Subaru to switch to quarterly U.S. sales reports

Subaru of America follows Porsche, Nissan and BMW this year in making the change.

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How loyal are truck owners? Maybe too loyal

Ford surveyed pickup owners and found that more than one in three would rather go celibate for a year than give up the keys to Big Bertha.

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Tesla's Cybertruck greets the masses in L.A.

The Petersen Museum in L.A. reopened by giving people the first chance to see Tesla's dystopian-styled pickup in person since its infamous debut last fall.

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Sports fans are at a loss, but so are auto marketers

The coronavirus pandemic has taken the buzz out of a major marketing platform for automakers: live sports.

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Pacifica Mom is back, after filming ads on an iPhone

Chrysler had actress Kathryn Hahn create a quarantine-themed series of ads for its minivan, shooting them via iPhone with just two crew members on location to maintain social distancing.

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Bringing back the Bronco

The Bronco retains a cult following nearly a quarter-century after the last model was sold. Owners clubs pay homage, and restored classics can fetch hundreds of thousands of dollars.

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Ford taps pitchman Denis Leary for F-150 virtual reveal

The voice of the popular "Built Ford Tough" commercials will host the online-only event Thursday.

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In dealer ads, to wear a mask or not to wear a mask?

Showing masks is a key piece in dealerships' efforts to convey a dedication to safety and cleanliness. But some consumers see it as a political statement.

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Range Rover knew what it was doing

The marketing campaign behind Range Rover's U.S. launch in 1987 is underestimated, writes an Automotive News reader in a letter to the editor.

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Ford postpones Bronco reveal as previous date fell on O.J. Simpson's birthday

Ford's highly anticipated off-road SUV will now break its cover on July 13. The automaker was adamant the previous July 9 date was "purely coincidental."

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Ford postpones Bronco reveal as original date fell on O.J. Simpson's birthday

Ford's highly anticipated off-road SUV will now break its cover on July 13. The automaker was adamant the original July 9 date was "purely coincidental."

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Retailers deal with fallout over racist employee posts

Reining in inappropriate employee social media use has been a concern this month at large public retailers and small local groups alike.

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Ford offers free maintenance for essential workers through loyalty program

The automaker said members of its FordPass Rewards loyalty program who are defined by their states as essential workers can download an offer for a free service package that includes a free oil change and tire rotation.

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Volvo faces lawsuit over photos used in ad campaign

The federal complaint contends Volvo Group North America LLC took 11 photos from a photographer's Instagram page and website without permission and used them in its own Instagram stories and Pinterest page.

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Quarantined Navy nurse's birthday gets a lot better

Lt. Rob Guerra spent his 40th birthday under quarantine after caring for patients in New York, but the automaker had a surprise waiting for him at his home in Florida.

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Automakers: The show must go on(line)

Automakers have turned en masse to virtual product reveals because of the COVID-19 pandemic. Whether they go back to doing big, glitzy launches at auto shows when the pandemic abates is an open question.

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Face masks loom large in marketing landscape

Wearing masks in public to slow the spread of the novel coronavirus has quickly become a staple in American life. Should it be common in automotive advertising, too?

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VW completes internal probe into racist ad

The findings of the report will be released once its management board has reviewed the matter. VW's management board, headed by CEO Herbert Diess, meets regularly on Tuesdays.

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