The increasing availability of EVs is leading consumers to focus more heavily on "traditional factors" such as quality and styling; Rivian and Mini Cooper are seeing the benefits, a 2023 J.D. Power study shows.
A true action-packed movie is hardly complete without a vehicle exploding or becoming damaged beyond repair, right? That's probably how director Michael Bay feels.
The Oscar Mayer Wienermobile was victimized during a stop in Las Vegas this month.
Ram has the lowest female buyer representation while Buick has the highest, according to S&P Global Mobility registration data.
The Oscar Mayer Weinermobile was victimized during a stop in Las Vegas this month.
Forget the Super Bowl ads starring Will Ferrell, the Jeep remix of "Electric Boogie" and the spot from Elon Musk's chief critic. The most interesting transportation-related commercial to debut this Super Bowl season is one that never actually aired on network television.
If you missed an advertisement called "The Distance" making the rounds on social media last week, it's worth 1 minute, 27 seconds of your time.
Modeled on Super Bowl-style, extended-length ads, the spot's creator juxtaposes some of America's ambitious achievements, like space travel, with basic failures that thwart a child's ability to reach school without dodging traffic hazards.
"With all this progress moving us into the future, why can't our kids walk, bike and roll a single mile to school like they did in the past," a narrator says.
The advertisement is the brainchild of Tom Flood, principal at Ontario-based Rovelo Creative. He described it as a passion project made with the intention of "reshaping the discussion in this space and trying to remove the imbalance that we've normalized."
Flood did not consider a car-dominant culture or the general traffic environment problematic until he started taking his two boys, now 11 and 9, to day care and then school about a decade ago. Now he "can't unsee" some of the everyday dangers like speeding and poorly designed bike lanes that contribute to traffic fatality figures that now eclipse 40,000 per year in the United States.
Conversations between car enthusiasts and mobility and safety advocates are often charged with emotion and venom. Flood wants people to know he's no zealot. He's a car owner who regularly drives.
"I am driving all the time," he said. "I just think it'd be great if my kids could walk to school a little bit safer."
Ram's fourth-quarter Super Bowl commercial portrays its upcoming 1500 REV pickup as a remedy for people suffering from "premature electrification."
Drivers need research, resources and messaging around what is safe on roadways and what is not, writes an Automotive News reader in a letter to the editor.
The company calls the REV a "direct descendant" of the 1500 Revolution concept it showed last month at the CES expo in Las Vegas.
The commercial shows a dad who forgot his baby's favorite binky tearing through mountain roads in a Telluride crossover.
Stellantis returns to the Super Bowl after taking last year off.
The 2023 Chicago Auto Show will feature the debut of the new Toyota Grand Highlander, a larger three-row crossover aimed at those who don't want a minivan but need seating for up to 8, a redesigned Subaru Crosstrek and refreshed VW Atlas and Atlas Cross Sport.
Slaven, 56, who served as chief marketing officer for nearly a decade, decided to retire, a company memo said. He is the latest in recent high-level executive departures at Mercedes-Benz USA.
The co-branded spot promotes the companies' collaboration to feature more EVs on screen, including in Netflix shows.
