Nissan needs to fix image problem

The company's boring image is one of its big problems, writes an Automotive News reader in a letter to the editor.

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At it again: Bill Murray's idea births another Jeep spot

The "Groundhog Day" actor suggested a shrewd bit of editing to turn footage from a Super Bowl ad into a commercial urging people to stay home during the pandemic.

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Ford loses marketing execs to Google, Facebook

Amy Marentic, product line director for the Bronco and Mustang, will join Google. Crystal Worthem, head of global brand experiences, is taking a position at Facebook.

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CDK completes sale of digital marketing business to Ansira

CDK Global's former digital marketing business has been renamed Sincro, and all former CDK digital marketing customers have been transferred to Ansira.

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Super Bowl star Hyundai Sonata recalled for ?Smaht Pahk' glitch

The recalled vehicles have a programming error in the parking assist controller software causing cars to move, increasing the risk of crash and injury to bystanders. 

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JLR marketing VP McCullough exits

North American CEO Joe Eberhardt will assume her duties. McCullough took over as vice president of marketing in September 2014 after working as brand vice president of Land Rover during some of its highest growth years.

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Need a road trip about now?

Audi Australia has produced a four hour video that takes viewers through the country's Central Tablelands.

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Kim McCullough, Jaguar Land Rover's VP of marketing, steps down

For now, Joe Eberhardt, JLR's North American CEO, will assume McCullough's duties.

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Jeep urges public to stay off the road in new campaign

The video is part of a larger social media campaign by Fiat Chrysler Automobiles that will tout responsible behavior to stop the spread of the coronavirus and honor essential workers.

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IndyCar's Detroit Grand Prix canceled

The race will happen again June 4-6 next year, according to a Monday news release.  Ticketholders will be contacted soon.

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Detroit Grand Prix on Belle Isle canceled this year due to coronavirus outbreak

The race will happen again June 4-6 next year, according to a Monday news release.  Ticketholders will be contacted soon.

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Jeep enters uncharted territory

Social media is being used to encourage drivers to do the opposite of its usual call to hit the road -- and stay put.

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Latest target in quest for service technicians: seventh-graders

Nine automakers are joining forces in a new effort to solve one of the most vexing challenges facing dealerships.

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Technician recruiters target seventh-graders

In an effort to recruit future service technicians, a new web campaign called Project Shift is targeting middle-schoolers.

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Rod Campbell, promoter of Ford racing, dies at 88

Campbell and Co. was created nearly four decades ago to handle PR for Ford's racing unit and is still operating today.

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