Buick to launch Avenir as high-end subbrand

Buick is creating a subbrand called Avenir to take advantage of consumers' growing appetite for high-end touches. Avenir will be Buick's equivalent of Denali at the GMC brand.

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AutoNews Now: 'Highest expression' of Buick

Buick finds 'signature' in Avenir; Tesla execs on 'empty gesture' from Mich., discount ban; Report: Takata suitors offering $1-2 billion; No Jeep recall; Nissan tips hat to Texas.

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Nissan plans Rogue limited edition for Star Wars promotion

Nissan said today it will design a 2017 Nissan Rogue: Rogue One Star Wars Limited Edition to go along with the latest Star Wars movie, Rogue One: A Star Wars Story, which arrives in theaters Dec. 16.

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Buick to launch Avenir as high-end sub-brand

Buick is creating a sub-brand called Avenir to take advantage of consumers' growing appetite for high-end touches. Avenir will be Buick's equivalent of Denali at the GMC brand.

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FTC charges Sage Auto Group with deceptive, unfair sales and financing

The Federal Trade Commission today charged Sage Auto Group with using deceptive and unfair sales and financing tactics, including so-called 'yo-yo' financing.

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AutoNews Now: Paris pizzazz ... and Texas truck stars

Paris pizzazz, Texas truck stars: Lexus, Infiniti debuts; Micra revolution; Kia keeps Telluride hopes alive, Ram reveals pickups; GM, Ford engine feats; Ford's new mobility boss.

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AutoNews Now: EVs all the buzz at Paris show

Mercedes, VW, Opel electrify in Paris; Land Rover's new Discovery; Ford flying-roof risk; Long-haul Ubers?; Honda reports fatal Takata inflator rupture; Musk's Mars mission.

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Audi's R8 in Death Valley stays strong

The luxury carmaker's collaboration with Airbnb continues to get views.

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Golf icon Arnold Palmer also was an auto industry player

Golf legend Arnold Palmer took many of his business endeavors into the automotive industry, endorsing his beloved Cadillac and longtime partner Hertz as well as owning six General Motors and Ford dealerships in five states.

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AutoNews Now: Turning the corner at Volvo

Turning the corner at Volvo; VW offers financial reassurance amid report; Audi, BMW, Daimler tech alliance; Self-driving startup seeks funds; Jeep, Audi ads take political twist.

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AutoNews Now: Turning the corner at Volvo

Turning the corner at Volvo; VW offers financial reassurance amid report; Audi, BMW, Daimler tech alliance; Self-driving startup seeks funds; Jeep, Audi ads take political twist.

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Jeep uses Cat Stevens song in unifying debate ad

Just about the time Republicans and Democrats will likely be yelling over who won Monday's presidential debate, Jeep will run an ad that, perhaps impossibly, seeks to unite the country.

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AutoNews Now: Ford dealer's $2 million nightmare

Ford dealer's $2 million nightmare; Audi exec out; Renault-Nissan Microsoft deal; Jeep Compass, Subaru 7-seater spied; Focus EV to go further, faster; Arnold Palmer's car ties.

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Audi seizes on Clinton-Trump debate with new ad

Hillary Clinton and Donald Trump won't be the only man and woman dueling on TV on Monday night.

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Nissan makes the most of Miami show

Nissan felt the Miami International Auto Show was an ideal spot to reveal the Rogue because it's a prime market to reach Hispanic buyers.

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VW marketing chief sees opening with immigrants

Volkswagen figures Hispanics migrating to the U.S. likely are familiar with the brand when they arrive.

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AutoNews Now: A way out for Cadillac, dealers

A way out for Cadillac, and its smallest dealers; Audi chief in the clear?; Subaru global recall; More self-driving taxis; High-tech mail trucks ... and deliveries by drone.

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Nissan returns to Japan's most exclusive address

Nissan's flagship showroom has returned to Japan's most exclusive, priciest address -- Tokyo's glitzy Ginza district, flush with department stores and geisha clubs.

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Toyota's Japan ad agency Dentsu to repay advertising overcharges

Ad agency Dentsu will pay an estimated 230 million yen ($2.3 million) back to customers, including Toyota, that it overcharged for Internet advertisements in a case likely to stoke concern that digital media transactions have lacked transparency.

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AutoNews Now: Bolt offers chance to redeem EV1 missteps

Chevy Bolt offers chance to redeem EV1 missteps; Unifor's next target: FCA; In D.C., debating the costs, benefits of MPG boost; Tesla sues Mich.; Vacuum cleaners, fans and EVs?

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Toyota says ad agency Dentsu disclosed 'irregularities' around transactions in Japan

Toyota says its longtime advertising partner, Japanese agency giant Dentsu, has informed it of "irregularities" related to some digital media business transactions.

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AutoNews Now: Unifor weighs next Detroit 3 target

Unifor weighs next Detroit 3 target; McLaren denies Apple investment talks; Private data no more?; Mazda, Bentley, Lambo skipping Paris show; Tesla model not 'insane' enough?

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Millennials want cars -- and low payments

Industry experts have confirmed multiple times that millennials are major players in the auto finance market, debunking the notion that they don't buy cars.

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First Shift: In Germany, 1,400 VW lawsuits

VW investor lawsuits pour in; Report: Flex-N-Gate, Autoliv among Takata bidders; Tesla Model S hacked; Unifor's message for Ford, FCA; BMW's 'Escape'; $2.1 billion wasted at pump?

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Audi takes the R8 to Death Valley

The luxury carmaker teamed with Airbnb to offer a vacation stay in the desert #8211; and it includes an R8.

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BMW reprises its role as filmmaker

BMW will produce a short film to mark the 15th anniversary of its original series. The new film will debut on bmwfilms.com at 6 p.m. Eastern time on Oct. 23. The 10-minute film is called 'The Escape,' and features Hollywood stars.

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AutoNews Now: Hyundai waging battle on 3 fronts

Hyundai strategy: Wage battle on 3 fronts; Obama weighs in on self-driving cars and safety; Ford tries a big-truck response to Trump.

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Toyota replaces Nissan as auto sponsor of 'The Voice'

Toyota has signed on to be the exclusive auto sponsor of NBC's "The Voice" for the next two seasons. The automaker replaces Nissan, who was the official auto partner for four seasons of the reality singing competition.

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AutoNews Now: Ram 1500 staying steel

Ram 1500 staying steel; Ford goal: Turn mobility into margins; Uber Detroit plan; VW repair lag in Europe; Lawsuits could delay SolarCity deal, Tesla says.

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Avoid these Facebook marketing mistakes

Marketing consultant Kathi Kruse says the opportunities to market dealerships and vehicles through Facebook are huge, but warns dealers to avoid these common mistakes.

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AUDI: Events drive brand's quest for 'prestige'

Audi remains hungry. For all its gains, its U.S. sales are still running behind luxury's big three: BMW, Mercedes and Lexus.

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Dealer mixes digital tools, personal ties

At Friendly Chevrolet in Fridley, Minn., Internet Sales Manager Margie Martin has used data-driven tools to enhance, not replace, her community-oriented marketing approach.

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Hyundai ads aim for the high road

Hyundai is showing that automakers don't have to bash rivals in order to make their own products look better.

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What EchoPark learned from Apple

As Sonic Automotive expands its used-vehicle-only EchoPark stores across the U.S., its grass-roots marketing targets future customers when they're young.

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Cars.com adds VIN scanning to app

Cars.com is making shopping more interactive for consumers perusing dealership lots.

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Devout dealer puts his faith in marketing

Mark Benson believes marketing should be edgy to be effective. And in his search for an edge, he has found religion.

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Does religion have a place in advertising?

Communications experts discuss the role of religion and faith in advertising and marketing.

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Genesis: The birth of a brand

The last time a major automaker launched a luxury brand in the U.S. was more than 25 years ago. Now, it's Genesis' turn.

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LINCOLN: Breathing new life into the brand

With the 2017 Continental slated to launch this fall, there's an opportunity for Lincoln's ad agency, Hudson Rouge, to take a bigger leap in transforming the brand's image.

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AutoNews Now: A grim anniversary for VW

A grim anniversary at VW; Report: U.S. launches criminal probe into Bosch; Volvo's V90 Cross Country, Volkswagen's EV tease; Helping drivers charge their way down the coasts.

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