GM's Super Bowl ad missed the mark

The company spent millions on the ad, but an Automotive News reader doubts it resonated with young potential customers.

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Sacking the Super Bowl ads

This was a year when, if I didn't feel professionally obligated to pay attention to the ads, I would've skipped most of them.

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Tony Soprano's SUV then to Meadow's EV pickup now

Chevrolet gave "Sopranos" fans a partial answer to the mystery of what happened after the screen went black 15 years ago: Tony's kids grew up and bought EVs.

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Polestar ad effective but low rated

An ad with potshots at rivals Tesla and Volkswagen topped a data firm's list of the most popular commercials during Super Bowl LVI, despite ranking poorly in the annual Ad Meter.

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Subaru tops Consumer Reports 2022 brand ranking

Subaru climbed two spots to first place in Consumer Reports' annual ranking of the most well-performing, safe and reliable automotive brands.

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Jeep, Jalen Rose join forces on new campaign

DETROIT — Philanthropist and former NBA star Jalen Rose is teaming with Jeep on a social media campaign called "Where I'm From."

The campaign combines product, personality and community. It begins with a 60-second spot in which Rose — the Detroit native and ESPN analyst who played basketball for the University of Michigan and several NBA teams — drives a Grand Wagoneer while paying tribute to the Detroit streets and neighborhoods that he says helped him become a success.

Jeep says the campaign celebrates people from "great cities across the nation, including Detroit, who are making an impact."

It runs through mid-March, with a finish encouraging audiences to share stories about their own city pride.

Rose said he was interested in working with Jeep because of what he called his "family affair" relationship with the brand.

"My mom worked at Chrysler for many years," Rose told Automotive News. "It fed our family. Each car we had was always a Chrysler.

"Eventually my mom started driving Cherokees, and I drive a Jeep, as well."

Jeep also supports the Jalen Rose Leadership Academy in Detroit, which he founded in 2011 and describes as a "tuition-free, open-enrollment public charter high school."

"When I was out in the community reaching out to every brand I could think of to see if they would support the school, Jeep was the first to step up."

Rose says that in addition to being the academy's sponsor, Jeep has helped the students succeed through scholarships, mentoring, cultural field trips, support of special events and more.

"The relationship has been life-changing for so many JRLA scholars," Rose said.

Wagoneer and Rose plan to support the campaign across their social media channels, encouraging audiences to share stories about their city pride with the hashtag #WhereImFrom.

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Jeep, Jalen Rose join forces on new campaign

DETROIT — Philanthropist and former NBA star Jalen Rose is teaming with Jeep on a social media campaign called "Where I'm From."

The campaign combines product, personality and community. It begins with a 60-second spot in which Rose — the Detroit native and ESPN analyst who played basketball for the University of Michigan and several NBA teams — drives a Grand Wagoneer while paying tribute to the Detroit streets and neighborhoods that he says helped him become a success.

Jeep says the campaign celebrates people from "great cities across the nation, including Detroit, who are making an impact."

It runs through mid-March, with a finish encouraging audiences to share stories about their own city pride.

Rose said he was interested in working with Jeep because of what he called his "family affair" relationship with the brand.

"My mom worked at Chrysler for many years," Rose told Automotive News. "It fed our family. Each car we had was always a Chrysler.

"Eventually my mom started driving Cherokees, and I drive a Jeep, as well."

Jeep also supports the Jalen Rose Leadership Academy in Detroit, which he founded in 2011 and describes as a "tuition-free, open-enrollment public charter high school."

"When I was out in the community reaching out to every brand I could think of to see if they would support the school, Jeep was the first to step up."

Rose says that in addition to being the academy's sponsor, Jeep has helped the students succeed through scholarships, mentoring, cultural field trips, support of special events and more.

"The relationship has been life-changing for so many JRLA scholars," Rose said.

Wagoneer and Rose plan to support the campaign across their social media channels, encouraging audiences to share stories about their city pride with the hashtag #WhereImFrom.

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CES provides a valuable resource

CES is an all-important show, writes an Automotive News reader in a letter to the editor.

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Fox Dealer CEO GianCarlo Alabastro emphasizes employee referrals, culture

The company's chief executive officer says about half of its roughly 90-person work force is made up of people of color and more than a third is female.

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Time to audit your spend on advertising, lead generation

Once you separate lead generation from advertising you can really see what's working and what's not.

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Kia seeks emotional connection with Robo Dog Super Bowl spot

The cute electronic canine has a star turn in Kia's 13th Super Bowl spot, which features the EV6. The dog, longing for an owner, chases down the battery-electric crossover with hopes that the driver will take it home.

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Nissan Super Bowl ad shows off transformation with action flick flair

The automaker wants viewers to see it "in a different light and in an unexpected way" in the ad, which stars comedic actor Eugene Levy and is called "Thrill Driver."

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Behind the Super Bowl EV ad blitz

Why so many auto brands are using the game to push EVs to the masses, from GM and BMW to Volvo's Polestar.

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Dr. Evil fights climate change with EVs in GM Super Bowl ad

A 60-second version of the ad, starring Mike Myers and other cast members from the movies, will air during the third quarter of Sunday's NFL championship game.

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From G-Wagon pitchman to BMW EV god

Arnold Schwarzenegger, the headliner for a fiery reveal of the Mercedes-Benz G-Class at the 2018 Detroit auto show, is upgrading his pyrotechnic powers by playing Zeus in a Super Bowl commercial for another German automaker.

 

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Volvo's new app lets you scan cars to find their specs

Advertising agency FamousGrey developed the Street Configurator tool to turn Brussels into a giant showroom after a major auto show was canceled.

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FTC bans marketer after ‘stimulus,' prize giveaway promos for car dealerships

The FTC in October ruled 4-0 that Traffic Jam Events and owner David Jeansonne violated the Federal Trade Commission Act and the Truth in Lending Act over promotional mail sent on behalf of dealerships.

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Why Toyota is keeping a low profile at the Beijing Winter Olympics

Toyota is present as sponsor of the Beijing Winter Olympics, but don't expect any flights of futuristic vehicular fantasy.

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Wallbox unveils Super Bowl ad with lightning strike survivor

The spot tells the story of a lightning strike survivor who has a fear of electricity. Despite this, he still uses a Wallbox charger to for his EV.

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Wallbox unveils Super Bowl ad with lightning strike survivor

EV home charging station provider Wallbox said it plans to air its first U.S. commercial during the Super Bowl.

The 15-second spot tells the story of a lightning strike survivor who has a fear of electricity. Despite this, he still uses a Wallbox charger to for his electric vehicle, the company said in a statement Wednesday.

While the electricity fear is fictional, the ad's star is not: Seth Thomas, of Durham, N.C., was struck by lightning 10 years ago, Chief Marketing Officer Barbara Calixto said in a statement to Automotive News.

The commercial will air during the second quarter of the Feb. 13 game. Wallbox released a teaser online Wednesday.

"We are thrilled to debut our first commercial in the U.S. during the biggest annual game — Super Bowl LVI — while showing how seamlessly Wallbox chargers can fit into drivers' daily lives, even for those with electrophobia," Calixto said.

The spot is part of an extensive new advertising campaign throughout the U.S., U.K., Germany, the Netherlands and Sweden, the company said.

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2022 Super Bowl car commercials

Here's a roundup of car commercials for the 2022 Super Bowl.

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Toyota showcases test car that autonomously drifts

Toyota Motor Corp. said its researchers have programmed a vehicle to autonomously drift around obstacles on a closed track, a first that the automaker said provides a preview into how self-driving systems can complement human driving in hazardous conditions.

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Chatty mom hypes Carvana experience in first Super Bowl ad for used-vehicle retailer

The spot highlights key aspects of the hassle-free sales process Carvana promotes.

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