Photos of the year: Miscellany

Tornado damage in Missouri, a Tesla miscue, a suspended Corvette and production of the last Chevy Cruze.

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Chevy's ad campaign a winner, data shows

Since Dec. 3, consumers who see a Chevy employee-pricing ad have been 45 percent more likely to search for that brand online in the next five minutes than those who see one of the Jeep ads.

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Hyundai picks Genesis' Megan Gillam for new product line management job

Gillam will lead a team of product line managers and be responsible for identifying sales performance improvement areas in marketing, incentives, pricing and product distribution.

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Toyota will kick off 2020 Highlander campaign during Super Bowl

Toyota says it's committed to one national 60-second spot that will air during Super Bowl LIV, and it will use that commercial to promote the redesigned 2020 Highlander.

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McQueen's Mustang hitting auction block

The 1968 Highland Green fastback that zipped through the streets of San Francisco in the movie could fetch up to $5 million next month, when a Florida family is letting it go after 45 years.

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Hyundai, Kia, Genesis moving fast on new vehicles, technology

Not only are Hyundai, Kia and Genesis growing U.S. sales in a down market this year, but the company is investing billions of dollars in new technologies globally that could allow it to leapfrog traditional competitors.

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Audi plans to launch global ad campaign at Super Bowl

The buy marks Audi’s second straight Super Bowl ad and the eleventh time it will appear in the game.

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Honda embraces spotlight as rivals back away from auto shows

Honda wants to create a vibrant, enthusiastic atmosphere for visitors to its auto show stands. Not so much for auto writers but for the real audience: future car buyers.

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Machines drive new marketing efforts

Proponents of machine learning and artificial intelligence say computers are more efficient than humans, though the technology is not yet widely adopted at dealerships.

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Toyota exec: Auto shows still ?critical' to business

Toyota Motor North America's Bob Carter says some of the industry angst over the future of auto shows is "self-inflicted," the result of automaker strategies to cross-program off-site events during auto shows to monopolize media coverage.

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Data dashboard

A survey identifies customer preferences for dealership websites.

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Toyota, Lexus adjust auto show strategy to aim at consumers

Toyota will continue to have a presence in New York and other large and regional auto shows, but the automaker may aim its marketing dollars more at experiential efforts at the shows for consumers.

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Renault loses marketing chief in latest executive departure

Renault has appointed veteran executive Xavier Martinet as head of global marketing, replacing Francois Renard, who is quitting the automaker after just over a year. Renard is one of a number of high-level departures from the automaker.

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MCLAREN'S MIKE FLEWITT: Brand awareness key to the future

Flewitt, who has been with McLaren for nearly all of its existence as a road-car maker in its current form, sees some changes ahead, namely electrification. But that won't take away from the brand's vehicles, he says.

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Alfa dashes through Italian streets in movie

In a trailer for starring Ryan Reynolds, a bright green Giulia Quadrifoglio showcases its performance chops during a chase scene in Florence.

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Musk accepts challenge, but Ford said it was 'tongue in cheek,' report says

Ford thinks Musk was making an apples-to-oranges comparison. The video the Tesla CEO tweeted appears to show a two-wheel drive version of the F-150 against an all-wheel drive Cybertruck. Elon Musk accepted the challenge.

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Longtime Ford ad agency WPP plans major office move to downtown Detroit

WPP is the parent company of Ford ad agency GTB, or Global Team Blue. WPP moves to Detroit while Ford is renovating the Michigan Central Station as an anchor to its $740 million autonomous and electric vehicle campus in a neighborhood west of downtown.

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Ford challenges Tesla to a truck tug of war; Musk accepts

Ford thinks Musk was making an apples-to-oranges comparison. The video the Tesla CEO tweeted appears to show a two-wheel drive version of the F-150 against an all-wheel drive Cybertruck. Elon Musk accepted the challenge.

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Ford challenges Tesla to an apples-to-apples truck tug of war

Ford thinks Musk was making an apples-to-oranges comparison. The video the Tesla CEO tweeted appears to show a two-wheel drive version of the F-150 against an all-wheel drive Cybertruck.

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Dealers compete for used vehicle inventory with digital tools

Whether dealers are going all-in on digital acquisitions or still want to touch and smell vehicles before buying them, there's no doubt that access to inventory has expanded.

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Test drive sold Bill Ford on Mustang name for Mach-E

"I don't want to hurt the brand. This is not going to be a Mustang," Ford replied when the development team proposed the idea.

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Digital tool helps Lithia boost used inventory

In October, the company launched a "sell from home" option for customers, using online software to source used vehicles directly from consumers.

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Aston's DBX inspires ?golden expectations'

Unveiled last week, the 2021 Aston Martin DBX will place the British ultraluxury brand into the bustling field of SUVs from some of the industry's most exclusive names when deliveries begin in the second half of 2020.

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Tesla's pickup unlike any in Detroit

Tesla's Cybertruck made its debut in Los Angeles with a stainless-steel body and two broken windows.

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Tesla's Cybertruck unveiling shatters everyone's expectations

The auto industry has never seen a vehicle reveal quite like the show that Tesla CEO Elon Musk put on last week. Here are some of the reactions to the event.

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Nissan eyes sedan market growth

The company will unveil 10 new and freshened vehicles by the end of 2020, including an electric crossover.

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Cadillac subscription service to return in February

Deborah Wahl, GM's chief marketing officer, said the revamped and redirected Book by Cadillac program will be more integrated with the luxury brand's U.S. retail network.

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Ford puts marketing muscle behind the ?new breed of Mustang'

Longer TV ads will begin running this week, including during live sports such as Thanksgiving Day football games. A 60-second spot shows the Mach-E tearing through the open road and into the streets of L.A.

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Daimler doing doughnut drive

The automaker is donating a new Sprinter to a college student who's been stuffing his Ford Focus with doughnuts from Iowa to resell in Minnesota every weekend.

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Discontinuance of compact cars challenges brand loyalty, Edmunds says

Former Focus and Cruze owners' brand loyalty steadily declined over the last three years. In 2019, 23 percent of former Chevy Cruze owners and 31 percent of former Ford Focus owners bought a car from a competitor, Edmunds said in a report Wednesday.

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Ford, Toyota get high marks for diversity

Ford Motor Co., Toyota Motor Corp. and General Motors topped the industry in the Rainbow/PUSH Coalition's 2019 Automotive Diversity Scorecard released this month.

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Badge shows off 2020 Corvette's Tonawanda pride

Tonawanda's mark will live forever on the engine of the 2020 Corvette.

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Idris Elba, ex-Ford employee, to star in new EV campaign

Ford is leveraging the fact that Elba in the 1980s worked at a Ford factory in the U.K. before his acting career took off.

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Reinvented Tokyo Motor Show beats the odds and exceeds attendance target

The odds were against it, but the beleaguered Tokyo Motor Show — championed and reinvented by Toyota boss Akio Toyoda — not only met its ambitious attendance target but exceeded that 1 million-visitor goal by good measure when doors closed last week.

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Cars.com hires former Hyundai marketing chief Evans as EVP

Dean Evans will lead Cars.com's efforts to create new marketing tools, including digital video, intended to boost dealer profitability. Evans most recently spent four years as chief marketing officer for Hyundai Motor America, a role he left in mid-October.

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Audi taps ad agency for global technology campaign

Volkswagen Group's luxury brand said ad agency 72andSunny would handle a project aimed at redefining Audi’s “Vorsprung durch Technik​” marketing slogan, which translates to “progress through technology.”

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MVP gets '20 Corvette ? eventually

Chevrolet hasn't started building the midengine Corvette yet, so the one it handed over to Washington Nationals pitcher Stephen Strasburg after the World Series was just for show.

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Luxe buyers' aspirations draw brands to Pinterest

Lincoln is working to leverage the Pinterest crowd's affinity for expensive vehicles. The site's research finds that it reaches 60 percent of adults with household incomes of at least $100,000 and 80 percent of women in six-figure households.

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Sedan poised for comeback?

Young customers could rebel against high-riding SUVs in favor of sleek sedans to avoid being like their parents, automakers say.

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Nissan Titan gets strategy shift

The bright red Nissan badge that will appear on the front grille of the 2020 Titan XD PRO-4X pickup next year is more than a fashion statement. It's a signal that Nissan's strategy in the full-size pickup market is shifting.

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Mitsubishi on journey to help communities

Mitsubishi's new corporate social responsibility program, Small Batch - Big Impact, offers an opportunity to make a difference in the communities where it sells vehicles.

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Hyundai picks agency exec to succeed Evans as marketing chief

Angela Zepeda, senior vice president and managing director at Innocean, the automaker's agency of record, replaces Dean Evans and will be responsible for all of Hyundai's marketing and advertising activities in the U.S.

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Evans exits Hyundai to take on new challenges

The marketing whiz behind Hyundai's sometimes cheeky and sometimes moving Super Bowl ads is leaving with many laurels to rest on. But that's not how he operates.

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Hyundai U.S. marketing chief Dean Evans to depart

Evans, responsible for a series of aggressive initiatives, will pursue a new business opportunity, the company said Friday. COO Brian Smith will fill in on an interim basis.

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Hyundai U.S. marketing chief Dean Evans to depart

Evans, responsible for a series of aggressive initiatives, will pursue a new business opportunity, the company said Friday. COO Brian Smith will fill in on an interim basis.

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PSA names Lisa Mark as CMO as North America expansion continues

Mark is expected to lead all aspects of Peugeot's go-to-market strategy in North America as the company returns to the continent for the first time in nearly three decades.

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Real Explorer, fake monsters

Holoride, a German technology company spun off by Audi, has teamed up with Ford Motor Co. and Universal Pictures to offer what it says is the first in-vehicle virtual reality experience available to the public.

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A chicken in every pot, and a Dr Pepper in every cupholder

Ford Motor Co. enlisted Dr Pepper to promote the 15 cupholders in its Expedition SUV by creating a limited-edition 15-pack of cans.

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Sports radio host starts his own Toyotathon

Sports radio host Tyler Ivens has promised to stay atop Toyota Knoxville until the University of Tennessee football team gets its next win.

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Nissan JV drops sponsor ties to NBA

The NBA’s woes in China, sparked by a tweet backing Hong Kong’s protesters, revived memories of the wrath faced a few years ago by Hyundai Motor Co. after South Korea allowed the deployment of a U.S. missile defense system. Beijing is resorting to a time-tested strategy of targeting businesses it deems to challenge its political interests -- especially those questioning its sovereignty over certain territories.

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