The study said "consumers remain skeptical because of their lack of firsthand experience with these technologies and lack of education about how and why these technologies work."
Tesla ranked third from last among luxury brands, followed only by Cadillac and Genesis. Tesla scored a 520, 29 points lower than its score of 549 in 2019.
The Alabama-built Mercedes-Maybach GLS is the most expensive passenger vehicle made in America.
Oscar Mayer briefly sidelined its 300-hp frankfurters in the spring, but their tours resumed after the company decided it needed to give Americans a source of amusement now more than ever.
Instead of seeking trust, automakers should emphasize the collaborative nature of the technology, says Matthew Young, director of research at Thatcham Research, an automotive safety agency based in the United Kingdom that develops repair methods and conducts crash tests.
Judy Wheeler, 58, will oversee U.S. sales and be tasked with shoring up the brand's retail operations.
Honorees -- U.S. residents who have supported their communities during the coronavirus pandemic -- will be announced starting Dec. 2 and receive a 100th Anniversary Special Edition of the Miata convertible.
Show organizers cited the ongoing pandemic as well as a desire to take advantage of an upcoming 100,000-square-foot expansion to the Javits Center.
The Ohio startup has hired Joe Burrow, the Cincinnati Bengals' rookie quarterback, to be the star of its "Work for it" marketing campaign.
With new generations of its NSX, RDX, TLX and MDX models, the luxury brand marks a milestone in the return to its performance roots.
Woody Buick-GMC in Naperville, Ill., is spending $2,500 a month on highly targeted social media and SEO efforts. It's money well spent.
The sudden importance of service marketing in the early days of the pandemic led many dealers to closely examine new strategies.
The automaker's outreach efforts have helped put the pickup on pace to displace the Toyota Camry as No. 1 among Black consumers this year, up from fourth place in 2019, according to IHS Markit data.
The ad blitz will give customers a closer look at the Hummer and allow them to reserve their vehicle, down to the trim level, for $100, said Phil Brook, vice president of GMC Marketing.
In the past decade, Rolls-Royce's ultraluxury portfolio has expanded, global sales have grown and the average age of its customers has dropped.
Honda has continued thriving as a purveyor of cars, even as the segment declined. But the company is preparing to show the market its truck side.
DETROIT — General Motors plans to reveal its long-anticipated Hummer electric pickup during Game 1 of baseball's World Series on Oct. 20.
GM, after a nearly 10-year hiatus for the Hummer name, will start production of the EV under the GMC brand in fall 2021, according to a promotional video.
"We cannot wait to finally reveal the GMC Hummer EV," Phil Brook, vice president of GMC marketing, said in a statement. "We are leaving no stone unturned on reveal day. In terms of audience reach, we anticipate this will be one of the brand's most ambitious stand-alone campaigns ever."
Unlike competitors who splurge millions of dollars on advertising and marketing, Elon Musk and Tesla have largely shunned traditional channels to promote their brand and vehicles.
Media ride and drives have been altered by the COVID-19 pandemic, but they can still happen safely.
The auto industry's traditional product life cycle may be hard to follow if consumers don't start buying EVs.
Ford gave Rodney Smith Jr., who has spent years traveling the U.S. to provide free lawn care for veterans and others who need help, a 2020 Edge during a stop in the Detroit area last week.
Most industry executives believe the customer experience must be digitized, but more progress is needed, writes an Automotive News reader in a letter to the editor.
