FCA sends smoke signals ahead of Super Bowl

Fiat Chrysler, normally tight-lipped in the days leading up to the Super Bowl ad war, is sending smoke signals ahead of the big game this year.

from Section Page News - Automotive News http://bit.ly/2CSqX22
via https://ifttt.com/ IFTTT

Ford's Joe Hinrichs makes cameo on CNBC's 'Deal or No Deal'

Hinrichs presents a plaque to Ford retiree John West and invites him to lunch with Executive Chairman Bill Ford at the company's headquarters in a promo for the pre-taped episode.

from Section Page News - Automotive News http://bit.ly/2TpB8Cw
via https://ifttt.com/ IFTTT

Wahl steers Cadillac back to its roots

The connection to Detroit is exactly what Cadillac was trying to get away from under marketing chief Deborah Wahl's predecessor.

from Section Page News - Automotive News http://bit.ly/2HxKhXR
via https://ifttt.com/ IFTTT

Will Red McCombs do your dishes?

Red McCombs Automotive is using Super Bowl Sunday to do some lighthearted branding with its 91-year-old founder.

from Section Page News - Automotive News http://bit.ly/2MBljpo
via https://ifttt.com/ IFTTT

Share of digital ad spending increases

Dealers share of digital ad spending continues to grow, though it will at a slower clip over the next two years than the past five years. While digital is king, dealers say traditional advertising still works.

from Section Page News - Automotive News http://bit.ly/2RhfdLQ
via https://ifttt.com/ IFTTT

Honda debuts first Passport ad for dealers

Honda is ready to launch an outdoorsy ad campaign for its new Passport crossover, a model it hopes will reach both city drivers and off-road-leaning consumers.

from Section Page News - Automotive News http://bit.ly/2HLCNB1
via https://ifttt.com/ IFTTT

Volvo plans 'digital test drive' during Super Bowl

Starting at Super Bowl kickoff, Volvo will be offering a "digital test drive" on an Android or iOS device that could score them a Volvo S60 sedan.

from Section Page News - Automotive News http://bit.ly/2sOg50C
via https://ifttt.com/ IFTTT

Cadillac expects to snap 3-year U.S. sales skid

Deborah Wahl, Cadillac's chief marketing officer, said the brand's sales should soar on the back of new crossovers such as the XT4 and XT6.

from Section Page News - Automotive News http://bit.ly/2Udeygj
via https://ifttt.com/ IFTTT

Power analyst: There's gold in used

At a time of falling industry sales and softening margins, used vehicle sales may offer franchised new-car dealers a big opportunity, says J.D. Power executive Thomas King.

from Section Page News - Automotive News http://bit.ly/2sNHTC4
via https://ifttt.com/ IFTTT

Cadillac strikes 3-year marketing, sponsor deal with PGA

Cadillac is re-entering sports sponsorships with a multiyear deal with the PGA of America.

from Section Page News - Automotive News http://bit.ly/2Mrm706
via https://ifttt.com/ IFTTT

Social media are vital to dealer ad efforts

In dealer advertising, trying to attract vehicle shoppers to dealership Facebook pages is already an increasingly obsolete tactic.

from Section Page News - Automotive News http://bit.ly/2S6daPi
via https://ifttt.com/ IFTTT

Dealers use geofencing to pinpoint shoppers and pull them in with ads

Some dealerships are dabbling in geofencing advertising, with some using technology to draw a virtual fence around competitors' stores and then pitching ads to shoppers to try to persuade them to shop at their store instead.

from Section Page News - Automotive News http://bit.ly/2HnFI2A
via https://ifttt.com/ IFTTT

Mercedes A class to star in Super Bowl ad

The about-to-launch Mercedes-Benz A-class sedan is about to get an A-class introduction to America in the Super Bowl.

from Section Page News - Automotive News http://bit.ly/2RVEf7F
via https://ifttt.com/ IFTTT

Mini is releasing 'Don't Fence Me In' as a soundtrack for its drivers

Mini USA has released a new ad for the Countryman featuring British singer Labrinth, who sings a new rendition Cole Porter's classic tune "Don't Fence Me In" -- a new recording the car brand is releasing as a soundtrack for its drivers.

from Section Page News - Automotive News http://bit.ly/2Hrhy7j
via https://ifttt.com/ IFTTT

Musk tweets Tesla to end customer referral plan because of costs

Tesla's customer referral incentive plan will end on Feb. 1, CEO Elon Musk tweeted on Thursday, citing costs.

from Section Page News - Automotive News http://bit.ly/2RVEcZx
via https://ifttt.com/ IFTTT

GM pulls disputed 'Real People, Not Actors' TV ad

Chevrolet will stop airing its most recent "Real People, Not Actors" TV ad that claims the brand has better reliability than Toyota, Ford and Honda, among other brands.

from Section Page News - Automotive News http://bit.ly/2Hq6GXk
via https://ifttt.com/ IFTTT

GM, Ford continue winning streak for loyalty

GM extended its streak as the top manufacturer in IHS Markit's Loyalty Awards program to a fourth year, with Ford customers displaying the most loyalty to a specific make.

from Section Page News - Automotive News http://bit.ly/2S2XYlU
via https://ifttt.com/ IFTTT

Hyundai punts on NFL sponsorship deal

Hyundai isn't striking a new sponsorship deal with the NFL when its four-year partnership ends after this season, clearing the way for another automaker to take the mantle.

from Section Page News - Automotive News http://bit.ly/2HqkUYf
via https://ifttt.com/ IFTTT

Dealers use geofencing to pinpoint shoppers and pull them in with ads

Some dealerships are dabbling in geofencing advertising, with some using technology to draw a virtual fence around competitors' stores and then pitching ads to shoppers to try to persuade them to shop at their store instead.

from Section Page News - Automotive News http://bit.ly/2RCLbHx
via https://ifttt.com/ IFTTT

Social media are vital to dealer ad efforts

In dealer advertising, trying to attract vehicle shoppers to dealership Facebook pages is already an increasingly obsolete tactic.

from Section Page News - Automotive News http://bit.ly/2Dod5xU
via https://ifttt.com/ IFTTT

Mercedes A-class to star in Super Bowl ad

The about-to-launch Mercedes-Benz A-class sedan is about to get an A-class introduction to America in the Super Bowl.

from Section Page News - Automotive News http://bit.ly/2FyDOdp
via https://ifttt.com/ IFTTT

Mini is releasing 'Don't Fence Me In' as a soundtrack for its drivers

Mini USA has released a new ad for the Countryman featuring British singer Labrinth, who sings a new rendition Cole Porter's classic tune "Don't Fence Me In" -- a new recording the car brand is releasing as a soundtrack for its drivers.

Created by Pereira & O'Dell and directed by Marcus Soderlund via Reset, the spot depicts Labrinth driving through a city in a Countryman, joyfully taking in his surroundings as he sings the tune--accompanied only by the sounds of the car zooming and leaves rustling. Once he steps out of the vehicle, he emerges from his cocoon into the bustle of the everyday world.

from Section Page News - Automotive News http://bit.ly/2RvkmVz
via https://ifttt.com/ IFTTT

Musk tweets Tesla to end customer referral plan because of costs

Tesla's customer referral incentive plan will end on Feb. 1, CEO Elon Musk tweeted on Thursday, citing costs.

from Section Page News - Automotive News http://bit.ly/2QWnmF6
via https://ifttt.com/ IFTTT

GM pulls disputed 'Real People, Not Actors' TV ad

Chevrolet will stop airing its most recent "Real People, Not Actors" TV ad that claims the brand has better reliability than Toyota, Ford and Honda, among other brands.

from Section Page News - Automotive News http://bit.ly/2TTYsYU
via https://ifttt.com/ IFTTT

GM, Ford continue winning streak for loyalty

GM extended its streak as the top manufacturer in IHS Markit's Loyalty Awards program to a fourth year, with Ford customers displaying the most loyalty to a specific make.

from Section Page News - Automotive News http://bit.ly/2sqHu8E
via https://ifttt.com/ IFTTT

Hyundai punts on NFL sponsorship deal

Hyundai isn't striking a new sponsorship deal with the NFL when its four-year partnership ends after this season, paving the way for another automaker to take the mantle.

from Section Page News - Automotive News http://bit.ly/2FxdoJp
via https://ifttt.com/ IFTTT

Cadillac to close door on New York home April 1

Cadillac has been winding down operations at Cadillac House in Manhattan and will sublet the space or break the agreement and return the space to the landlord. The lease agreement runs until 2025.

from Section Page News - Automotive News http://bit.ly/2CqSuY6
via https://ifttt.com/ IFTTT

Hyundai prepares Super Bowl game plan

Hyundai is going to leverage the Super Bowl to tout its Shopper Assurance program, the foundation of its retail strategy intended to make the buying process more convenient for consumers.

from Section Page News - Automotive News http://bit.ly/2QOuIug
via https://ifttt.com/ IFTTT

VW signs marketing agreement with U.S. Soccer

Volkswagen has signed an agreement with U.S. Soccer to be its presenting automotive partner through 2022.

from Section Page News - Automotive News http://bit.ly/2CiXw9g
via https://ifttt.com/ IFTTT

For Silverado campaign, Chevy gets playful in print

Chevy believes much of Silverado's future growth will come from new customers to the pickup segment, so it's reaching out to nontraditional audiences.

from Section Page News - Automotive News http://bit.ly/2QJVofN
via https://ifttt.com/ IFTTT

Chevy's latest 'Real People, Not Actors' ad disputed by advocates

Chevrolet's "Real People, Not Actors" TV ad involving vehicle reliability isn't sitting well with a consumer advocate group.

from Section Page News - Automotive News http://bit.ly/2FoHptX
via https://ifttt.com/ IFTTT

Media agency Universal McCann, affiliates to cut 213 jobs in Detroit area

Universal McCann and affiliated agencies are laying off 213 employees in suburban Detroit, after losing their account with Fiat Chrysler Automobiles.

from Section Page News - Automotive News http://bit.ly/2H6R3nj
via https://ifttt.com/ IFTTT

Media agency Universal McCann, affiliates to cut 213 jobs in Birmingham

Universal McCann and affiliated agencies are laying off 213 employees in Birmingham, including dozens of senior managers and vice presidents, after losing its account with Fiat Chrysler Automobiles.

from Section Page News - Automotive News http://bit.ly/2RGVJV6
via https://ifttt.com/ IFTTT

BMW campaign promotes CPO using old ads

BMW's new ad campaign is for certified pre-owned BMW vehicles, so its ad agency Goodby is recycling the ads that were originally used for the vehicles when they were new.

from Section Page News - Automotive News http://bit.ly/2si95ZM
via https://ifttt.com/ IFTTT

Chevy harnesses neuromarketing tech for 2019 Silverado ads

Chevy used neuromarketing for its new ad campaign for the redesigned 2019 Silverado.

from Section Page News - Automotive News http://bit.ly/2VIFIgG
via https://ifttt.com/ IFTTT

Chevy launches new Silverado ad campaign

Chevy will debut its new Silverado ad campaign during the College Football Playoff National Championship and may have a 'surprise' for the Super Bowl.

from Section Page News - Automotive News http://bit.ly/2scAsUT
via https://ifttt.com/ IFTTT

Chevy calls employee-price promotion a success

Chevrolet's employee-pricing promotion last month helped the brand's retail grow but couldn't keep its overall sales in the black.

from Section Page News - Automotive News http://bit.ly/2GZjH9R
via https://ifttt.com/ IFTTT

Audi returning to Super Bowl with new electrified message

Audi will compete in the attention frenzy surrounding the Super Bowl next month with a commercial featuring its first fully electric vehicle, the e-tron crossover.

from Section Page News - Automotive News http://bit.ly/2Rx7n4T
via https://ifttt.com/ IFTTT