Tuesday 30 July 2019

Uber to cut about 400 employees, citing 'mediocre results'

Uber went public in May and currently trades just below the IPO price. The San Francisco-based company and its hometown rival, Lyft Inc., are under pressure from investors for heavy losses. 



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Monday 29 July 2019

Revenue secret at Hyundai: The ?marketing guy'

Marketing chief Dean Evans knows this assertion could ruffle some feathers. But he has the numbers to back it up.

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Saturday 27 July 2019

Rogue ad highlights safety features in a 'distracted' world

The spot, created under Nissan’s new North American marketing leader Allyson Witherspoon, shows a Rogue's safety systems helping a family dodge distracted drivers and pedestrians. 



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Friday 26 July 2019

Nissan Rogue spot highlights safety features in a 'distracted' world

The spot, created under Nissan’s new North American marketing leader Allyson Witherspoon, shows a Rogue's safety systems helping a family dodge distracted drivers and pedestrians. 



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Monday 22 July 2019

New head of Kia marketing faces familiar challenge

The hiring of former Mazda exec Russell Wager positions the brand to accelerate its image transformation from a value-oriented choice for consumers to a more mature automaker with an expanded lineup to match that message.



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Ford pickup emoji speaks for itself

If approved, the emoji would appear on smartphones in early 2020.



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Friday 19 July 2019

Kia confirms hiring Russell Wager to lead U.S. marketing

Wager joins Kia after the recent departure of marketing vice president Saad Chehab, and as the brand is riding some positive sales momentum.



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Kia hires ex-Mazda exec Russell Wager to lead U.S. marketing

Wager joins Kia after the recent departure of marketing vice president Saad Chehab, and as the brand is riding some positive sales momentum.

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Thursday 18 July 2019

Kia hires ex-Mazda exec Wager to lead U.S. marketing, report says

Russell Wager confirmed he would join Kia, but he would not offer details on his position.



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Wednesday 17 July 2019

Subaru, Lexus top new J.D. Power brand loyalty study

Foreign auto brands dominated the top spots in the first J.D. Power U.S. Automotive Brand Loyalty Study.



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Monday 15 July 2019

Varroc goes organic with growth plan

The lighting systems supplier thought it could M&A its way to bigger size, but that strategy has gotten too expensive.



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Wednesday 10 July 2019

Hyundai taps Jason Bateman as voice of brand

The latest collaboration with the "Arrested Development" and "Ozark" actor comes after his appearances in Hyundai's popular Super Bowl ads.



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Tuesday 9 July 2019

Hyundai video kicks off global Venue launch

In a YouTube video, crossovers in the Hyundai family race toward a California airport to meet their new subcompact sibling.



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Monday 8 July 2019

GM's next-generation, midengine Corvette to tour U.S. dealerships

The midengine Corvette will tour over 125 dealerships in the U.S. through early 2020, following a reveal to be livestreamed July 18.



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Retailers catching up with digital era

Though late to the game, automotive retail is on the brink of a new era.



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Monday 1 July 2019

2020 Mustang Shelby GT500 to start at $73,995

The base price on Ford Motor's most powerful street-legal vehicle will come with a hefty price tag: $97.36 per horsepower.



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