Tesla vehicles are driven about 10,000 miles per year on average vs. 6,700 miles for non-Tesla EVs. Tesla usage is closer to combustion vehicles at about 12,700 miles annually.
The automaker began working with a Hispanic advertising agency in 1987 and has been No. 1 among buyers from the fast-growing ethnic group for 19 straight years.
"It is evolving in a new direction," Stellantis design chief Ralph Gilles told MotorTrend magazine.
Lee is one of three senior hires announced by MBUSA at the company's annual dealer meeting on Thursday.
Some insight on Charity Dunning, CMO of Fixed Ops Marketing.
Musk has for years resisted the idea of advertising Tesla cars, tweeting in 2019 that he "hates advertising" and "We use that money to make the product great."
The 2024 Ranger Raptor, which expands Ford's line of high-performance off-roaders into the midsize pickup segment, costs 67 percent more than the truck's base model but shares most of the same parts.
GM Envolve will give business customers a dedicated sales account executive who can reach across divisions, whether they're buying vehicles or need help with energy management.
Each “Joyride” video relates the unique origin story of how an owner “met” their car.
Gates Automotive Group in South Bend, Ind., combines social media engagement, collaboration with local athletes and business leaders, and in-person giveaways and meet-and-greet events.
Hyundai's “Choose Yours” campaign features actors—and real-life couple—Alonzo B. Slater and Mea Wilkerson taking part in the “pick a card” TikTok trend.
Lucid is touring 42 U.S. cities this year to bring its electric Air sedan to mid-sized to large markets where luxury shoppers might know little about the car.
A veteran retail industry marketing executive will become the dealership giant's new CMO. Marc Cannon will pivot to AutoNation's philanthropic efforts and then retire by the end of 2023.
