J.D. Power Marketing Roundtable focuses on tech

Auto marketers shared their insights at the J.D. Power marketing event, where they discussed everything from subscription services to the use of bots to sell cars.

from Automotive News Marketing News Feed https://ift.tt/2yD88yq
via https://ifttt.com/ IFTTT

'Ford Proud' marketing campaign shows company swagger

Ford Motor Co. is transforming its business for the future, but it wants consumers to know that it's still very good at building the cars and trucks on sale today.

from Automotive News Marketing News Feed https://ift.tt/2PNmdQL
via https://ifttt.com/ IFTTT

Bondurant School of High Performance Driving says Chapter 11 filing won't end its run

The Bondurant racing school, which has trained many famous race car drivers and other celebrities, has filed for Chapter 11 bankruptcy protection.

from Automotive News Marketing News Feed https://ift.tt/2CVZjnt
via https://ifttt.com/ IFTTT

porsche-rennsport-reunion-vi

The buzz about Porsche's Rennsport Reunion VI at the WeatherTech Raceway Laguna Seca near Monterey, Calif., last month just doesn't stop. So we decided to give it another, closer look.

from Automotive News Marketing News Feed https://ift.tt/2Cwp8t7
via https://ifttt.com/ IFTTT

FCC move may affect vehicle wireless

The Federal Communications Commission may re-evaluate the auto industry's claim to spectrum that enables wireless vehicle-to-vehicle technology.

from Automotive News Marketing News Feed https://ift.tt/2q13INh
via https://ifttt.com/ IFTTT

First Shift: Ford launching 'Built Ford Proud' ads, shifts focus to loyalty

Ford launching 'Built Ford Proud' ads, shifts marketing focus to loyalty; Report: Tilton seeking buyers for Dura; Tesla selling $45K Model 3; Startup Rivian focusing on rugged EVs.

from Automotive News Marketing News Feed https://ift.tt/2OAterg
via https://ifttt.com/ IFTTT

Ford summons its swagger, shifts marketing focus to keeping loyalists

Ford is shifting its focus from winning new customers to persuading current owners to stick with its namesake brand.

from Automotive News Marketing News Feed https://ift.tt/2CU5ybm
via https://ifttt.com/ IFTTT

New Ford ad campaign includes shot at Tesla

Ford will launch a new ad campaign featuring actor Bryan Cranston this weekend after giving dealers a first look at its annual national meeting in Las Vegas .

from Automotive News Marketing News Feed https://ift.tt/2Cwqhke
via https://ifttt.com/ IFTTT

Return to the auto show #8212; before it's too late

When automakers skip out on auto shows, they shirk their shared responsibility to their dealers and send a cold message to their existing customers.

from Automotive News Marketing News Feed https://ift.tt/2CdKr2x
via https://ifttt.com/ IFTTT

Ford and WPP: Inside a 75-year advertising relationship

Ford's stunning decision to have BBDO replace WPP as its lead creative ad agency upends a relationship that began 75 years ago, when Henry Ford still was running the automaker.

from Automotive News Marketing News Feed https://ift.tt/2yuSJj9
via https://ifttt.com/ IFTTT

FTC orders D.C.-area dealership group to stop deceptive recall scheme

A group of auto dealerships near Washington, D.C., and a California marketing firm settled claims they deceptively mailed more than 21,000 fake "urgent recall" notices to consumers, the FTC said.

from Automotive News Marketing News Feed https://ift.tt/2INmyQJ
via https://ifttt.com/ IFTTT

Kia turns heads with ProCeed

Kia draws in attention with its ProCeed in the latest new video to join our charts.

from Automotive News Marketing News Feed https://ift.tt/2Nzo09Q
via https://ifttt.com/ IFTTT

Ford switches creative ad agency work to BBDO from WPP

Ford, following a five-month review of its advertising efforts, said BBDO will replace longtime partner WPP as its lead creative ad agency. WPP will retain a role in what Ford calls a new multi-agency advertising model.

from Automotive News Marketing News Feed https://ift.tt/2CuxUc5
via https://ifttt.com/ IFTTT

Omaha auto retailer boosts marketing with software

A dealership group in the Great Plains has found a way to fine-tune its marketing spending and put more emphasis on the online channels where its customers are surfing.

from Automotive News Marketing News Feed https://ift.tt/2OcJq1V
via https://ifttt.com/ IFTTT

Record turnout at Porsche's Rennsport Reunion

Porsche's Rennsport Reunion was an opportunity to rub shoulders with Porsche racing legends, marvel at their winning machines and celebrate the company's 70th birthday.

from Automotive News Marketing News Feed https://ift.tt/2C1juyP
via https://ifttt.com/ IFTTT

New Honda ad campaign focuses on crossovers, minority consumers

Honda's latest ad campaign for its family of crossovers looks to tap into growth opportunities with minority consumers.

from Automotive News Marketing News Feed https://ift.tt/2DWT8AK
via https://ifttt.com/ IFTTT

honda-ad-campaign-highlights-full-best-brand-lineup

Honda's latest ad campaign for its family of crossovers looks to tap into growth opportunities with minority consumers.

from Automotive News Marketing News Feed https://ift.tt/2IEfkhW
via https://ifttt.com/ IFTTT

Jeep goes to Austria

In the latest new video to join our viral video chart, Jeep goes camping in Austria.

from Automotive News Marketing News Feed https://ift.tt/2QqpXax
via https://ifttt.com/ IFTTT

Cadillac's return to Michigan was no surprise

Like the appointment of Steve Carlisle, the move to Michigan was part of an effort to bring Cadillac back into the fold after executives soured on the idea of allowing the brand to operate somewhat independently.

from Automotive News Marketing News Feed https://ift.tt/2NWpkZK
via https://ifttt.com/ IFTTT