Fan buys a 911, Porsche delivers $1 million

Porsche Cars North America hatched a plan to auction a 911 sports car to raise funds for COVID-19 relief efforts. But not just any 911.

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Audi's unused fleet vehicles a Silvercar lining for charities

Audi employees found a use for idle Silvercar fleet vehicles during the pandemic, helping a Texas nonprofit make food deliveries and feed more than 500 people daily.

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Hyundai giveaway recognizes health care heroes

When Hyundai Motor America and the National Salute to America's Heroes had to cancel their 2020 Air and Sea Show in Miami Beach, Fla., because of coronavirus concerns, they didn't let it stop them from giving back.

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Auto options need a rethink

As the economy works through the process of returning to a semblance of normalcy, strategic planners in the automotive industry will be expected to better target vehicle content to meet specific consumer demands more efficiently to addressing affordability and industry profitability.

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Presidential pickups

Two Chevrolet Silverado HD pickups formed the backdrop for remarks by President Trump recently on the White House lawn.

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Podcast listeners in tune with brand ads

A recent Nielsen study found that half of vehicle shoppers who heard about products during a podcast visited a website for more information.

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Newly merged FCA-PSA entity will be called Stellantis

Fiat Chrysler and PSA said the Stellantis name "will be used exclusively at the group level, as a corporate brand" and that the names and the logos of the group's constituent brands will remain unchanged.

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Vendors fast-track digital tools for dealers

Some dealership technology providers have accelerated their digital product offerings during the pandemic, from virtual showrooms to contactless contracts.

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Tesla software glitch becomes promo for Burger King

A video posted online by a Tesla owner shows his car confusing a Burger King sign alongside a road for a stop sign.

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Sometimes more urgent plans take precedence

Dealership technology companies found that they needed to pivot their product plans this spring to develop tools to help dealerships weather the pandemic.

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Ford CEO resists some employees' push to end police vehicle sales

CEO Jim Hackett sent a more than 600-word letter to senior staff in response to messages he’s received both from within and outside Ford’s ranks to reconsider producing police vehicles.

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Dealers reevaluate ad spending in pandemic

After drastic cuts in the spring, a modest boost in spending is being accompanied by intense scrutiny.

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Facebook boycott a gamble

The brands choosing to pull ads from the social media giant are voluntarily giving up a key piece of a digital ad strategy that's even more important as the industry attempts to recover from a dismal second-quarter.

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Ford to use multiple Disney-owned channels to reveal Bronco

The automaker partnered with Disney's creative agency to produce three-minute films that will air July 13 on ESPN, ABC and National Geographic.

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