Acura focuses on iconic cars in fall ad campaign

The new marketing push comes as Acura is preparing to roll out redesigned cars and crossovers with edgier styling and better performance.

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KAR Auction Services rebrands as KAR Global

Its new logo is a nod to its hometown and the company's culture, CEO Jim Hallett said.

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Tenn. dealer's accounting background helps profits

Katherine Johnson Cannata, dealer principal of the Wyatt Johnson Automotive Group, says inventory management is key to the business operations in an economic downturn.

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Dodge keeps Charger fresh by giving enthusiasts what they want

In its latest nod to enthusiasts, Dodge is releasing the Charger Widebody in early 2020. It's not a redesign, but the car has new front and rear fascias with integrated fender flares.

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Frankfurt show's visitor plunge could mean its end

Europe's biggest auto show could move to Berlin from Frankfurt as organizers consider ways of boosting flagging interest from automakers and the public.

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Land Rover inks U.S. Olympic sponsorship

Land Rover will sponsor the American Olympic ski and snowboard teams in a bid to raise the brand's awareness among sports audiences.

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Honda imagines the worst with safety-focused ad campaign

The new marketing push comes as the company deploys new airbag technology and makes Honda Sensing safety system standard on all trim levels of the 2020 CR-V.

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Honda's safety-focused ad campaign imagines the worst

The automaker's new marketing push comes on the heels of its announcements on airbag technology development and making its Honda Sensing safety system standard on all trim levels of the 2020 CR-V.

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Mercedes clashes with muralists

Mercedes-Benz is in a legal dispute with four artists who demanded compensation after the luxury brand photographed its vehicles in front of their murals for social media posts.

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Subaru welcomes surprise love from 'SNL' and 'Jeopardy!'

Subaru has been brought up organically in two popular TV shows, making for unexpected but welcomed surprises at Subaru of America's marketing department.

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Inflatable billboard gives Lexus a lift in Motor City

For the Japanese luxury brand, which bought the naming rights under a four-year agreement in late 2017, the Velodrome is a way to boost brand recognition along a busy corridor in the heart of Detroit.

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Automakers create 'theater of the unexpected'

Competition in a tight automotive market has fueled a new marketing creativity, with auto brands popping up in all sorts of imaginative places.

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Honda gets in the esports game

Automakers are stepping up their marketing on gaming platforms where they can reach younger buyers contemplating their first new vehicle.

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Buick's quest to find different customers: 'Think differently, act differently'

Buick is trying to shake its old image, using HBO, social media, streaming and other devices to attract younger audience.

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Jeep's new spin on product placement

Jeep's "Songland" venture was an opportunity to rewrite the rules of product placement, according to Fiat Chrysler Automobiles' global marketing chief Olivier Francois.

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2020 Lincoln Aviator ad campaign and tour begins Saturday

The new ad, directed by award-winning Johan Renck, who directed "Breaking Bad" and "The Walking Dead," features McConaughey in a "surreal" setting.

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Ford electrifies icons for U.S. buyers unfazed by pump prices

Ford Motor Co. is hoping the sex appeal of an electric model invoking the performance of the Mustang muscle car and a battery-powered F-150 pickup will trickle down to other models.

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VW to unveil affordable e-cars in show of new era

VW will unveil the core brand’s electric-powered ID.3, the first model in an unprecedented $33 billion push to make battery-powered vehicles for the masses.
 

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Jeep sings a happy tune after ?Songland' show partnership

Jeep got a prime-time spotlight in August on NBC's "Songland," a songwriting competition series, with contestants vying to have their song used in a Jeep commercial.

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AI a good marketing tool for dealers

AI and machine learning are tools that can help dealers connect with customers.

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Ram can let loose at a warm Detroit show

Ram sees potential for experiential activities as the Detroit show's shift to June starting in 2020 gives brands extra space outdoors.

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Maximize your digital spending

Nick Brunotte, director for digital solutions and industry practice at DHG Dealerships, offers marketing advice.

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Wahl takes on GM's long-vacant CMO job

Deborah Wahl, a former marketing boss at Chrysler and McDonald's, will be charged with adapting to new norms as advertising dynamics continue to change.

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Road rallies build dealership loyalty

Joseph Agresta, president of the Benzel-Busch Mercedes dealership in New Jersey, said his rallies help clients understand the brand and "experience the cars in the environment they were engineered and designed for" on the AMG track.

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Ads for 2020 Explorer target football, movie viewers

Ford's TV commercials for the redesigned three-row crossover call it "the greatest exploration vehicle of all time."

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GM appoints Wahl as first global chief marketing officer since 2012

The automaker promoted Cadillac marketing chief Deborah Wahl, who has previously been chief marketing officer of McDonald's and Chrysler, as part of an executive shuffle. CEO Mary Barra told employees about Wahl's promotion in an internal memo Thursday that listed five other executive moves, all effective immediately.

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Mercedes-Benz pulls out of 2020 Toronto, Montreal auto shows

Canadian International AutoShow organizers in Toronto are speaking with other manufacturers about occupying the space vacated by Mercedes-Benz, which also has withdrawn from other shows.

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Solar road turns out to be a bad idea

Three years after it was installed, the 0.62-mile section of road — called the Wattway — is reported to be falling apart, generating much less energy than expected and obnoxiously noisy for people living nearby.

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Is Defender on 007 movie set the real thing?

Jaguar Land Rover scheduled the world premiere of the long-awaited 2020 Land Rover Defender for Sept. 10 at the Frankfurt auto show. But the debut appears to have come earlier and in another country.

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