VW will have a pickup strategy, and it may be to go where others aren't

The German brand thinks there would be demand for its small pickup in the U.S., but it hasn't decided exactly what that means.

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VW will have a strategy, and it may be to go where others aren't

The German brand thinks there would be demand for its small pickup in the U.S., but it hasn't decided exactly what that means.

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Audi joins forces with Marvel Studios' 'Avengers: Endgame' in new ad campaign

Audi's hopes the Marvel collaboration will boost audience engagement and socialize the Audi e-tron crossover.

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New York sets an example for shift to EVs

The New York approach can be a model for speeding the local, state and national adoption of EVs with all the benefits in cleaner air and quieter streets this revolution can provide.

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GM's China brand Baojun attempts a major makeover

As Chinese consumer tastes shift away from basic and affordable, GM's Baojun brand is engineering a different image for itself -- launching mid-market models that will sport a redesigned logo and be sold through new or revamped showrooms.

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New Toyota campaign focuses on 2020 Corolla

Toyota's latest ad campaign uses a transcultural approach to spark interest in the all-new Corolla.

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Time is right for GM to bring back Tiger Woods

Everyone loves a good comeback story, and now General Motors and Tiger Woods both have one.

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Love. It's what makes Dodge a Facebook champ

Dodge took home honors as the most "loved" auto brand on Facebook in 2018.

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GMC launches CarbonPro truck bed on Sierra

General Motors is ready to launch its industry first carbon fiber bed on the GMC Sierra pickup. Pricing for the option was not disclosed.

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Maritz partners with Northwood to acquaint students with the auto industry

The partnership includes an internship program that is expected to run this summer and a scholarship program that is in the works.

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As far as pranks go, U can't touch this

Honda's Pastport represents the kind of visionary backward thinking that's fast disappearing from the auto industry.

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How Daimler got into a fight with Detroit

Mercedes-Benz USA filed four lawsuits against Detroit mural artists after a dispute over Instagram photos posted in January 2018.

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Cheers for the HR, boos for the Blazer

Each summer, GM has used the Detroit Tigers' center field fountain to display two vehicles. This year's initial choices were curious given looming UAW contract negotiations and criticism of its plans to possibly close five North American plants.

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