AutoNews Now: VW's weightier warranty

VW's weightier warranty; UAW: Nissan tracking workers' union sentiments; Honda's sporty EV concept; Stein: Stirring up the EV world; Storms stoke Sept. sales?; Ex-Nissan exec to lead CAR

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AutoNews Now: CarMax criticized for selling vehicles with open recalls

CarMax criticized for selling vehicles with open recalls; Ford F-450 pushes $100K; Chevy's centennial pickups; Hyundai axes Accent hatchback in U.S.; CAMI talks moved to Detroit.

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Why new pickup producers can't ignore Texas

Some advice for any automaker thinking about the U.S. pickup market: Don't ignore Texas.

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Chevy bow tie logo goes retro

To celebrate 100 years since the debut of Chevy's first pickup, the 1918 490 Light Delivery, Chevrolet updated the badge from the 1918 truck and will affix it to two special edition 2018 pickups

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Chevrolet celebrates 100 years of making pickups with special edition Silverado and Colorado

Chevrolet this fall is launching two special edition pickups that commemorate 100 years of building pickups.

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Ford pushes into the $100,000 range with new F-450 Limited

Ford is adding the F-450 Limited top-line pickup to its lineup this fall. The starting price, including shipping, is $87,100.

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Texas State Fair opening on hopeful note

As the Texas State Fair opens, things are looking brighter for Texas' auto market as parts of the state hardest hit by low oil prices and natural disasters start the long road to recovery.

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AutoNews Now: Saudi women drivers: Potential gold mine?

Saudi women drivers: Potential gold mine?; Report: Rivals to outproduce Detroit in N.A.; Audi goes global on EVs; Delphi unit now 'Aptiv'; Pence to visit Axle; Flying taxi demo.

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Let there be light for Genesis

Hyundai's luxury spinoff brand Genesis is off to a good start, despite a number of headwinds.

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Delphi renames automated driving business 'Aptiv'

Delphi Automotive said it will rename its automated driving business to reflect its focus on keeping up with future technologies. The new name is Aptiv.

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Dubai tests German-built Volocopter drone taxi

Dubai staged the first public test of a German-built drone taxi, offering a peek at what it might #8212; or will #8212; be like to commute by flying car.

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AutoNews Now: Toyota to make hybrid powertrains in U.S.

Toyota to make hybrid powertrains in U.S., invest in five plants; Calif. mulls ban on internal-combustion cars; Spied: '19 Ford Ranger; Uber exiting Quebec; Inventor Dyson plans EV.

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The diesel class of 2018 is small but efficient

In the EPA's 2018 preliminary fuel economy guide, the listing of the model year's light-duty diesel-powered vehicles, is a pretty barren place.

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Self-driving car advocates launch ad campaign to prod Congress

A coalition of supporters of self-driving cars will run ads this week in social media and Washington newspapers, in an effort to convince Congress to adopt sweeping legislation to boost the nascent industry.

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AutoNews Now: Continental sparks sales of other Lincolns

Continental sparks sales of other Lincolns; Ford responds to NFL flap with free-speech statement; Volvo to build XC90 in S.C.; JLR on the prowl?; Subaru Viziv Performance concept.

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Mini hires new ad agency team, plots personalized ads

Mini has hired a new advertising agency team as it takes a more personalized marketing approach to pump up its small cars in today's SUV world.

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Ford, an NFL sponsor, emphasizes free speech while Trump pushes fan boycott

Ford Motor, a major sponsor of the National Football League, issued a statement in support of free speech after player protests and President Donald Trump's call for a fan boycott.

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Opel marketing chief to leave automaker, report says

Opel's marketing chief, Tina Mueller, is leaving the automaker, Handelsblatt reported.

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Opel marketing chief Mueller to leave automaker, report says

Opel's marketing chief, Tina Mueller, is leaving the automaker, Handelsblatt reported.

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The next marketing challenge: Targeting

Targeting which consumers to pitch, via which media and with which message is the step in marketing, speakers at the Automotive News Marketing 360 conference said.

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Consumers Union wants mpg ratings for heavy-duty pickups

Consumers Union is pressing the government to publish and require fuel-economy estimates for heavy-duty pickups, after its tests found diesel-powered trucks underperformed gasoline ones.

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AutoNews Now: VW tries CEO bull sessions to engage workers

VW tries CEO bull sessions to engage workers; A job for an outsider?; How Aston is shaking, stirring up marketing - without James Bond; NAFTA tough-talk time.

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AutoNews Now: Daimler spending $1B to make EVs in Ala.

Daimler spending $1B to make EVs, batteries in Ala.; Greenpeace activists try to halt VW diesel delivery; Tata's 'long-term view' on Jag; Tesla chip dip?; Donuts with Akio Toyoda.

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Mitsubishi to beef up U.S. marketing, hires new agency

Mitsubishi, now under Nissan's control, is beefing up its marketing plans in the United States and has hired Butler Shine Stern and Partners to handle as creative, social and digital duties.

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AutoNews Now: Mexico's auto plants escape major damage

Mexico quake disrupts VW, Audi, Nissan, but plants escape major harm; Mitsu teases Evolution; Report: Next-gen Ford Fiesta ST not for U.S.; Mazda's 2 percent plan; New Kar digs.

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Mercedes-AMG concept races to life

Mercedes-AMG visualizes the similarities between a race car and a future halo car.

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AutoNews Now: Volvo said to double S.C. plant investment

Volvo reportedly doubling S.C. plant investment; Ford plans downtime at five N.A. factories; Ram's heavy-duty recall; 80 mpg by 2050?; Making it safer for humans to work with robots.

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AutoNews Now: 2 years into scandal, VW tries a reboot

Volkswagen 2.0: Two years after scandal broke, VW tries a reboot; New Accord, new jobs; No U.S. Cayenne diesel; 4-door Bugatti 'not dead'; Rolls seeks EV input; PSAs ready for USA.

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How best to use Google? Now, there's a playbook

Dealers and their ad agencies have been asking Google for more transparency and guidance as they work to keep pace with the tech giant's growing portfolio of marketing tools. Google is responding.

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Aston Martin moves beyond Bond, explores conventional marketing

As Aston Martin transforms itself from a low-volume builder of just a few grand touring models into a high-end purveyor of supercars, it's changing its marketing to match.

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Marketing for autonomous technology turns conservative

Automakers continue to feed buzz about self-driving cars, but their marketing strategies are still very much hands-on.

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Marketing the digital storefront

Dealerships that have adopted online purchase tools have also altered their marketing strategies to promote the shopping experience.

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How can dealers master Google? Google explains.

Dealers and their ad agencies have been asking Google for more transparency and guidance as they work to keep pace with the tech giant's growing portfolio of marketing tools. Google is responding.

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Cadillac's 'Let Go' campaign for Super Cruise pitches brand as pioneer

Cadillac's CMO calls Super Cruise "the perfect product" for showcasing Cadillac's heritage as an innovator.

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Ford agency's new creative chief on bringing mobility to marketing

Tito Melega, the new creative chief of Ford's agency plans to invoke the company's long and global legacy of moving people.

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Cadillac's New York move opens up new marketing world

Cadillac's New York journey has taken it on helicopter rides to the Hamptons, virtual-reality expeditions at auto dealerships, and forays into the worlds of art and fashion.

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QandA with Volvo CMO Matt O'Rourke

Ad agency Grey Group is taking advantage of Volvo's brand transformation to introduce ad campaigns built around unconventional storytelling. Matt O'Rourke, who leads the Volvo account at ad agency Grey Group, explains this new direction.

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Mercedes-Benz' Slaven says social marketing is people-intensive

Mercedes-Benz USA's Drew Slaven talks about the brand's shift of resources to social media.

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Kia CMO Saad Chehab sees power in brand's youth

After leaving FCA on a hot streak in 2015, Saad Chehab is back in the advertising game, this time as chief marketing officer for Kia Motors America. He'll have a lot on his plate, but it's just the kind of work that gets Chehab fired up.

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Mercedes spreads its wings at Falcons' new home

The stadium sponsorship will put the Mercedes brand in front of millions of football, soccer and music fans. Those fans include many younger consumers who may not realize the breadth of the brand's expanding lineup.

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