Federal Trade Commission guidelines are needed as "deceptive" rules on advertising and sales vary wildly across states, writes an Automotive News reader in a letter to the editor.
"Eyes Wide Open" is a multiyear, multiplatform campaign featuring retired New York Yankees shortstop Derek Jeter and his wife, Hannah, touting the attributes of the Jeep Grand Wagoneer large SUV. The first one-minute commercial will air tonight during Game 1 of the World Series.
GM said late Friday it had temporarily halted paid advertising on Twitter after Elon Musk completed his takeover.
The agency, already the automaker’s lead U.S. agency, keeps growing the account as Ford streamlines global advertising.
One of the biggest attractions at this year's Detroit auto show was an inflatable duck whose popularity stemmed from a grassroots movement that began as a way to spread cheer among Jeep owners.
The platform says a large portion of its user base is in the market to buy or lease and released a dealer playbook this month to help retailers tap into that pool of consumers.
The automaker's latest marketing campaign was a collective effort of four ad agencies to show consumers what Toyota stands for.
A new ad plugs the brand’s first EV and includes members of Wakanda’s all-female Royal Guard.
Current market conditions suggest it might not make sense to allocate incentive dollars to lure CPO buyers, but that could someday be a way to win customer loyalty.
Kentucky's governor celebrated the coming redesign of Ford's Super Duty pickups by tweaking state's name for a day.
