Honda focuses on EVs and aircraft in newest corporate campaign

The automaker is plugging its innovation know-how as it continues to invest beyond its vehicle business.

from Section Page News - Automotive News https://ift.tt/Tky9NgZ
via https://ifttt.com/ IFTTT

Dodge Hornet eschews practicality in appeal to small crossover buyers

The upcoming Dodge Hornet is designed to be speedy and powerful, traits that few customers in the small crossover segment tend to care about. "That's the whole idea," says brand CEO Tim Kuniskis.

from Section Page News - Automotive News https://ift.tt/fKrYCbk
via https://ifttt.com/ IFTTT

A duck, dinosaurs and even some cars headed to Detroit

Organizers of the city's first auto show since 2019 have lined up a variety of attractions as it expands with outdoor elements.

from Section Page News - Automotive News https://ift.tt/a8nNBX6
via https://ifttt.com/ IFTTT

Volvo's Starbucks EV chargers could lower network costs

Volvo is pursuing a middle path with its Starbucks hookup — helping build a charging network over which it has some control, but without shouldering the exorbitant cost of Tesla's go-it-alone Supercharger model.

from Section Page News - Automotive News https://ift.tt/Tqo8JlR
via https://ifttt.com/ IFTTT

2023 Kia Telluride gets off-road chops as crossover builds market momentum

Kia is giving the 2023 Telluride large crossover more off-road muscle along with a big dose of Madison Avenue marketing.

from Section Page News - Automotive News https://ift.tt/E2wsAdz
via https://ifttt.com/ IFTTT

As 2025 approaches, Jaguar begins polishing image as an elite lifestyle brand

Jaguar's lifestyle ads aim to position the brand as the pinnacle of luxury, right up there with such exclusive European brands as Cartier jewelry and Hermes and Balenciaga fashions.

from Section Page News - Automotive News https://ift.tt/JpSCjoO
via https://ifttt.com/ IFTTT

Dodge brings back Durango Hellcat for 2023, will offer 7 Challenger and Charger heritage models

The Stellantis muscle brand is making some noise with its roaring engines before transitioning to more eco-friendly electrified performance.

from Section Page News - Automotive News https://ift.tt/KpAXxte
via https://ifttt.com/ IFTTT

Cadillac replaces Mercedes as U.S. Open tennis sponsor — here's what it is planning

Cadillac has inked a multiyear deal with the U.S. Tennis Association, with plans to use the New York City event to plug its EV ambitions, including its Lyriq EV model.

from Section Page News - Automotive News https://ift.tt/AbDGQzJ
via https://ifttt.com/ IFTTT

Aftermarket suppliers still have time to develop thoughtful EV strategies

There's no need for aftermarket companies to immediately transform their current business models. Instead, they have time to thoughtfully evolve them.

from Section Page News - Automotive News https://ift.tt/9jCSE1K
via https://ifttt.com/ IFTTT

Frunk fan Fallon frolics with Ford's Farley

The late-night comedian test drove the F-150 Lightning with Ford's CEO and posed for photos with workers who build the truck.

from Section Page News - Automotive News https://ift.tt/h7msZki
via https://ifttt.com/ IFTTT

McLaren goes off-road with its HySpeed shoe launch

The supercar maker has partnered with APL, a high-performance athletic footwear brand, to create a line of $450 shoes called HySpeed.

from Section Page News - Automotive News https://ift.tt/7pAMTLa
via https://ifttt.com/ IFTTT

Sonic Automotive's EchoPark names VaynerMedia as its first agency of record

Sonic's fast-growing used vehicle unit EchoPark plans social media push to 'identify the brand' after expansion.

from Section Page News - Automotive News https://ift.tt/P8t4yR9
via https://ifttt.com/ IFTTT

Sonic Automotive's EchoPark names VaynerMedia as its first agency of record

Sonic's fast-growing used vehicle unit EchoPark plans social media push to 'identify the brand' after expansion.

from Section Page News - Automotive News https://ift.tt/7i9qBfZ
via https://ifttt.com/ IFTTT

Former Ford exec Matt VanDyke on jump to Shift Digital

Former FordDirect CEO Matt VanDyke left Ford Motor Co. in June after 14 years, primarily in marketing roles, to become president of Michigan-based digital marketing vendor Shift Digital.

from Section Page News - Automotive News https://ift.tt/8tSDb3i
via https://ifttt.com/ IFTTT

Watching with interest: Dealers creating brands to sell used cars

Experts say there are multiple reasons why starting a new standalone brand for digital sales could make sense, from diversification and geographic expansion to reaching new consumers.

from Section Page News - Automotive News https://ift.tt/R2E05ml
via https://ifttt.com/ IFTTT