The Charlotte, N.C., event space is the latest effort by Ford to create unique experiences such as the Bronco Off-Roadeo, Mustang Dark Horse Track Attack and Ranger Raptor Assault School.
One of the most effective ways to raise a dealership's brand online and influence car shoppers is with video.
Dealers are using AI to enable their systems to aid in financial decisions, said Rich Sands, CEO of Stella Automotive AI.
TruVideo's new book helps service departments take impactful inspection videos to be more transparent with customers.
Hyundai Motor Group has a big story to tell at the moment, and it used the New York show to make sure people heard.
Hyundai Motor Group has a big story to tell at the moment, and it used the New York show to make sure people heard.
Ford said it will send 2024 Mustang owners an "exclusive new feature" commemorating the nameplate's 60th anniversary via software update next month.
The Ranger Raptor Assault School, a one-day experience in Utah's Tooele Valley, is included in the purchase of Ford's newest performance pickup.
Technology from marketing software company Constellation is helping smaller auto dealers place affordable national advertising through NBCUniversal streaming options.
Available online or in stores now, the 28-piece collection features the Blue Oval logo as well as Mustang and Bronco graphics.
The solution lies in merging experiential and educational moments, turning facts into feelings.
Mercedes-Benz to veer from high-end models and EVs in hopes of topping 300,000 in U.S. sales this year.
The late country music singer agreed to continue his long-running partnership with Ford for a fraction of the pay when it needed to cut costs.
The new CMO, Jennifer Prenner, has held posts at Meta and Amazon. She joins recent executive hires from Apple and Porsche as Rivian prepares to present its R2 platform for future models in March.
Chastang Ford has been able to support star athletes at the University of Houston via name, image and likeness deals, helping to boost the dealership's reputation in the community.
After a decadelong absence, Volkswagen is set to return as a Super Bowl advertiser and will use an emotional pull, teasers indicate.
Buick's four-vehicle portfolio in the U.S. will be fully freshened or redesigned by the end of 2024.
As some EV startups recruit U.S. dealers for retail help, Lucid is partnering with Saks for Air sedan test drives and marketing. Air sales fell 10 percent in the fourth quarter to 1,734 despite generous promotions.
Dealership service and parts departments deserve marketing attention similar to the sales side, said April Simmons of Horne Auto Group on InteliChek's "The Multi-Point Inspection Podcast."
If you guessed the Toyota chairman's hand-picked collection of cars all had one thing in common, you'd be spot on in wagering that his hot wheels are more eclectic than electric.
Fiat's new North American leader, Aamir Ahmed, plans to launch different versions of the brand's upcoming 500e EV the same way shoe companies hype up their products.
Lexus, Nissan, Toyota, Volkswagen veteran Vijay Shahani replaces Mike Colleran, who retires March 31.
Japan’s homegrown automakers were out in full force for the Tokyo Auto Salon with funky new concepts and re-imagined road cars. Here’s a look at what went down.
Groups of dealers are using vehicles from their lots to fill in for a corporate-sponsored display at some auto shows as the automaker reduces its marketing spending.
Lexus and Toyota took the No. 1 and No. 2 spots, followed by Porsche, Subaru and BMW.
If skipping influential events such as CES conserves cash but erodes a company's share of voice and purchase consideration among consumers, the cost of not attending may be far greater.
Despite the desire to grow, dealers voiced concerns about higher interest rates removing buyers from the vehicle market and increased costs associated with vehicle floorplanning and personnel, according to the Presidio survey.
Fullpath's ChatGPT-driven customer platforms were inundated at some dealerships with prank requests for coffee recipes, haiku and more.
The brand's move to trim the lower end of its lineup comes as the new CEO and North American chief try to reverse falling sales by adding burly $100,000 SUVs and premium-priced electrified models.
The one-day event, which promised no hidden fees and that buying a vehicle would take no more than an hour, generated 13 sales for two dealerships on Staten Island.
Carl Moyer of Karl Auto Group started inviting people to visit his elaborately decorated residence for a socially distanced Christmas celebration during the pandemic.
The company had planned to reveal the North American Fiat 500e electric car in Los Angeles. It's usually a major exhibitor in the SEMA show and won numerous awards last year.
Just as Facebook did with the launch of Meta, Cars.com will do the same with Cars Commerce, linking its commercial brand names under a single connected technology platform.
In 2023, the average U.S. new-car dealership has a Google star rating of 4.4 and receives nine new reviews every month. The best dealerships average more than 40 new reviews per month. Dealerships should work to generate more monthly reviews than local competitors.
Consumers have increasingly stepped back in recent years from renewing their auto leases. TransUnion's Satyan Merchant says dealerships can woo lease customers back with some specific marketing tactics.
As startups Roda and Goodhood rebrand and roll out new marketing, established players such as Ford and AutoNation try to beef up convenience.
Several dealership groups are investing in Orbee, which provides data management and digital marketing services for the sector.
The automaker also announced new roles for two members of the founding family, Elena Ford and Will Ford.
Women have long been influential in new-vehicle purchases. But somehow, the EV market is sidestepping them.
A 26-foot statue that had been a San Antonio landmark since the 1960s was felled by Hyundai's dealership standards.
The 1,210-piece kit went on sale last week for $150.
Young adults are a preferred marketing audience. Auto retailers' ongoing technology improvements keep them in mind.
Hildegard Wortmann, head of sales and marketing for Audi, said automakers need to focus EV marketing efforts on 'edutainment' about living with an EV to ease consumer apprehension about leaving combustion vehicles.
The presence of the Chevrolet Corvette, GMC Hummer EV and Chevy Blazer — from the only major automaker led by a female CEO — works well in a movie that is also statement about empowerment.
Automaker's supplier development program helped TKT & Associates get to know brands.
Auto shows connect with customers, which translates into sales. Here's how to make the most of them and bring them back to their glory days.
The car was customized by rapper Snoop Dogg and appeared in 50 Cent's 2003 music video "P.I.M.P. Remix."
A pilot episode of the automotive documentary series 'More Than Cars' premiered last month, featuring three Texas dealerships. The creators are fundraising to produce seven more episodes.
The Detroit 3 are expected to participate with their full brand portfolios, although it's unclear what, if any, companies the show can win back after many sat out in 2022.
Coinciding with the debut of the three-row version of the electric ID Buzz tailored for North America, the automaker gathered VW bus enthusiasts for the first International Volkswagen Bus Day.
