The Cherokee Nation wants Jeep to stop using its name on two high-volume vehicles, and though the brand hasn't agreed to do that, the two sides expect to continue talking about the issue.
The vehicle, on sale this spring, will start at $53,595 including shipping. Ford has used the trim, named after the famed Texas ranch, for 20 years since it launched on the 2001 F-150.
The head of the Cherokee Nation said the tribal government doesn't think slapping its name on the side of a vehicle is the best way to honor them. The tribe and the automaker will engage in a dialogue.
The subcompact crossover has more heavy lifting to do after carrying the brand in 2020 as a new model. For 2021, the turbo version is aimed at premium German rivals.
Geoffrey Smith previously worked at Nikkei's New York office, editing stories for the Japanese newspaper group's English-language website and magazine, and as a reporter for Bloomberg News.
Ford collaborated with the maker of the popular Rocket League video game to create a digital, rocket-boosted version of its top-selling pickup.
Mitsubishi says the global presentation of the 2022 Outlander will be the first new vehicle revealed via streaming on the Amazon Live ad platform.
The head of the Mitsubishi National Advisory Board says the crossover, which will be the brand's first vehicle on a platform shared with Nissan and Renault, has a "next level" design.
The Norwegian prime minister responded to GM's Super Bowl ad highlighting the country's rapid adoption of electric vehicles.
Marketing investments have helped the brand gain market share and spend even more to raise awareness about new products, the dealer council chairman says.
For its first Super Bowl ad since 2012, the brand doesn't play up that the Lyriq is an EV, instead focusing on the Super Cruise driver-assist technology the crossover offers.
The brand is finally delivering new generations of its core vehicles as part of a revival around the Precision Crafted Performance motto.
The commercial, tied to the brand's second multimillion-dollar donation to nonprofit Feeding America during the COVID-19 pandemic, is the freshest example of its marketing message built around the theme of love.
For its first Super Bowl ad since 2012, Cadillac plays off the movie Edward Scissorhands to promote the upcoming Lyriq EV and its hands-free driving technology.
With the audience social distancing due to the pandemic, the dynamics of how the game is viewed could change this year.
Olivier Francois' inclusion of Springsteen marks the latest in a string of big-ticket celebrity appearances that have made Super Bowl ads for Fiat Chrysler Automobiles — and now Stellantis — sizzle during the Frenchman's tenure.
General Motors is running a corporate EV spot in addition to a Cadillac ad. Jeep, which is expected to feature singer Bruce Springsteen in its spot, and Toyota are also running ads, along with emerging used-car shopping site Vroom.
Ferrell begins GM's Super Bowl ad in shock that Norway "sells way more electric cars per capita than the U.S." That part isn't a joke.
The automaker will highlight its campaign encouraging mask-wearing with regional commercials in California, Texas, Florida, Missouri and Michigan.
The brand, long known for being focused on safety, is promising to give away 25 new vehicles if a safety is scored during the game.
