Monday 28 December 2020

Industry forges community amid the crisis

The 44th annual Automotive News World Congress in Detroit went virtual this year in an eight-week series of Congress Conversations that highlighted issues and trends in the auto industry emerging from the pandemic.



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Monday 21 December 2020

Ford gets boost from Chevy Chase in Mach-E holiday ad

Ford is betting the slapstick holiday flick carries enough relevance today to give its new electric Mustang a jolt. The spot is part of an integration with “Saturday Night Live’s” Christmas special set to air on Dec. 22.

 



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Chevy Chase reprises Clark Griswold in holiday ad for Ford’s electric Mustang

Ford is betting the slapstick holiday flick carries enough relevance today to give its new electric Mustang a jolt. The spot is part of an integration with “Saturday Night Live’s” Christmas special set to air on Dec. 22.

 



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Want to gift a Lexus? First check your ‘aper'

"Saturday Night Live" apparently isn't a fan of those ubiquitous year-end commercials that urge consumers to give their loved one a luxury car topped with a giant red bow.



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Santa's sleigh full of Chevys

A decades-long tradition of installing a 1-ton Santa statue outside an Indiana dealership ended last year when the store was sold. But the new owners bought a new St. Nick after a town outcry.



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Buffalo dealerships show signs of success

As the Buffalo Bills have their best season since the 1990s, Northtown Automotive has drawn attention to itself with ever-changing billboard messages taunting the team's opponents.



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Monday 14 December 2020

Dealers should be treated as partners in EVs

Automakers, who will spend billions on the manufacturing of electric vehicles, should step in to help retail outlets with the costly facility upgrades needed to sell and service them.



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You can go off-carpet with Lego Wrangler

It's the first-ever Jeep model from the toy maker, made of 665 pieces and designed in partnership with FCA to replicate some features as closely as possible.



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Inventory crunch lesson: Less is more

The pandemic has caused great disruption in the auto industry, but retailers and automakers posted massive third-quarter profits. How can this be?



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Stuckey Automotive wants to buy your car

The dealership group is hoping a used-vehicle buying program will help generate new inventory and potential customers.



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Thursday 10 December 2020

Hyundai introduces dedicated fuel cell brand 'HTWO'

Hyundai Motor Group, which includes Hyundai Motor Co. and Kia Motors Corp., said the name "HTWO" stands for the hydrogen molecule, H2, as well as "hydrogen" and "humanity."



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Toyota names Lisa Materazzo to brand's top N.A. marketing job

She will succeed longtime Toyota executive Ed Laukes, who will retire at the end of the year. Materazzo will be responsible for all of the Toyota brand's marketing efforts, including motorsports.



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Monday 7 December 2020

TikTok star trades free Nissan for a Chevy

Nathan Apodaca, who became a viral sensation for a juice-sipping skateboard ride to work, traded in the cranberry-colored Titan he got from Ocean Spray for what he thought was a better truck.



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Rivian adds marketing savvy with Schwab hire

With the hiring of former Jaguar Land Rover and Aston Martin marketing veteran Laura Schwab, Rivian CEO RJ Scaringe is banking on his growing cadre of seasoned automotive industry professionals to deliver him a smooth launch of the company's first vehicles.



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Vegan EV headlines auction for PETA

The animal rights group is celebrating 40 years by auctioning a Polestar 2 made with WeaveTech, an upholstery material made without any animal products.



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Rockin' New Year's Eve duo: Kia and Seacrest

Kia is hauling the "2021" numerals from California to Times Square and making a national splash with ads and product placements during ABC'S "Dick Clark's New Year's Rockin' Eve with Ryan Seacrest 2021."



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Thursday 3 December 2020

Cadillac backtracks from Super Cruise ad claim

Ads for the system, available on a growing number of Cadillacs, ran with a headline that said "Cadillac Super Cruise – Experience Autonomous Driving."



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Cadillac backtracks from Super Cruise ad claim

Ads for the system, available on a growing number of Cadillacs, ran with a headline that said "Cadillac Super Cruise – Experience Autonomous Driving."



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