Monday 30 November 2020

HO SUNG SONG: Positioning Kia for new era in EVs

Kia's president is positioning the South Korean carmaker for a new era to rev up electric vehicle sales, branch into purpose-built new mobility runabouts and gradually move the marque upmarket.



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Friday 27 November 2020

Manheim reaches 75th year in turbulent 2020

Manheim celebrates 75 years in a historic year of unprecedented challenge.



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Tuesday 24 November 2020

Ford taps eBay’s Suzy Deering as next CMO as it looks outside for marketing help

Ford's new hire comes as the automaker puts a new emphasis on technology. Ford described Deering as “accomplished at using technology, data and analytics to anticipate customer needs and fulfill them with human-centered products and services.”



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Monday 23 November 2020

McLaren names planned PHEV Artura

The pivotal model for McLaren's transition to a 100 percent electrified portfolio has been named Artura.



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Wednesday 18 November 2020

Audi of America names seasoned PR pro Tara Rush as its new CMO

Rush will oversee all U.S. marketing efforts, including advertising, retail marketing, consumer experience and brand partnerships, CRM and social media. She will continue to oversee communications until a successor is named.



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Tuesday 17 November 2020

Honda to show 11th-gen Civic sedan on Twitch

Honda is making its world debut of the 11th-generation Civic on the Twitch streaming platform Nov. 17. Honda has its own Twitch channel, HondaHead2Head.



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Thursday 12 November 2020

Honda to show 11th-gen Civic sedan Nov. 17 on Twitch

Honda is making its world debut of the 11th-generation Civic on the Twitch streaming platform Nov. 17. Honda has its own Twitch channel, HondaHead2Head.



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Tuesday 10 November 2020

Mitsubishi's Gardiner to lead VW of America marketing

Kimberly Gardiner replaces Saad Chehab, who left Volkswagen in May after nine months on the job. Gardiner's appointment is effective Monday, Nov. 16.



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Monday 9 November 2020

Volvo-backed Polestar blocked from French market in Citroen logo dispute

A French has court found that Polestar’s logo is similar enough to Citroen's "double chevron" to potentially confuse car buyers.



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Connected TV is one piece of wider strategy

The idea of connected and over-the-top television advertising is to target buyers more likely to be in market for a vehicle vs. a mass audience.



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Ohio retailer attracts new crowds with drive-in movie nights

Thayer Family Dealerships of Bowling Green, Ohio, typically hosts a handful of events per year to keep customers coming back. It pivoted to hosting drive-in movies during the pandemic.



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Tesla's latest introduction is already sold out

The electric vehicle maker ran out of $250 bottles of Tesla Tequila just hours after introducing the drink on its website.



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Saturday 7 November 2020

Streaming TV clicks with auto marketers

Vendors are rolling out new products to target ads specifically to consumers looking for a vehicle while they watch streaming content.



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Wednesday 4 November 2020

Toyota marketing boss Laukes to retire

Ed Laukes will cap a 31-year career with Toyota when he retires, effective Jan. 4, including nearly four years as the automaker's head of marketing and motorsports.



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Monday 2 November 2020

GMC thinks, tweets big about redesigned Yukon

The truck brand created what it describes as the "world's biggest tweet" by driving a pair of Yukons around the Nevada desert.



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Canal car carrier

Italian designer Fabrizio Giugiaro's Vision 2030 Hyper SUV lands a place on a barge in Venice's boating regatta, the Venice Hospitality Challenge.



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