The bright red Nissan badge that will appear on the front grille of the 2020 Titan XD PRO-4X pickup next year is more than a fashion statement. It's a signal that Nissan's strategy in the full-size pickup market is shifting.
Mitsubishi's new corporate social responsibility program, Small Batch - Big Impact, offers an opportunity to make a difference in the communities where it sells vehicles.
Angela Zepeda, senior vice president and managing director at Innocean, the automaker's agency of record, replaces Dean Evans and will be responsible for all of Hyundai's marketing and advertising activities in the U.S.
The marketing whiz behind Hyundai's sometimes cheeky and sometimes moving Super Bowl ads is leaving with many laurels to rest on. But that's not how he operates.
Evans, responsible for a series of aggressive initiatives, will pursue a new business opportunity, the company said Friday. COO Brian Smith will fill in on an interim basis.
Evans, responsible for a series of aggressive initiatives, will pursue a new business opportunity, the company said Friday. COO Brian Smith will fill in on an interim basis.
Mark is expected to lead all aspects of Peugeot's go-to-market strategy in North America as the company returns to the continent for the first time in nearly three decades.
The NBA’s woes in China, sparked by a tweet backing Hong Kong’s protesters, revived memories of the wrath faced a few years ago by Hyundai Motor Co. after South Korea allowed the deployment of a U.S. missile defense system. Beijing is resorting to a time-tested strategy of targeting businesses it deems to challenge its political interests -- especially those questioning its sovereignty over certain territories.
The new name reflects the trajectory of an evolving industry that calls for lighter and safer vehicle components, the reorganized company said.
