GM, Cadillac to showcase EV power during Super Bowl LV

The automaker will run two ads to spotlight its electrification strategy, driver-assist technology and the Cadillac Lyriq.

from Section Page News - Automotive News https://ift.tt/2YhlnkY
via https://ifttt.com/ IFTTT

A guide to AN's new monthly data feature

Here's a summary of the new monthly data feature that debuted in the Jan. 25 issue.

from Section Page News - Automotive News https://ift.tt/3pgX56D
via https://ifttt.com/ IFTTT

J.D. Power III, founder of influential car quality survey, dies at 89

J.D. Power was launched in the family kitchen with automotive customer surveys that measured and ranked new-vehicle quality.

from Section Page News - Automotive News https://ift.tt/3691dOq
via https://ifttt.com/ IFTTT

Dave Power, founder of influential car quality survey, dies at 89

J.D. Power was launched in the family kitchen with automotive customer surveys that measured and ranked new-vehicle quality.

from Section Page News - Automotive News https://ift.tt/2KJw3pj
via https://ifttt.com/ IFTTT

Washington Auto Show postponed amid ongoing COVID-19 pandemic

The event was scheduled to run March 26 through April 4 at the Walter E. Washington Convention Center in the nation's capital.

from Section Page News - Automotive News https://ift.tt/3o7Byf0
via https://ifttt.com/ IFTTT

Early EV adopters likely to buy another, J.D. Power finds

The study found that the likelihood for EV owners to purchase another EV from the same brand lessens as satisfaction declines.

from Section Page News - Automotive News https://ift.tt/3iL3JzH
via https://ifttt.com/ IFTTT

Cadillac to take 500 reservations for Blackwing sedans

The GM luxury brand will start accepting $1,000 deposits after revealing the CT4-V and CT5-V Blackwing sedans Feb. 1.

from Section Page News - Automotive News https://ift.tt/3c7Nmvo
via https://ifttt.com/ IFTTT

Subaru expands Feeding America donation, advertising

The latest spot, which will run in 15- and 30-second formats and launches Thursday, fits into the marketing identity built around the idea of love that Subaru has fostered since 2008.

from Section Page News - Automotive News https://ift.tt/3sKuJ6R
via https://ifttt.com/ IFTTT

AN Research & Data Center adds more stats, insight

Automotive News is partnering with an expanded roster of information partners to enhance its data center.

from Section Page News - Automotive News https://ift.tt/39Ffl30
via https://ifttt.com/ IFTTT

For his 90th birthday, a 4th Corvette

Cecil Clark Chevrolet threw a birthday party for Chuck Cook when he took delivery of the store's first 2021 Corvette.

from Section Page News - Automotive News https://ift.tt/39KtcVJ
via https://ifttt.com/ IFTTT

'Reverse early-bird special' alleviates Ariz. store's service problems

Findlay Subaru Prescott began offering afternoon discounts on oil changes and other routine maintenance in an effort to combat morning backlogs in the service department.

from Section Page News - Automotive News https://ift.tt/3qsCuwf
via https://ifttt.com/ IFTTT

Ford ads stress unity following Capitol riot

The spots, called "Builders," debut Saturday during college basketball on Fox and are the latest in Ford's "Built for America" series of commercials that began in 2020.

from Section Page News - Automotive News https://ift.tt/3oLM5xL
via https://ifttt.com/ IFTTT

Ford to run ads stressing unity following Capitol riot

The spots, called "Builders," will debut Saturday during college basketball on FOX.

from Section Page News - Automotive News https://ift.tt/39AfqF7
via https://ifttt.com/ IFTTT

Ford's Matt VanDyke to become CEO of FordDirect

VanDyke, currently Ford's director of marketing, will take over the digital lead-generating company Feb. 1.

from Section Page News - Automotive News https://ift.tt/2XGi9XU
via https://ifttt.com/ IFTTT

Kia drops ‘Motors' from name on path to rebrand

In changing its name to Kia Corp., from Kia Motors Corp., the company is reaching for a new identity that better reflects its push into new fields.

from Section Page News - Automotive News https://ift.tt/38MfouF
via https://ifttt.com/ IFTTT

GM launches commercial EV brand, with FedEx as first customer

The brand, called BrightDrop, will sell a commercial van called the EV600 and an electric pallet to help with deliveries. It initially will operate in the U.S. and Canada with a new BrightDrop dealer network. GM declined to provide details about the dealer network.

from Section Page News - Automotive News https://ift.tt/2LpiAU0
via https://ifttt.com/ IFTTT

Detroit auto show canceled for '21; alternate outdoor event planned

The show will be replaced this year by an enthusiast-focused event at a racetrack north of Detroit in Pontiac, Mich.

from Section Page News - Automotive News https://ift.tt/3qojdw7
via https://ifttt.com/ IFTTT

Detroit auto show canceled for 2021; organizers opt for alternate event

The show will be replaced this year by an enthusiast-focused event at a racetrack north of Detroit in Pontiac, Mich.

from Section Page News - Automotive News https://ift.tt/3scuhOq
via https://ifttt.com/ IFTTT

Ford's ‘Finish Strong' ad sets right tone for '21

The automaker's New Year's Day bowl game ad about coronavirus safety was spot on.

from Section Page News - Automotive News https://ift.tt/3btqoyS
via https://ifttt.com/ IFTTT

Female CMO is new norm

A remarkable shift has been taking place in automaker executive ranks: Women now rule the U.S. marketing world.

from Section Page News - Automotive News https://ift.tt/3s8zqap
via https://ifttt.com/ IFTTT

The Pinterest pitch: Affluent users are ready to buy

The COO of Digital Air Strike, a digital marketing agency, says dealers should pay attention to Pinterest because it's a more product-driven platform than other social media channels, with an affluent user base.

from Section Page News - Automotive News https://ift.tt/2LI0Y5m
via https://ifttt.com/ IFTTT

New corporate logo promotes GM EVs

In conjunction with the CES show, the automaker is launching a redefined marketing strategy with a modernized logo, centering on electric vehicles.

from Section Page News - Automotive News https://ift.tt/39lDlrv
via https://ifttt.com/ IFTTT

Store pins hopes on lifestyle messaging

Nielsen Dodge-Chrysler-Jeep-Ram is using Pinterest to promote its vehicles, not by pushing the latest deals but rather by showing users how a vehicle can fit into their lives.

from Section Page News - Automotive News https://ift.tt/2XwtVnu
via https://ifttt.com/ IFTTT

Ford Bronco Sport campaign launches with goat ad in NFL game

The automaker will debut the first of three new spots Saturday in a bid to differentiate the smaller crossover from the upcoming Bronco SUV.

from Section Page News - Automotive News https://ift.tt/3i9a1ZD
via https://ifttt.com/ IFTTT

Nissan sticks to its guns on lower fleet sales

Nissan Division's commercial and rental volume in the U.S. was down 68 percent last year as the automaker shifts focus on profit over market share.

from Section Page News - Automotive News https://ift.tt/3oG06Ne
via https://ifttt.com/ IFTTT

GM adopts new logo, marketing plan for EV future

The automaker's marketing strategy will be centered on EVs, and the GM logo will be modernized with a sky-blue hue and lowercase letters.

from Section Page News - Automotive News https://ift.tt/35q4atI
via https://ifttt.com/ IFTTT

Former VW, Nissan exec Shahani leads Lexus marketing

Vinay Shahani, who previously was vice president of integrated marketing operations at Toyota Motor North America, steps into the position that had been held by Lisa Materazzo, now group vice president for marketing at the company.

from Section Page News - Automotive News https://ift.tt/3hPFRu9
via https://ifttt.com/ IFTTT

Kia unveils new brand logo and slogan

The reworked logo and fresh tagline will herald an updated business strategy that CEO Ho Sung Song plans to outline on Jan. 15.

from Section Page News - Automotive News https://ift.tt/3rWcWcl
via https://ifttt.com/ IFTTT

New Toyota marketing exec brings a fresh perspective to familiar turf

Lisa Materazzo expects to use a blend of tried-and-true initiatives and “‘moonshot’ opportunities” as the brand readies a flurry of product debuts in the next 16 months.

from Section Page News - Automotive News https://ift.tt/358BaXf
via https://ifttt.com/ IFTTT

Driver's ed from a century ago

For $125, visitors to the Gilmore Car Museum in southwest Michigan can learn to drive a Model T using its hand controls and three pedals.

from Section Page News - Automotive News https://ift.tt/2KPrpX6
via https://ifttt.com/ IFTTT

Cruising is good for the soul — and business

Amid the hardships of 2020 were the stories of individual companies in the auto industry coming forward to support their communities.

from Section Page News - Automotive News https://ift.tt/3hFTRq8
via https://ifttt.com/ IFTTT

Women take the helm in marketing

Here are eight female marketing chiefs at some of the biggest auto brands in the U.S.

from Section Page News - Automotive News https://ift.tt/3hES5pb
via https://ifttt.com/ IFTTT

Honda salesman goes ‘where the money reside'

A salesman at a Louisiana dealership caught the attention of millions online and the corporate brass at American Honda with an impromptu promotional video that went viral.

from Section Page News - Automotive News https://ift.tt/2KX3dlv
via https://ifttt.com/ IFTTT

Industry forges community amid the crisis

The 44th annual Automotive News World Congress in Detroit went virtual this year in an eight-week series of Congress Conversations that highlighted issues and trends in the auto industry emerging from the pandemic.

from Section Page News - Automotive News https://ift.tt/38XgPoK
via https://ifttt.com/ IFTTT