Friday 29 June 2018

Ford will miss 2019 Geneva show

Ford will miss the 2019 Geneva auto show saying the show's timing didn't fit its launch schedule and therefore wouldn't represent good value.

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Thursday 28 June 2018

OneRepublic, Alice Cooper lead FCA's musical ad blitz

Fiat Chrysler Automobiles, known for frequently making music the centerpiece of its ads, is cranking up the volume even louder this summer.

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Wednesday 27 June 2018

How Chase flexes marketing muscle for auto partners

Chase's marketing real estate sets it apart from its auto lending peers.

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Tuesday 26 June 2018

Audi may unveil Tesla rival in U.S. after CEO arrest

Audi has delayed the launch of its purpose-built e-tron EV and switched the event to the United States from Brussels after the arrest of CEO Rupert Stadler put a shadow over VW Group's premium brand in Europe.

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Audi may unveil Tesla rival in U.S. after CEO arrest

Audi cancelled a marketing event in Brussels where it was due to launch its first purpose-built electric vehicle after the arrest of CEO Rupert Stadler put a shadow over the brand in Europe.

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Audi switches unveiling of Tesla rival to U.S. after CEO arrest

Audi has delayed the launch of its purpose-built e-tron EV and switched the event to the United States from Brussels after the arrest of its CEO Rupert Stadler put a shadow over VW Group's premium brand in Europe.

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Audi switches unveiling of Tesla rival to U.S. after CEO arrest

Audi has delayed the launch of its purpose-built e-tron EV and switched the event to the U.S. from Brussels after the arrest of its CEO Rupert Stadler put a shadow over VW Group's premium brand in Europe.

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Friday 22 June 2018

Germany's glitziest car awards canceled over diesel

Germany's most prestigious automaker awards will go to no one this year as manufacturers reel from the latest turns in a diesel-emissions scandal plaguing the industry.

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Thursday 21 June 2018

Toyota cuts marketing costs to fund randd

Toyota wants to follow the example of Tesla and Google, which rely heavily on cheaper, non-traditional marketing. Savings will be invested in emerging technologies such as autonomous vehicles.

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Wednesday 20 June 2018

BMW launches first U.S. ad from new agency

Goodby, Silverstein and Partners channels Albert Einstein in its first work for BMW since winning the account in March. The ad, "Relativity," promotes the brand's "Summer On" sales event.

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Tuesday 19 June 2018

Ford settles suit with John Cena over sold GT supercar

Professional wrestler John Cena has settled with Ford following the automaker's lawsuit against him for his sale of his 2017 Liquid Blue GT supercar.

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Thursday 14 June 2018

Honeywell to rebrand turbo unit upon completion of spinoff

Honeywell is rebranding its turbocharger unit as Garrett -- Advancing Motion once the previously announced spinoff is completed.

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Ford's train depot purchase has ties to founding family's heritage

The blighted train depot in Detroit's Corktown neighborhood is more than a sign of the automaker's hopes to create an urban campus in the middle of the city.

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Wednesday 6 June 2018

Acura RDX ad camapign rocks out for NBA finals

Acura is introducing the redesigned and re-engineered 2019 RDX crossover with an energetic television ad, "Launch," during the NBA Finals.

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