Thursday 28 May 2020

Geneva show under threat amid bailout dispute

Automakers' worries over the continuing fallout from the pandemic and a loan dispute between event organizers and authorities could jeopardize the auto show next year.



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Monday 25 May 2020

Post-quarantine Texas Jeep party turns chaotic

The "Go Topless Jeep Weekend" ended with two men being shot, nearly 200 arrests and viral video of carefree partying during a pandemic.



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VW in need of marketing chief -- again

Volkswagen of America parted ways with Saad Chehab after just nine months. His successor will be the sixth marketing chief in a decade.



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VW yanks ?tasteless' Golf ad

The automaker first told critics it misunderstood the Instagram video but later apologized and promised to take action against those responsible for it.



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Friday 22 May 2020

2020 New York auto show canceled amid crisis conditions

The show, which was initially set for early April and is typically used to unveil many new vehicles, was previously postponed until August.



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Wednesday 20 May 2020

VW pulls Instagram post criticized for racial overtones

The automaker apologized after social media users criticized the video clip for using potentially discriminating motifs.



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Wednesday 13 May 2020

Ford launches ad campaign celebrating workers, importance to economy

The spots launch days ahead of Ford's planned Monday restart of North American production.



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Monday 11 May 2020

FCA taps musical acts to reach isolated consumers

The automaker partnered with Interscope Records to deliver #MusicMonday events letting viewers enjoy live shows and interact with performers, as well as a series of "Ram Jam" sessions.



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Subaru ad fights hunger

Subaru of America has turned a donation to Feeding America into the focal point of its latest TV commercial.



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Saturday 9 May 2020

When will consumers have appetite for regular car ads again?

Auto brands and dealerships have to figure out when they can start to get back to more traditional commercials as consumers deal with the financial fallout of the crisis.



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Wednesday 6 May 2020

BMW ending European delivery for N.A. customers

The automaker cited a lack of interest and growing demand for U.S.-made crossovers.

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Monday 4 May 2020

Subaru gets an exclusive with NBC streaming

Subaru of America has tapped into a fresh advertising medium to stay on consumers' minds: NBCUniversal's new streaming service.



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Friday 1 May 2020

Jaguar Land Rover puts 40% of U.S. staff on paid leave, suspends co-op advertising

About 150 employees will be on leave for a month, and co-op advertising is on hold for 90 days, as the automaker deals with a slowdown in business because of the coronavirus pandemic.



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