Wednesday 30 November 2022

GM advertising agency Campbell Ewald names its first female CEO

Kari Shimmel, 41, CE's chief strategy officer since late 2018, will immediately step into the role of CEO, succeeding Kevin Wertz, who is stepping down as CEO but will remain in a consulting role.



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Tuesday 29 November 2022

GM advertising agency Campbell Ewald names its first woman CEO

Kari Shimmel, 41, CE's chief strategy officer since late 2018, will immediately step into the role of CEO, succeeding Kevin Wertz, who is stepping down as CEO but will remain in a consulting role.



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U.S. heartland lags in EV sales, but new models should help, S&P Global says

The 22 heartland states have just 16 percent of national EV share. A slew of new electric models and a push to build more EV chargers is likely to spur greater adoption, the report says.



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Monday 28 November 2022

U.S. heartland lags in EV sales, but new models should help, S&P Global says

The 22 heartland states have just 16 percent of national EV share. A slew of new electric models and a push to build more EV chargers is likely to spur greater adoption, the report says.



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Wednesday 23 November 2022

Barra silent on Twitter since Musk's takeover

The Twitter absence suggests GM’s retreat from the platform was more comprehensive than indicated when it joined other brands pausing advertising last month.



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Why Chevy features a 65-year-old car in its holiday ad

The General Motors brand goes for emotional appeal, rather than the hard sell, in spot that features a woman, her neighbors and a 1957 Chevy Bel Air Nomad.



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Nissan primes the EV pump

Nissan's EV Carefree+ initiative helps address a significant dealer pain point — the impact of low-maintenance electric vehicles on their high-growth fixed ops business.



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Sunday 20 November 2022

Bergstrom: Establishing a culture of caring

Secret shoppers, bathrooms with fresh flowers and striving to become among the Best Dealerships To Work For are some of the strategies used by Bergstrom Automotive, of Neenah, Wis., which John Bergstrom founded in 1982 with brother Richard.



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Wednesday 16 November 2022

Disney names Hyundai 100th anniversary sponsor as car brand preps global ad blitz

Hyundai is planning "a year’s worth" of campaigns connected to the 2023 Disney milestone.



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Sunday 13 November 2022

Why walk at work when you can cruise in VW's EV chair?

The automaker souped up an office chair with headlights, a rearview camera and a top speed of 12 mph.



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Friday 4 November 2022

Volkswagen stops paid advertising on Twitter

Volkswagen said it has recommended to its brands to pause paid advertising on Twitter until further notice.



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