COVID-19 is giving pause to car shoppers who might otherwise be considering an electric vehicle. But this is just a short-lived bump in the road that will be followed by a rebound in consumer interest in EVs.
Action-packed ads and a new design for the TLX are aimed at the ‘real sedan fans,’ says Acura Brand Officer Jon Ikeda.
The sports car maker plans a 33-acre development for a new service center, classic factory restoration operation and an expanded track next to Hartsfield-Jackson Atlanta International Airport.
The sports car maker plans a 33-acre multimillion-dollar development for a new service center, classic factory restoration operation and an expanded performance track next to Hartsfield-Jackson Atlanta International Airport.
The automakers took cues from different species when designing upcoming off-roaders to conquer whatever terrain drivers encounter. The Ford Bronco has GOAT modes, while the GMC Hummer EV has crab mode.
FCA's Olivier Francois, known for never taking no for an answer, did not give up on the idea after the astronomer's widow turned him down three years ago. When the automaker finally greenlighted plans to electrify Jeep's lineup, he got a different answer.
The alliance formed by the automaker and advertising firm will establish two companies, with one focused on communications and the other on digital transformation strategy.
Audet, who has led captive ad agency Garage Team Mazda since 2013, was interim chief marketing officer since March, when Dino Bernacchi left the post.
It took four years, but the deal-making marketer got his eco-friendly “Pale Blue Dot” spot made at last, as the brand pursues its electrification strategy.
On the Line, a nine-minute film showing the automaker's pivot to making face masks, ventilators and other needed equipment, was directed by Peter Berg of "Friday Night Lights."
Igor Krezic's company, Stark Solutions, spent eight months disassembling a Ford F-150 Raptor and rebuilding the parts into a gasoline-powered Cybertruck impostor.
The social media site's buying-and-selling feature now allows stores to integrate their fleets and automatically upload vehicles as they become available, then helps funnel leads to dealers through Facebook Messenger.
The automaker, which for years has relied on college football as a key marketing environment, is shifting a significant portion of its advertising efforts to the NFL in the latest sign of how the coronavirus is upending brand marketing calendars.
Nissan's decision to move some 'Heisman House' ads to NFL broadcasts shows how the NFL -- already a ratings behemoth and the most expensive ad buying marketplace -- will grow even more powerful this year.
The Bob Rohrman Auto Group has used that familiar tag line for decades in its ubiquitous TV commercials in Illinois, Indiana and Wisconsin.
Rohrman, who died Sept. 1 at age 87, built his namesake dealership group into a multi-franchise operation with more than 20 rooftops in Indiana, Illinois and Wisconsin.
The coronavirus has the potential to disrupt games that have long been a key cog in many automakers' marketing strategies, but it's also one of the few appealing options to reach a big audience.
The postponement is due to the pandemic, sources said. The New York, L.A. and Detroit shows are now set to be held in quick succession.
