Wednesday 28 September 2022

Ford and Tesla boast high brand loyalty rates, but do they attract buyers?

S&P Global Mobility goes beyond loyalty rates to evaluate the conquest and defection ratios of brands, which analysts say paints a broader picture of success.



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Wednesday 21 September 2022

2023 Mitsubishi Outlander PHEV counted on to lift brand

Mitsubishi and its dealers believe the soon-to-launch Outlander PHEV will lift the brand out of its bargain-basement perception.



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Tuesday 20 September 2022

Subaru, Lexus won best reputation survey for auto brands in 2022

AutoNation, Hendrick topped dealer groups. Reputation analyzed 33 brands, about 20,000 dealerships and five million customer reviews to create its 2022 rankings.



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Sunday 18 September 2022

Pony car pilgrims join Stampede

Ford summoned Mustang owners around the U.S. to see the newest generation revealed in Detroit.



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Friday 16 September 2022

Chevy EV marketing push targets NFL for kickoff

The ads, focusing on the Equinox EV, Silverado EV and Blazer EV, which are all due to arrive at dealerships in 2023, will stress the theme "built for everyone, everywhere."



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Wednesday 14 September 2022

Chevy EV marketing push starts this weekend during NFL games

The ads, focusing on the Equinox EV, Silverado EV and Blazer EV, which are all due to arrive at dealerships in 2023, will stress the theme "built for everyone, everywhere."



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Tuesday 13 September 2022

General Motors to use NBCUniversal's data platform to target and track ads

GM will be able to match its customer and audience targets with NBCU's database.



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Monday 12 September 2022

2022 Detroit auto show: Fewer reveals, more experiences

Only about 10 new vehicles are slated to be unveiled, fewer than half the usual number of journalists are registered to attend and many major automakers are skipping it altogether.



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Sunday 11 September 2022

2022 Detroit auto show: Fewer reveals, more experiences

Only about 10 new vehicles are slated to be unveiled, fewer than half the usual number of journalists are registered to attend and many major automakers are skipping it altogether.



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Friday 9 September 2022

The writing is on the wall for ringless voicemails

The legal consensus, based on numerous court decisions, is that ringless voicemails are illegal without prior consent. And that means dealerships should be careful.



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Wednesday 7 September 2022

Volvo makes music out of door slams to reach younger buyers

The XC60 crossover accounted for more than a third of Volvo's U.S. sales last year.



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Thursday 1 September 2022

Dealership marketing company AutoWeb completes sale to One Planet Group

AutoWeb, which provides consumer leads to auto dealerships, no longer will be publicly traded and will operate as a standalone business.



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