Cadillac grabs some of the Oscar spotlight

Cadillac is celebrating its fuller lineup of crossovers and SUVs with a new tag line and ad campaign focusing on the utility vehicles.

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Zotye hires industry vet Thompson

Zotye, the Chinese automaker with plans to launch retail operations in the United States in late 2020, has added two marketing veterans to its leadership team, including industry veteran Jan Thompson.

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Cadillac tweets unrequited valentines

Cadillac wanted to make love, not war, with its luxury rivals on Valentine's Day. The results were mixed.

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Tailoring TV content to service clients eases controversy, creates marketing opportunities

Dealerships exert greater control over TV content in their service lounges to focus on marketing opportunities and curb political arguments among customers.

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Subaru emphasizes safety, capability with Forester ad campaign

Subaru of America has launched its national ad campaign for the redesigned 2019 Forester and much like the vehicle itself, the commercials have a familiar look and feel.

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VW names new lead ad agency for North America

Three months after global advertising giant WPP won Volkswagen's North American business, the carmaker has named Johannes Leonardo the lead agency on the account, even though the shop is not majority-owned by WPP.

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Super Bowl exposure, without the expenditure

How some auto brands basked in the big-game spotlight, without paying for TV time.

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Acura replaces Toyota as title sponsor of Grand Prix of Long Beach

Acura is replacing Toyota as the title sponsor of the long-running Grand Prix of Long Beach street race. The multiyear agreement came together just before the holidays last year.

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Fewer Super Bowl auto ads leaves brands with more room to shine

The reduced number of Super Bowl car ads benefited the five brands that participated this year -- Audi, Hyundai, Kia, Mercedes-Benz and Toyota.

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Super Bowl is light on auto ads

Audi, Hyundai, Kia, Mercedes-Benz and Toyota make up the Super Bowl's auto ad race in a year that's light on metal.

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Super Bowl is light on metal -- and auto ads

Audi, Hyundai, Kia, Mercedes-Benz and Toyota make up the Super Bowl's auto ad race in a year that's light on metal.

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Kia shows its serious side

The brand's Super Bowl ad embraced its Georgia factory town and heralds a change in marketing direction.

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While Super Bowl is light on metal this year, a few brands get in on action

Audi, Hyundai, Kia, Mercedes-Benz and Toyota make up the Super Bowl's auto ad race in a year that's light on metal.

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Toyota makes last-minute Super Bowl ad buy, sponsorship

Toyota boosted its Super Bowl ad buy at the last minute with a 60-second spot, as well as a sponsorship of CBS's halftime report.

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Audi's electrified Super Bowl ad

Audi's electrified commercial for Sunday's Super Bowl is a little nuts. OK, nut -- a cashew, to be specific.

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FCA to sit out Super Bowl for first time since 2009

Fiat Chrysler Automobiles will sit out its first Super Bowl since 2009, leaving the game without a high-profile advertiser known for big-budgeted, celebrity-filled spots.

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Audi's electrified Super Bowl ad a little nutty

Audi's electrified commercial for Sunday's Super Bowl is a little nuts. OK, nut -- a cashew, to be specific.

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