Honda names new Acura advertising exec, U.S. PR head

Sage Marie will become assistant vice president of Acura advertising. Moving into Marie's role at American Honda will be Matt Sloustcher.

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Brand logos reinforce distancing

In short videos posted on social media and their websites, the German brands urge people to follow the prevailing advice from medical experts to avoid spreading the virus.

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COVID-19 is ruining the timing for eagerly awaited new models

With factories furloughed and showrooms shuttered, automakers are having to rethink go-to-market strategies for several key models.

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No Ram pickup for Iditarod winner this year

An Alaska dealership dropped its longtime sponsorship of the dog sled race after the animal welfare group PETA bombarded FCA with emails, TV commercials and protests.

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Automotive marketing shifts amid uncertainty

Without the important marketing avenues that major sporting events provide, auto brands will have to regroup at a moment when buying a vehicle will take a back seat for consumers dealing with layoffs and economic uncertainty.

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Akio's advice: Don't worry, be happy

Everyone just needs to stay calm, work together and be positive, the chairman of the Japan Automobile Manufacturers Association urged.

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Some dealers opt out of factory ad dollars

As retailers try to grab consumer attention in the digital age by tailoring campaigns for their markets, they are increasingly experimenting with vendors that don't have preferred status with the automaker.

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Toyota is facing an Olympic-size nail-biter

The Japanese automaker has committed nearly $1 billion over the past five years to make a technology splash at the 2020 Tokyo Summer Olympics. Now many are suggesting the games might have to be canceled.

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Toyota bags sales spots, pushes optimistic 'better days' message

Toyota pulled down its normal March sales marketing campaign in favor of a new national commercial aimed at reinforcing Toyota's commitment to its employees, dealers and customers during the coronavirus crisis.

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Ford pulls national vehicle ads, replacing them with a crisis-response campaign

The spots were rapidly produced starting late last week as Ford execs realized their normal marketing plans would no longer cut it as the coronavirus pandemic overtakes nearly every facet of American life.

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This criticism of U.S. Soccer is brought to you by VW

Volkswagen, the presenting sponsor of the team, blasted the organization for arguing that female players should be paid less than men.

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Ford gives Kentucky Derby more horsepower than usual

The automaker, whose stable of vehicles includes the Mustang and soon the Bronco, has signed a five-year sponsorship deal with Churchill Downs.

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Mazda marketing chief Dino Bernacchi resigns

Brad Audet, the leader of the brand's ad agency Garage Team Mazda, will temporarily head the marketing team.

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Mitsubishi offers dealers choice of new digital tools

The Japanese brand is making its easier to access modern ad tools in local markets and bring a more-for-less approach to chasing after customers online.

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Names are baq for electriq Cadillaqs

Lyriq and Celestiq are the brand's first two actual names for production vehicles since the Escalade SUV debuted in 1998.

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A fingerprint that's supposed to be on the hood

For about $8,400, Porsche's personalization division will print a giant copy of the owner's fingerprint on the hood of a 911.

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Michigan tries new tack to lure auto industry

The state plans to step up its recruitment of automotive mobility firms for investment. But instead of pursuing it through its economic development organization, the effort will come from Michigan's labor and work force department.

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BMW changes logo for the digital age

The automaker follows other brands, such as Volkswagen, that have gone to a flatter look for digital media reasons. 

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Frankfurt auto show will move to Munich

Munich beat out competition from Berlin and Hamburg by convincing the German automakers association that its city center and nearby locations could be used to host mobility-focused events.

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Genesis names former Toyota, Scion manager Jeri Yoshizu new marketing chief

She will be in charge of overseeing all of the luxury brand's marketing and communications in the U.S.

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Dealership seeks couch potato to watch Fast & Furious flicks

Yonkers Honda wants someone to watch the first nine films during the week before the 10th one comes out in May, while chronicling the, um, action on social media.

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Ford plans new credit card to increase loyalty

Customers can earn points on every purchase with the new card that can then be redeemed in Ford showrooms or service centers.

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Toy Cybertruck also has a waitlist

Mattel has created two radio-controlled toy versions of the Tesla Cybertruck. One version, which costs $400 and comes with a cracked-window sticker, is already sold out.

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Detroit's newest automotive CEO comes from ?SNL'

NBC has ordered up a TV comedy pilot ripped from the headlines of Automotive News.

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