TikTok videos aren't just for entertainment anymore. They're also revenue-generating and brand-building tools, as Madeline Nelson at Prestige Auto, a Kia and Mitsubishi dealership in Eau Claire, Wis., can attest.
Move over Facebook, YouTube and Instagram — there's an upstart fixed-ops marketing tool in town with a goofy name that belies its serious promotional potential: TikTok.
The Italian brand is laying the groundwork for its expansion plans with a focus on delivering experiences fitting of the luxury segment.
Deering, who joined Ford in early 2021 from eBay, was among Jim Farley's first hires as CEO. Ford will announce her replacement later.
Kari Shimmel, 41, chief strategy officer at the 112-year-old agency since late 2018, will immediately step into the role of CEO, succeeding Kevin Wertz, who is stepping down as CEO but will remain in a consulting role.
For the third consecutive year, Kia is taking the New Year's Eve numerals on a cross-country road trip.
