanks bad banana ad

The German luxury brand apologized for a social media ad that some critics called too provocative and others said showed a young girl in danger.

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Million-miler keeps trucking

Nissan gave an Illinois man a new Frontier so it could memorialize his old one, which racked up 1 million miles on its original four-cylinder engine and five-speed manual transmission.

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Longtime marketing VP at Penske Automotive steps down

Penske Automotive Group said Terri Mulcahey, marketing executive vice president, has resigned for personal reasons. Tracy Cassady has been promoted to replace her.

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Niel Golightly lost his job at Boeing. What are the lessons here?

Longtime auto exec Niel Golightly lost his job at Boeing because of something he wrote in 1987 and soon regretted. There are lessons to be learned in his story.

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Paying a price, 33 years later

Longtime auto exec Niel Golightly lost his job at Boeing because of something he wrote in 1987 and soon regretted. There are lessons to be learned in his story.

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Alexa, was Jeep's ad better?

The Groundhog Day spoof with actor Bill Murray that topped USA Today's Admeter is now up against Amazon's Super Bowl spot and three other commercials for an Emmy Award.

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