Honda will call its GM-based EV the Prologue

Honda's electric crossover will use GM's Ultium platform and batteries, but Honda will develop the vehicle's body style and interior.

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‘Icon' Fuccillo was at top of sales, marketing game

The longtime New York and Florida auto dealer was known for his "It's huge!" advertising slogan.

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Comedian's free ad script comes with a big catch

John Oliver said he would give the script to the first dealer who agrees to produce and air it sight unseen.

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No need for fancy cameras to make quality ads

Google directed the Tier10 ad agency to shoot a campaign with an iPhone to show dealers that they don't need costly equipment to produce top-notch YouTube spots.

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Social media team boosts engagement for Maryland retailer

An in-house marketing team has helped an eight-store Maryland dealership group increase its market share and the quality of its social media traffic.

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Swap a Picasso for a Polestar — but only for a limited time

The brand is soliciting proposals from customers who want to buy one of its $155,000 plug-in hybrids by trading in art from their collections.

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Paragon Honda goes long to create ad viewers won't skip

Instead of focusing on a quick-hit video that tries to leave a lasting impression in the first few seconds, the dealership worked with Google to create a longer production. The results were surprising.

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GM China venture betting on cult status to sell a million EVs

The joint venture between General Motors and two state-backed China automakers aims for annual sales of 1.2 million electric vehicles next year.
 

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Actually, we saw this truck coming from miles away

The Maverick, a new compact pickup being unveiled this week, has been in the works for years, as readers of Automotive News should well know by now.

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Ford to reveal Maverick small pickup June 8

The automaker has tapped actress Gabrielle Union to reveal its latest entry-level offering via social media channels and the streaming service Hulu.

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7-Eleven to install EV fast chargers at 250 N.A. stores

The convenience chain's plans underscore the ongoing market challenge in the transition to EVs: consumer range anxiety.

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