TikTok videos aren't just for entertainment anymore. They're also revenue-generating and brand-building tools, as Madeline Nelson at Prestige Auto, a Kia and Mitsubishi dealership in Eau Claire, Wis., can attest.
Move over Facebook, YouTube and Instagram — there's an upstart fixed-ops marketing tool in town with a goofy name that belies its serious promotional potential: TikTok.
The Italian brand is laying the groundwork for its expansion plans with a focus on delivering experiences fitting of the luxury segment.
Deering, who joined Ford in early 2021 from eBay, was among Jim Farley's first hires as CEO. Ford will announce her replacement later.
Kari Shimmel, 41, chief strategy officer at the 112-year-old agency since late 2018, will immediately step into the role of CEO, succeeding Kevin Wertz, who is stepping down as CEO but will remain in a consulting role.
For the third consecutive year, Kia is taking the New Year's Eve numerals on a cross-country road trip.
Kari Shimmel, 41, CE's chief strategy officer since late 2018, will immediately step into the role of CEO, succeeding Kevin Wertz, who is stepping down as CEO but will remain in a consulting role.
Kari Shimmel, 41, CE's chief strategy officer since late 2018, will immediately step into the role of CEO, succeeding Kevin Wertz, who is stepping down as CEO but will remain in a consulting role.
The 22 heartland states have just 16 percent of national EV share. A slew of new electric models and a push to build more EV chargers is likely to spur greater adoption, the report says.
The 22 heartland states have just 16 percent of national EV share. A slew of new electric models and a push to build more EV chargers is likely to spur greater adoption, the report says.
The Twitter absence suggests GM’s retreat from the platform was more comprehensive than indicated when it joined other brands pausing advertising last month.
The General Motors brand goes for emotional appeal, rather than the hard sell, in spot that features a woman, her neighbors and a 1957 Chevy Bel Air Nomad.
Nissan's EV Carefree+ initiative helps address a significant dealer pain point — the impact of low-maintenance electric vehicles on their high-growth fixed ops business.
Secret shoppers, bathrooms with fresh flowers and striving to become among the Best Dealerships To Work For are some of the strategies used by Bergstrom Automotive, of Neenah, Wis., which John Bergstrom founded in 1982 with brother Richard.
Hyundai is planning "a year’s worth" of campaigns connected to the 2023 Disney milestone.
The automaker souped up an office chair with headlights, a rearview camera and a top speed of 12 mph.
Volkswagen said it has recommended to its brands to pause paid advertising on Twitter until further notice.
Federal Trade Commission guidelines are needed as "deceptive" rules on advertising and sales vary wildly across states, writes an Automotive News reader in a letter to the editor.
"Eyes Wide Open" is a multiyear, multiplatform campaign featuring retired New York Yankees shortstop Derek Jeter and his wife, Hannah, touting the attributes of the Jeep Grand Wagoneer large SUV. The first one-minute commercial will air tonight during Game 1 of the World Series.
GM said late Friday it had temporarily halted paid advertising on Twitter after Elon Musk completed his takeover.
The agency, already the automaker’s lead U.S. agency, keeps growing the account as Ford streamlines global advertising.
One of the biggest attractions at this year's Detroit auto show was an inflatable duck whose popularity stemmed from a grassroots movement that began as a way to spread cheer among Jeep owners.
The platform says a large portion of its user base is in the market to buy or lease and released a dealer playbook this month to help retailers tap into that pool of consumers.
The automaker's latest marketing campaign was a collective effort of four ad agencies to show consumers what Toyota stands for.
A new ad plugs the brand’s first EV and includes members of Wakanda’s all-female Royal Guard.
Current market conditions suggest it might not make sense to allocate incentive dollars to lure CPO buyers, but that could someday be a way to win customer loyalty.
Kentucky's governor celebrated the coming redesign of Ford's Super Duty pickups by tweaking state's name for a day.
S&P Global Mobility goes beyond loyalty rates to evaluate the conquest and defection ratios of brands, which analysts say paints a broader picture of success.
Mitsubishi and its dealers believe the soon-to-launch Outlander PHEV will lift the brand out of its bargain-basement perception.
AutoNation, Hendrick topped dealer groups. Reputation analyzed 33 brands, about 20,000 dealerships and five million customer reviews to create its 2022 rankings.
Ford summoned Mustang owners around the U.S. to see the newest generation revealed in Detroit.
The ads, focusing on the Equinox EV, Silverado EV and Blazer EV, which are all due to arrive at dealerships in 2023, will stress the theme "built for everyone, everywhere."
The ads, focusing on the Equinox EV, Silverado EV and Blazer EV, which are all due to arrive at dealerships in 2023, will stress the theme "built for everyone, everywhere."
GM will be able to match its customer and audience targets with NBCU's database.
Only about 10 new vehicles are slated to be unveiled, fewer than half the usual number of journalists are registered to attend and many major automakers are skipping it altogether.
Only about 10 new vehicles are slated to be unveiled, fewer than half the usual number of journalists are registered to attend and many major automakers are skipping it altogether.
The legal consensus, based on numerous court decisions, is that ringless voicemails are illegal without prior consent. And that means dealerships should be careful.
The XC60 crossover accounted for more than a third of Volvo's U.S. sales last year.
AutoWeb, which provides consumer leads to auto dealerships, no longer will be publicly traded and will operate as a standalone business.
The automaker is plugging its innovation know-how as it continues to invest beyond its vehicle business.
The upcoming Dodge Hornet is designed to be speedy and powerful, traits that few customers in the small crossover segment tend to care about. "That's the whole idea," says brand CEO Tim Kuniskis.
Organizers of the city's first auto show since 2019 have lined up a variety of attractions as it expands with outdoor elements.
Volvo is pursuing a middle path with its Starbucks hookup — helping build a charging network over which it has some control, but without shouldering the exorbitant cost of Tesla's go-it-alone Supercharger model.
Kia is giving the 2023 Telluride large crossover more off-road muscle along with a big dose of Madison Avenue marketing.
Jaguar's lifestyle ads aim to position the brand as the pinnacle of luxury, right up there with such exclusive European brands as Cartier jewelry and Hermes and Balenciaga fashions.
The Stellantis muscle brand is making some noise with its roaring engines before transitioning to more eco-friendly electrified performance.
Cadillac has inked a multiyear deal with the U.S. Tennis Association, with plans to use the New York City event to plug its EV ambitions, including its Lyriq EV model.
There's no need for aftermarket companies to immediately transform their current business models. Instead, they have time to thoughtfully evolve them.
The late-night comedian test drove the F-150 Lightning with Ford's CEO and posed for photos with workers who build the truck.
The supercar maker has partnered with APL, a high-performance athletic footwear brand, to create a line of $450 shoes called HySpeed.
Sonic's fast-growing used vehicle unit EchoPark plans social media push to 'identify the brand' after expansion.
Sonic's fast-growing used vehicle unit EchoPark plans social media push to 'identify the brand' after expansion.
Former FordDirect CEO Matt VanDyke left Ford Motor Co. in June after 14 years, primarily in marketing roles, to become president of Michigan-based digital marketing vendor Shift Digital.
Experts say there are multiple reasons why starting a new standalone brand for digital sales could make sense, from diversification and geographic expansion to reaching new consumers.
Some dealership groups are creating standalone brands as they launch new online sales tools with the goal of reaching new customers and diversifying operations.
AutoWeb CEO Jared Rowe will leave the business after the transaction closes and will be paid $1.75 million in installments, with the payout to be completed by March 15. One Planet Group CEO Payam Zamani will replace him.
A GM-sponsored tour by The Moth will visit six cities this fall in a search for new stories.
A two-minute video for the supercharged pickup was shot in the style of grindhouse movies, a term associated with violent films.
With competition increasing, electrification coming and Aston Martin moving into new segments, the British ultraluxury brand is rolling out a new global marketing campaign centered around the words "Intensity. Driven."
Acura, which has its sights set on returning to 200,000 annual U.S. sales, is working to reach younger and diverse consumers through various pop culture-themed marketing efforts.
The allegations against Moss Brothers Auto Group claim the company continuously used ringless voicemails that amounted to "aggressive unsolicited marketing."
Vietnamese automaker VinFast will open its first six of 30 showrooms in California this month. The new EV maker plans deliveries of VF 8 and VF 9 crossovers this year.
The 2022 survey says 14 percent of the respondents interested in EVs indicated they would definitely buy or lease an EV — a 10-point increase from the 2020 survey.
Kimberley Gardiner, VW's head of marketing during its "Voltswagen" stunt last year, is leaving the German automaker effective July 15, VW dealers were told today.
Tesla's EV market share is expected to plummet from 70 percent today to 11 percent in 2025, according to the annual 'Car Wars' study published by Bank of America Merrill Lynch.
Lucid is opening stores in major U.S. cities, but at the same time, it's taking its "Grand Tour" pop-up on the road to let more people take a test drive.
CDK is closing Fresh Beginnings, a bakery started as a source of gourmet gifts for dealership clients, four years after acquiring it as part of a software company buyout.
Dodge plans a series of product announcements from Aug. 15 to 17 in the lead-up to suburban Detroit's Aug. 20 Woodward Dream Cruise.
VanDyke will become president of Shift Digital effective June 28.
The winning bidder will get the only 2023 Corvette Z06 to be produced in the "Minted Green" color seen in the digital image.
Karl Brauer of iSeeCars.com hopes the study will persuade people to purchase vehicles with the colors they really want.
Karl Brauer of iSeeCars.com hopes the study will persuade people to purchase vehicles with the colors they really want.
The Wrangler, the Gladiator and a vintage Grand Wagoneer appear in the film, which is accompanied by a broad Jeep ad campaign that launched last week.
Volvo hopes the partnership will improve driver-assistance and visualization technologies to provide "richer layers of information" to the driver without the "additional distraction or stress" that come with repeated notifications from the vehicle.
The film will feature three Jeeps, and the brand is launching a new ad campaign.
The nation's largest new-vehicle retailer has launched a multimillion-dollar advertising campaign aimed not at car shoppers but at potential employees.
Comedian Jay Leno tested one of Ford's new electric pickups — with CEO Jim Farley riding shotgun — for an episode of his CNBC show that will air this fall.
AutoNation, aiming to recruit and retain employees, is launching the multimillion-dollar ad campaign, themed "Go Be Great," to air on television leading up to Sunday's Indianapolis 500.
The settlement, with 40 states and the District of Columbia, prohibits Ford from making false or misleading advertising claims concerning the estimated fuel economy or payload capacity of a new motor vehicle.
Marcus Casey will head U.S. marketing communications while Raymond Wittmann will take over as CFO. Both appointments, announced Friday, will take effect Sept. 1.
Marcus Casey will head U.S. marketing communications while Raymond Wittmann will take over as CFO. Both appointments, announced Friday, will take effect Sept. 1.
Audi could suffer "huge losses" to its corporate image in China after the automaker was accused of plagiarizing a video.
Among the first guests on the Ford CEO's weekly Spotify show are late-night host Jimmy Kimmel and quarterback Tom Brady.
The troubled event will rebrand itself yet again in an attempt to breathe life, energy and attendance into Asia's onetime premier auto expo.
Dodge CEO Tim Kuniskis wants to build a bridge that connects dealership showrooms to the excitement generated by Dodge's irreverent ads, social media outreach and experiential events.
The brand pokes fun at van living influencers in new campaign that plugs high-end Pacifica features.
The TV ad dissing Tesla CEO Elon Musk makes no sense for Ford, writes an Automotive News reader in a letter to the editor.
As brands rush to tell consumers about what EVs can offer, a series of videos is trying to bring "frunk" into the cultural lexicon.
The country's Advertising Standards Agency ruled that two ads for the Land Rover Defender could mislead viewers into thinking the vehicles would keep drivers from going over a cliff.
‘Ford for the Builders’ campaign will run during Kentucky Derby, plugs the automaker’s U.S. manufacturing base.
The automaker shows how the empty front trunk can be used with videos featuring chefs, musicians and a tattoo artist.
At least five active vehicle tracks will be set up inside Huntington Place, the convention hall that has changed its name twice since the city's last auto show in January 2019.
Dodge chose Preston Patterson out of 173,500 who applied to be its new brand ambassador.
Instead of $15,000 that the man says an ad suggested he had won, the store gave him a $1 scratch-off lottery ticket.
Each of the 15 universities will be given a 2023 Cadillac Lyriq EV and challenged to optimize the vehicle's efficiency and enhance its propulsion system while maintaining performance
Each of the 15 universities will be given a 2023 Cadillac Lyriq EV and challenged to optimize the vehicle's efficiency and enhance its propulsion system while maintaining performance
The Detroit show has been shelved since January 2019 due to the COVID-19 pandemic and a reimagining of the event by organizers.
The Italian brand wants consumers to have a hands-on experience with its first electrified entry ahead of the Tonale's U.S. release in early 2023.
Actor and pitchman Matthew McConaughey got philosophical when asked during the reveal of the Lincoln Star concept what makes a great journey.
Was there another sign of the end of traditional international auto shows with attention-getting press days? Not necessarily, but neither was the show a roaring comeback for the seriously strained business model.
The event's comeback, minus some brands that chose to sit out, is the latest sign the auto show circuit is returning to its normal cadence.
The automaker plans to livestream a celebratory event from the factory to mark the start of production.
The New York auto show will dedicate 250,000 square feet of floor space to electric vehicles, including an indoor test track.
Ernie Boch Jr. paid for more than 500 Massachusetts drivers to fill their tanks on "April Fuels Day."
Before the SUV version goes on sale next year, the brand plans to replicate the media push it applied to the pickup.
While it will be a brand-new vehicle, the car will feature references to the classic DeLorean, such as gull-wing doors.
Carmen Hinton won the the NADA Show's fifth annual Women Driving Auto Retail Video Contest.
At four Beaman stores, customers are greeted which feature sleek big-screen monitors that display attention-grabbing content in service lanes and most lounges.
Dealership sales departments have traditionally feasted on bountiful digital marketing budgets and tactics. But that dynamic is changing. Fast.
The brand known for touting off-road excursions has stuck to an outdoorsy formula for its 4xe models.
The brand known for touting off-road excursions has stuck to an outdoorsy formula for its 4xe models.
In its effort to move past the recall, the brand expects media spending for the Bolts to top all other nameplates except the Silverado pickup.
In its effort to move past the recall, the brand expects media spending for the Bolts to top all other nameplates except the Silverado pickup.
Toyota turned the Charlestowne Mall in St. Charles, Ill., into a drift course, leaving the tiled corridors covered in arcing black burnout marks.
OEMs need to rethink how they measure customer engagement with the in-cabin experience, writes an Automotive News reader in a letter to the editor.
The 16-year-old Texas teen who got caught in a tornado driving home from a job interview has been presented with a new Chevrolet Silverado.
The BrightDrop EV600 will be called the BrightDrop Zevo 600, and the EV410 will be dubbed the BrightDrop Zevo 400.
Porsche is offering a virtual reality gaming experience for passengers at its Porsche Experience Center in Los Angeles.
The GM brand recently filed a trademark application that shows the three shields in its logo aligned horizontally instead of diagonally, and no longer overlapping.
In a noteworthy change of tone, Volkswagen of America's CEO said excitement over the brand's retro-styled EV minivan, the ID Buzz, is such that he and other VW leaders may have to rethink plans to keep its production anchored in Hanover, Germany.
A one-hour History Channel documentary that takes viewers behind the scenes as GM developed the Hummer EV in half the time of a traditional vehicle will premiere March 27.
The locations will be scattered across the 1,350-mile route from Denver to Starbucks' Seattle headquarters.
Last fall, Dave White Chevrolet in the Toledo suburb of Sylvania, Ohio, switched its local radio advertising from selling vehicles to buying them. The result has been a constant stream of desirable vehicles flowing into their dealership and increased pre-owned profits.
The chairman of the Stellantis National Dealer Council said he doesn't believe the brand will forgo its identity during its electric transition.
Last fall, Dave White Chevrolet in the Toledo suburb of Sylvania, Ohio, switched its local radio advertising from selling vehicles to buying them. The result has been a constant stream of desirable vehicles flowing into their dealership and increased pre-owned profits.
Google said it will show consumers searching for a particular model an ad for that vehicle with photos, price, mileage and location.
Dealers must tweak advertisements to reach Gen-Z in a different way than their parents, experts say.
Wendy Orthman, 45, previously Infiniti's global head of brand, marketing and communications, will be executive director of marketing for Genesis Motor America.
The luxury SUV brand and Virgin Galactic are running a contest in which the grand prize is a 90-minute space flight.
When Tesla attempted to register the E trademark for a model, Ford stepped in to block it.
CEO Carlos Tavares says buyers in their 30s are open to the idea of electric muscle.
The company spent millions on the ad, but an Automotive News reader doubts it resonated with young potential customers.
This was a year when, if I didn't feel professionally obligated to pay attention to the ads, I would've skipped most of them.
Chevrolet gave "Sopranos" fans a partial answer to the mystery of what happened after the screen went black 15 years ago: Tony's kids grew up and bought EVs.
An ad with potshots at rivals Tesla and Volkswagen topped a data firm's list of the most popular commercials during Super Bowl LVI, despite ranking poorly in the annual Ad Meter.
Subaru climbed two spots to first place in Consumer Reports' annual ranking of the most well-performing, safe and reliable automotive brands.
DETROIT — Philanthropist and former NBA star Jalen Rose is teaming with Jeep on a social media campaign called "Where I'm From."
The campaign combines product, personality and community. It begins with a 60-second spot in which Rose — the Detroit native and ESPN analyst who played basketball for the University of Michigan and several NBA teams — drives a Grand Wagoneer while paying tribute to the Detroit streets and neighborhoods that he says helped him become a success.
Jeep says the campaign celebrates people from "great cities across the nation, including Detroit, who are making an impact."
It runs through mid-March, with a finish encouraging audiences to share stories about their own city pride.
Rose said he was interested in working with Jeep because of what he called his "family affair" relationship with the brand.
"My mom worked at Chrysler for many years," Rose told Automotive News. "It fed our family. Each car we had was always a Chrysler.
"Eventually my mom started driving Cherokees, and I drive a Jeep, as well."
Jeep also supports the Jalen Rose Leadership Academy in Detroit, which he founded in 2011 and describes as a "tuition-free, open-enrollment public charter high school."
"When I was out in the community reaching out to every brand I could think of to see if they would support the school, Jeep was the first to step up."
Rose says that in addition to being the academy's sponsor, Jeep has helped the students succeed through scholarships, mentoring, cultural field trips, support of special events and more.
"The relationship has been life-changing for so many JRLA scholars," Rose said.
Wagoneer and Rose plan to support the campaign across their social media channels, encouraging audiences to share stories about their city pride with the hashtag #WhereImFrom.
DETROIT — Philanthropist and former NBA star Jalen Rose is teaming with Jeep on a social media campaign called "Where I'm From."
The campaign combines product, personality and community. It begins with a 60-second spot in which Rose — the Detroit native and ESPN analyst who played basketball for the University of Michigan and several NBA teams — drives a Grand Wagoneer while paying tribute to the Detroit streets and neighborhoods that he says helped him become a success.
Jeep says the campaign celebrates people from "great cities across the nation, including Detroit, who are making an impact."
It runs through mid-March, with a finish encouraging audiences to share stories about their own city pride.
Rose said he was interested in working with Jeep because of what he called his "family affair" relationship with the brand.
"My mom worked at Chrysler for many years," Rose told Automotive News. "It fed our family. Each car we had was always a Chrysler.
"Eventually my mom started driving Cherokees, and I drive a Jeep, as well."
Jeep also supports the Jalen Rose Leadership Academy in Detroit, which he founded in 2011 and describes as a "tuition-free, open-enrollment public charter high school."
"When I was out in the community reaching out to every brand I could think of to see if they would support the school, Jeep was the first to step up."
Rose says that in addition to being the academy's sponsor, Jeep has helped the students succeed through scholarships, mentoring, cultural field trips, support of special events and more.
"The relationship has been life-changing for so many JRLA scholars," Rose said.
Wagoneer and Rose plan to support the campaign across their social media channels, encouraging audiences to share stories about their city pride with the hashtag #WhereImFrom.
CES is an all-important show, writes an Automotive News reader in a letter to the editor.
The company's chief executive officer says about half of its roughly 90-person work force is made up of people of color and more than a third is female.
Once you separate lead generation from advertising you can really see what's working and what's not.
The cute electronic canine has a star turn in Kia's 13th Super Bowl spot, which features the EV6. The dog, longing for an owner, chases down the battery-electric crossover with hopes that the driver will take it home.
The automaker wants viewers to see it "in a different light and in an unexpected way" in the ad, which stars comedic actor Eugene Levy and is called "Thrill Driver."
Why so many auto brands are using the game to push EVs to the masses, from GM and BMW to Volvo's Polestar.
A 60-second version of the ad, starring Mike Myers and other cast members from the movies, will air during the third quarter of Sunday's NFL championship game.
Arnold Schwarzenegger, the headliner for a fiery reveal of the Mercedes-Benz G-Class at the 2018 Detroit auto show, is upgrading his pyrotechnic powers by playing Zeus in a Super Bowl commercial for another German automaker.
Advertising agency FamousGrey developed the Street Configurator tool to turn Brussels into a giant showroom after a major auto show was canceled.
The FTC in October ruled 4-0 that Traffic Jam Events and owner David Jeansonne violated the Federal Trade Commission Act and the Truth in Lending Act over promotional mail sent on behalf of dealerships.
Toyota is present as sponsor of the Beijing Winter Olympics, but don't expect any flights of futuristic vehicular fantasy.
The spot tells the story of a lightning strike survivor who has a fear of electricity. Despite this, he still uses a Wallbox charger to for his EV.
EV home charging station provider Wallbox said it plans to air its first U.S. commercial during the Super Bowl.
The 15-second spot tells the story of a lightning strike survivor who has a fear of electricity. Despite this, he still uses a Wallbox charger to for his electric vehicle, the company said in a statement Wednesday.
While the electricity fear is fictional, the ad's star is not: Seth Thomas, of Durham, N.C., was struck by lightning 10 years ago, Chief Marketing Officer Barbara Calixto said in a statement to Automotive News.
The commercial will air during the second quarter of the Feb. 13 game. Wallbox released a teaser online Wednesday.
"We are thrilled to debut our first commercial in the U.S. during the biggest annual game — Super Bowl LVI — while showing how seamlessly Wallbox chargers can fit into drivers' daily lives, even for those with electrophobia," Calixto said.
The spot is part of an extensive new advertising campaign throughout the U.S., U.K., Germany, the Netherlands and Sweden, the company said.
Here's a roundup of car commercials for the 2022 Super Bowl.
Toyota Motor Corp. said its researchers have programmed a vehicle to autonomously drift around obstacles on a closed track, a first that the automaker said provides a preview into how self-driving systems can complement human driving in hazardous conditions.
The spot highlights key aspects of the hassle-free sales process Carvana promotes.
Nissan's next-generation models will be featured in the brand's Super Bowl commercial.
The automaker's upcoming Ioniq 5 EV was featured in the ABC sitcom "black-ish" this month, with star Anthony Anderson working on an imaginary Super Bowl commercial.
The online used-vehicle retailer released its Super Bowl ad, which highlights the company's ability to buy cars from consumers.
The last time the automaker was in the game it plugged its electric vehicles with Katie Couric and Bryant Gumbel.
Tesla has opened a showroom in Xinjiang, the latest foreign company caught up in tensions in the western China region where detention camps have drawn heavy criticism.
A campaign with an emotional arc and a storyline seeks to make things ‘fun’ for customers, says Acura Brand Officer Jon Ikeda.
The trailblazing advertising executive who later became a vice president at Chrysler, died Nov. 28 at 94.
With the two appointments, a third of Porsche's North American leadership team is now made up of women.
Cutler was named Chrysler's first vice president of consumer affairs in 1988. She was tasked with being a futurist who could monitor customer trends.
The automaker gave a Q3 to a contestant who missed winning one on the game show "due to a technicality."
Porsche will invest more than $50 million to build a second driving track in Atlanta.
