A Nissan Leaf for 99 cents — but there's a catch

A Virginia dealership offered a two-year lease on a Nissan Leaf to anyone who bought a Titan pickup at full price.

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Dancing the night away in a dealership

When a Virginia high school was in danger of having to cancel its prom for the second year in a row, the used-car dealer across the street stepped in to save it.

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Houston's big hit: Sense of normalcy

Normalcy was one of the biggest attractions at the Houston Summer Auto Show, one of the first new-vehicle expos since the coronavirus pandemic began.

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Ford promises lower ownership costs for fleets with F-150 Lightning

Ford said the F-150 Lightning Pro for fleets will have an extended-range battery, estimated at 300 miles, and will start at $49,974.

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From cul-de-sacs to racetracks: Hybrid-car tech heads to Indy

In 2023, the cars that race in the Indianapolis 500 will use the same basic technology that has been in gasoline-electric hybrid cars for more than 20 years.

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Star power behind the F-150 Lightning

President Joe Biden did hot laps in front of the White House press corps, Rachel Maddow discussed the pickup at length, and Jimmy Fallon did a bit about the truck and its "frunk," a term he found amusing.

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GMC Hummer electric pickup is definitely not a lightweight

A fully loaded 2022 Edition 1 will weigh 9,046 pounds, or a little more than two base-level GMC Sierra full-size pickups, and be more than 900 pounds heavier than the original Hummer H1.

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New heights for BMW's eDrive tech

Professional wingsuit pilot Peter Salzmann soared over the alps in his native Austria using an electrified wingsuit built by BMW i.

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Stellantis’ 14-brand juggling act

For adman Olivier Francois, a newly merged automaker expands possibilities.

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A 14-brand juggling act

For adman Olivier Francois, Stellantis expands possibilities.

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Toyota offers Calif. plug-in hybrid owners way to reduce CO2 emissions for free

To be eligible to participate, owners must have a Prius Prime or RAV4 Prime with telematics equipment.

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DealerSocket to be acquired by Solera

Terms of the acquisition by Solera Holdings, which specializes in data and software for the insurance and automotive industries, were not disclosed.

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Musk's wild week: ‘SNL' gig, Bitcoin reversal

Days after hosting "Saturday Night Live," Tesla's CEO sent the cryptocurrency market plunging by hundreds of billions of dollars and caused some loyalists to lash out against him.

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The real role auto shows play in the U.S. industry

There's an easy answer to why they have been in place since the inception of the horseless carriage. Simply put, the industry's largest experiential marketing option works.

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Ford to reveal F-150 Lightning EV on May 19

The automaker plans to unveil the battery-electric pickup at its world headquarters with livestreams playing in Las Vegas, New York's Times Square and across its social media channels.

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VinFast calls the cops over buyer complaint

The Vietnamese automaker, which aims to sell EVs in the U.S. starting next year, filed a police report over YouTube videos highlighting issues that a customer experienced with his car.

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Regional auto shows still draw millions, are key to marketing

All over the U.S., dealer associations and automakers are gearing up for dozens of expos in modest and massive markets.

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Hyundai hires its first-ever African American marketing agency

Maryland-based Culture Brands will get a broad remit as the Korean automaker courts Black buyers in the U.S.

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Mercedes merges marketing and communications to strengthen brand message

The aim of the realignment is to have a uniform global presence for the Mercedes corporate brand and its product brands, the automaker said.

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