AutoNation: ‘Great' if you worked for us

The nation's largest new-vehicle retailer has launched a multimillion-dollar advertising campaign aimed not at car shoppers but at potential employees.

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F-150 Lightning strikes Leno's automotive fancy

Comedian Jay Leno tested one of Ford's new electric pickups — with CEO Jim Farley riding shotgun — for an episode of his CNBC show that will air this fall.

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New ads highlight AutoNation's employees

AutoNation, aiming to recruit and retain employees, is launching the multimillion-dollar ad campaign, themed "Go Be Great," to air on television leading up to Sunday's Indianapolis 500.

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Ford to pay U.S. states $19.2 million over false advertising claims

The settlement, with 40 states and the District of Columbia, prohibits Ford from making false or misleading advertising claims concerning the estimated fuel economy or payload capacity of a new motor vehicle.

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BMW North America names new CFO, vice president of marketing

Marcus Casey will head U.S. marketing communications while Raymond Wittmann will take over as CFO. Both appointments, announced Friday, will take effect Sept. 1.

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BMW N.A. names new CFO, vice president of marketing

Marcus Casey will head U.S. marketing communications while Raymond Wittmann will take over as CFO. Both appointments, announced Friday, will take effect Sept. 1.

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Audi JV apologizes over China ad's potential copyright breach

Audi could suffer "huge losses" to its corporate image in China after the automaker was accused of plagiarizing a video.

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Jim Farley's side hustle: Celebrity interviewer

Among the first guests on the Ford CEO's weekly Spotify show are late-night host Jimmy Kimmel and quarterback Tom Brady.

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Tokyo Motor Show by any other name

The troubled event will rebrand itself yet again in an attempt to breathe life, energy and attendance into Asia's onetime premier auto expo.

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Dodge wants dealerships to embody gearhead persona

Dodge CEO Tim Kuniskis wants to build a bridge that connects dealership showrooms to the excitement generated by Dodge's irreverent ads, social media outreach and experiential events.

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Chrysler uses #VanLife as a foil to market its Pacifica

The brand pokes fun at van living influencers in new campaign that plugs high-end Pacifica features.

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Ford is better than TV ad jabbing Musk

The TV ad dissing Tesla CEO Elon Musk makes no sense for Ford, writes an Automotive News reader in a letter to the editor.

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Ford adds cool to the frunk in YouTube series

As brands rush to tell consumers about what EVs can offer, a series of videos is trying to bring "frunk" into the cultural lexicon.

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Land Rover ads for parking feature are banned in U.K.

The country's Advertising Standards Agency ruled that two ads for the Land Rover Defender could mislead viewers into thinking the vehicles would keep drivers from going over a cliff.

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Ford appears to take a jab at Elon Musk

‘Ford for the Builders’ campaign will run during Kentucky Derby, plugs the automaker’s U.S. manufacturing base.

 

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Ford’s latest EV ad campaign focuses on the 'frunk'

The automaker shows how the empty front trunk can be used with videos featuring chefs, musicians and a tattoo artist.

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Detroit auto show reveals plans for end of 44-month hiatus

At least five active vehicle tracks will be set up inside Huntington Place, the convention hall that has changed its name twice since the city's last auto show in January 2019.

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Time for Dodge fan to make the donuts

Dodge chose Preston Patterson out of 173,500 who applied to be its new brand ambassador.

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Lawyer wants apology for Kia promo mailer

Instead of $15,000 that the man says an ad suggested he had won, the store gave him a $1 scratch-off lottery ticket.

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