Wednesday 31 March 2021

BLOG: VW lied to sell diesels; now it lied to sell EVs

"We didn't mean to mislead anyone," a spokesman for the automaker said after it intentionally misled numerous news outlets and the public.



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Barra to meet with Black-owned media leaders as ad continues to run

A meeting was set up for Thursday after the group placed a full-page newspaper ad accusing the GM CEO of ignoring them. Even with the meeting scheduled, the group ran a nearly identical ad on Wednesday.



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VW lied to sell diesels; now it lied to sell EVs

"We didn't mean to mislead anyone," a spokesman for the automaker said after it intentionally misled numerous news outlets and the public.



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Monday 29 March 2021

VW to brand EVs 'Voltswagen' in U.S., source confirms

The name change, revealed in a press release leaked online, is not expected to carry upward to the parent company in Germany.



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Penske: 250,000 fans possible for Indianapolis 500

Almost a year and a half after buying the Indianapolis Motor Speedway, Roger Penske believes he's close to finally being able to fulfill his dream of hosting a full house at the track.



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Thursday 25 March 2021

Million-dollar mall showrooms new front in EV wars

With dozens of EV makers jockeying for a slice of what is the world’s largest EV market, upstart brands like Nio and Xpeng, and the new-energy arms of SAIC and Geely, are staking out ground in malls to burnish their image as premium goods for the middle class.



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Monday 22 March 2021

Infiniti taps new ad agency to unify message

The luxury brand is shifting its strategy by inking a three-year deal with Publicis Group to handle worldwide advertising.



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Monday 15 March 2021

Used-vehicle retailers have got it all wrong

If the "modern" used-car sellers and their investors are to succeed and be profitable, they might have to find a new marketing theme, writes an Automotive News reader in a letter to the editor.



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Dealership blimp takes off on unplanned flight

It broke free from its mooring behind a Chevrolet-Cadillac store in Pennsylvania, sparking an daylong chase by the owner and two employees.



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Address vaccine doubts at work to lead U.S. back

The auto industry can play a powerful role in the race for herd immunity from the coronavirus through marketing campaigns like Ford's "#Finish Strong" Super Bowl ad and through employee education about the vaccine.



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Through the years, which witch only drives Buicks?

Wanda Maximoff, also known as the Scarlet Witch, is one of the most powerful superheroes in the Marvel Cinematic Universe. In her Disney+ series she uses those powers to remain loyal to Buick.



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Monday 8 March 2021

The Darwinization of auto retail is coming

The drama of who's fittest and who will survive will play out for a long time to come.



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Friday 5 March 2021

GM defends top spot in IHS Markit loyalty awards; Ford wins other top honors

IHS Markit said GM took the top spot thanks to a 69 percent customer retention rate and the popularity of its utility and pickup lineups.



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Thursday 4 March 2021

GM to launch EV digital retail tool powered by Tekion

The platform is designed to facilitate dealers' EV sales as the 2022 Chevy Bolt EV and the larger Bolt EUV hit dealers' showrooms this summer.



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Wednesday 3 March 2021

How digital retail can be a pain reliever for F&I process

Digital retailing is one method dealers have to combat comparisons such as the one drawn in Vroom's Super Bowl ad.



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Consumer Reports launches recommendation label program

The consumer research nonprofit organization said one of the main goals is to break through a flood of fake product reviews that circulate online and confuse customers.



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Tuesday 2 March 2021

VW mulls electric convertible based on ID3

VW released sketches of a possible design for the open top EV that brand CEO Ralf Brandstätter called "a very tempting idea."



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