Why Ford's picked a new ad agency for a short-term campaign

Ford has tapped Wieden and Kennedy New York for a short-term marketing assignment that comes amid its massive global agency review, the automaker confirmed.

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GM, Cadillac pay tribute to Aretha Franklin

General Motors and its Cadillac luxury brand are paying tribute to legendary singer Aretha Franklin on the day of her funeral service in Detroit.

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NIssan wins with the Heisman for 8th straight year

Nissan is sticking with its college football campaign that fictionalizes ex-college stars living together, fraternity style, marking the eighth straight year of the effort.

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Mercedes, Porsche ramp up soft-sell brand builders

People don't like being sold to. The auto industry is catching on. Mercedes-Benz and Porsche are gearing up soft-sell approaches to offset the hard-sell tactics associated with dealerships.

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Hyundai lands sponsorship rights for NBC's NFL Sunday Night Kickoff show

The NFL's "Sunday Night Football" kickoff telecast has been primetime TV's top show for seven consecutive seasons, Hyundai says, averaging more than 18 million viewers each week last season.

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BMW takes to the air to promote iNext electric flagship

BMW is teaming up with Lufthansa to promote its Vision iNext autonomous, electric flaghship on a five-day tour through Europe, the United States and China.

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Kia highlights new Stinger customer

In the latest new video to join our charts, Kia highlights a new Stinger customer and why he picked the car.

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Rolls-Royce names new N. America boss

Rolls-Royce said BMW executive Martin Fritsches will head its operations in North America. He succeeds Pedro Mota, who is returning to Porsche to head its North American marketing.

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Rolls-Royce names new N. America boss

Rolls-Royce said BMW executive Martin Fritsches will head its operations in North America. He succeeds Pedro Mota, who is returning to Porsche to head its North American marketing.

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Jeep Wrangler fans support broad community of vendors

Jeep's Wrangler is among the most accessorized vehicles in production today, according to the Specialty Equipment Market Association, with an estimated $6 billion in annual accessory sales.

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Redesigned 2019 Hyundai Santa Fe gets name change

The redesigned 2019 Hyundai Santa Fe gets several changes, starting with the name.

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Loaded trim levels from mass-market auto brands create sticker price overlap with high-end marques

Mass-market brands such as Ford, Honda and Kia aren't luxury players, but the loaded upper trim levels they offer inflate prices to the point where their vehicles end up face to face with high-end brands.

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KAR Auction Services grows online business through TradeRev

KAR is pouring money into its TradeRev business with a vision of growing the online appraisal and auction tool's annual volume from the thousands to the millions.

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Mercedes-Benz plays an awkward role in 'Handmaid's Tale'

Sometimes, you want your brand to be associated with fictional bad guys. But serving as the tools of an oppressive regime is a pretty dark place.

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GMC Sierra diverges from Silverado with unique box, tailgate

General Motors is delivering on its promise of greater differentiating the GMC Sierra from its Chevrolet Silverado sibling through the use of segment- and industry-first technologies.

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Mercedes-Benz encourages improvement

In the latest new commercial to join our viral video charts, Mercedes-Benz wants athletes to keep going.

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Toledo, Ohio -- Jeep's hometown -- puts on a show

More than 1,600 Jeeps of every size, stripe and flavor filled the streets of Toledo, Ohio, Aug. 10 to Aug. 12 for the city's second Jeep Fest -- a celebration of the town's long love affair with its most famous local product.

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Detroit preps for annual automotive Mardi Gras

Detroit's traffic jam/party of the year known as the Woodward Dream Cruise is back for a 24th year with 1.3 million people expected to jam the three-day event.

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Aretha Franklin, touchstone voice of the Motor City, dies at 76

Aretha Franklin, the queen of soul whose voice and music became a touchstone of the Motor City's car culture and Detroit 3 marketing efforts, died Thursday. The Memphis-born singer and longtime resident of the Detroit area was 76.

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Porsche teams with Epic Games on design breakthrough

Porsche has partnered with video game maker Epic Games and Nvidia, a leader in graphic processing hardware, to demonstrate what they tout as a breakthrough in computer design rendering.

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Porsche teams with video game maker Epic Games in design tools breakthrough

Porsche has partnered with video game maker Epic Games and Nvidia, a leader in graphic processing hardware, to demonstrate what they tout as a breakthrough in computer design rendering.

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Porsche teams with video-game maker Epic Games in design tools breakthrough

Porsche has partnered with video-game maker Epic Games and NVIDIA, a leader in graphic processing hardware to demonstrate what they tout as a breakthrough in computer design rendering.

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Mitsubishi plugs in Outlander PHEV

In the latest new video to join our viral video charts, a Mitsubishi Outlander PHEV owner notes that the future is already in his garage.

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Why VW paid for an ad featuring Chevy's Bolt

The fallout from Volkswagen's diesel-emissions cheating scandal has left the automaker in an awkward spot: It must now fund an ad campaign pushing electric vehicle awareness that highlights competitors' products.

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Nielsen-JD Power platform helps measure and target ad campaigns

Nielsen and J.D. Power are banding together to bring auto marketers a new platform that will allow them to measure and target car buyers more precisely to boost return on investment.

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Why VW paid for an ad featuring Chevy's Bolt

The fallout from Volkswagen's diesel emissions scandal has left the automaker in an awkward spot: It must now fund an ad campaign pushing electric vehicle awareness that highlights competitors' products.

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Carvana's growth story shows in Q2 results while red ink persists

Carvana continued to add new markets in the second quarter while more than doubling revenue and widening its net loss.

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Toyota hosts musicians at Lollapalooza

In the latest new video to join our viral video charts, Toyota attends Lollapalooza in Chicago.

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How Cars.com used the Tinder playbook to sell used cars

Cars.com is channeling Tinder as the online vehicle shopping site tries to reinvent itself for the modern retail age.

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Traverse City Conference: VW to lean more on sales, marketing in product development

As Volkswagen moves deeper into mobility services, its sales and marketing divisions also will influence product development, says Matthias Erb, head of the company's holistic user experience.

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Traverse City Conference: VW to lean more on sales, marketing in product development

As Volkswagen moves deeper into mobility services, its sales and marketing divisions also will influence product development, says Matthias Erb, head of the company's holistic user experience.

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How to hire and retain millennials in the auto industry

When baby boomers no longer account for the largest generation in the work force, employers will need to adjust to the attitudes and preferences of millennial workers.

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Nissan shows off Juke technology

Nissan UK shows off some of the technology found in the Juke crossover.

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