TCF Bank, which recently merged with Chemical Bank to form Michigan's largest bank by deposits, bought the 22-year naming rights to the home of the Detroit auto show for $33 million from the Detroit Regional Convention Facility Authority.
The new, more two-dimensional logo will replace one that was introduced in 2000, which featured a three-dimensional surface and was lit from the top left quarter because that look was in vogue at the time.
Subaru of America's latest commercial aims to promote product longevity with its subcompact crossover.
By tracking visits, loyalty and crossover, auto brands can inform better strategies and campaigns that more effectively drive foot traffic into their stores.
The popular FCA-sponsored event in suburban Detroit has become an unofficial kickoff to the annual Woodward Dream Cruise, and racers don't even have to drive Dodges.
McLaren, which sold more cars in the U.S. last year than any other market, is returning to full-time IndyCar competition next season for the first time since 1979. McLaren will handle technical expertise, commercial experience and marketing for team Arrow McLaren Racing in North America's top open-wheel racing circuit.
Subaru of America is emphasizing the community role of its retailers in a new marketing spot.
Despite love being a staple of the company's U.S. marketing since 2008, it was no sure thing initially. In fact, it took some visual efforts to even get the love campaign off the ground.
