Lincoln backs off 2020 sales target amid Trump trade war with China

Lincoln President Joy Falotico said the brand is backing off the target, established under former CEO Mark Fields in 2014, after the cost to export U.S.-built vehicles to China rose.

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Lincoln backs off 2020 sales target amid Trump trade war with China

Lincoln President Joy Falotico told Automotive News Wednesday that the brand is backing off the target, established under former CEO Mark Fields in 2014, after the cost to export U.S.-built vehicles to China rose.

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BMW's latest marketing stunt comes to L.A.

To promote its American-made X5 crossover, BMW filmed a road trip from the car's birthplace in its Spartanburg, S.C., plant directly to a stage at this week's L.A. auto show.

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VW boosts digital marketing in efficiency drive

VW brand will increase digital marketing spending to 50 percent of its media mix from 25 percent and reduce the number of its global advertising agencies to three from 40.

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VW awards North American creative ad work to WPP

Advertising agency giant WPP has won Volkswagen's creative account in North America, following a seven-month global agency review.

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Toyota pins Corolla hopes on multicultural buyers

The Toyota Corolla, a perennial top seller among light vehicles in the U.S., faces a tougher market as car sales plummet. Toyota believes there are still pockets of opportunity for sales with multicultural groups.

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Jack Hollis, Toyota Division group vice president and general manager and Ed Laukes, group vice president of marketing, are 2018 Automotive News All Stars

2018 Automotive News All Stars Jack Hollis, Toyota Division group vice president and general manager and Ed Laukes, group vice president of marketing, were instrumental in leading a company effort to reposition itself as a mobility company, through...

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Hyundai chief marketing officer Dean Evans is a 2018 Automotive News All Star

2018 Automotive News All Star Dean Evans, chief marketing officer at Hyundai Motor America, led a product blitz this year.

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Can the Grinch save Honda's U.S. sales?

Honda aims to break through traditional holiday advertising, with the Grinch hacking its annual holiday campaign and social media accounts.

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Renault recruits consumer goods veteran as global marketing chief

Renault has appointed former Unilever executive Francois Renard as global marketing director, replacing Thierry Koskas, who will become president of Renault Sport Racing.

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Renault names new global marketing chief

Renault has appointed Francois Renard as Global Marketing Director, replacing Thierry Koskas, who will become president of Renault Sport Racing.

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AutoNews Now: China's Zotye plans U.S. sales, franchises

Chinese automaker Zotye's U.S. sales plan: Budget CUVs, flexible facilities; JCI selling battery unit; Ford 'Baby Bronco' spied; Toyota rewards a hero; Remembering Stan Lee.

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A self-fulfilling prophecy

The economy may be delicate, but there's no reason strong automotive sales won't continue for the next few years.

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Mercedes returns to roster of Super Bowl advertisers

Mercedes-Benz #8212; whose name adorns the Atlanta stadium where Super Bowl LIII will be played #8212; is returning to the game as an advertiser after sitting out the NFL's championship showdown in 2018.

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Nissan earnings fall 21% as U.S. turnaround slows

Nissan said its push to improve profitability in the U.S. is taking more time and money than expected. The automaker's North American profit climbed 13 percent but fell 21 percent globally.

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Nissan earnings fall 21% as U.S. turnaround stalls

Nissan said its push to improve profitability in the U.S. is taking more time and money than expected. The automaker's North American profit climbed 13 percent but fell 21 percent globally.

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Nissan earnings fall 21% as U.S. turnaround stalls

Nissan said its push to improve profitability in the U.S. is taking more time and money than expected. The automaker's North American profit climbed 13 percent but fell 21 percent globally.

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Why would any automaker pass up an auto show?

Consumers consider it entertainment #8212; and are willing to pay for the experience, which is essentially the start of the sales process.

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