Kia is pushing the Telluride during the Super Bowl because the company has increased production in the West Point, Ga., plant, said Russell Wager, Kia America's vice president of marketing.
The execution exemplifies everything marketers should not do when dropping NFTs, according to experts.
Customers can get a discount by switching to a lower-priced Bronco without certain supply-constrained features or to another nameplate in the brand's lineup.
Dodge, Ram, Audi, Mazda, GMC, Volkswagen, Acura and Mercedes-Benz are all in the heat of a "nomad retention challenge" in the U.S., a new report from S&P Global says.
The EV maker's newest retail location is built entirely out of snow harvested from a Finnish ski resort.
CarMax, Carvana and Vroom will not air advertisements during Super Bowl LVII. Carvana made a splash last year with a 30-second spot, while Vroom aired commercials in 2021 and 2022.
The decision signals that the automotive category could be light in this year’s game.
Spokespersons for CarMax, Carvana and Vroom said there are currently no plans to air company advertisements during the game.
The German luxury auto brand begins procurement-mandated review in North America for creative, media, social and CRM.
The first phase of the 273-acre Motorsports Gateway Howell is expected to include a 2.2-mile driving track, clubhouse, rentable garages for members, garage condos for sale and a nature trail.
