Organizers of IAA Mobility 2023 said Wednesday they've reached an agreement with venture capital firm Assembly Ventures to oversee a portion of the show's conference programming this fall in Munich.
The Polestar 3 marketing campaign will involve online, television, and outdoor advertising to raise awareness of the new model and the upstart brand.
Ford has tapped actress Sydney Sweeney, stunt driver Dee Bryant and surfer Kai Lenny to revitalize its 'Built Ford Proud' campaign, which had been dormant for three years.
Audi's full-electric cars and light trucks will adopt even model badges, while internal-combustion models will have odd numbers, CEO Markus Duesmann said.
Dodge designers used the Alfa Romeo Tonale as a foundation and gave it an aggressive spin with inspiration from the sporty Challenger, Charger and Durango.
Wahl, 60, became GM's global marketing chief in 2019. She has "elected to retire," GM said.
The rise of the mainstream electric vehicle is an opportunity for the industry to take a fresh look at how it's connecting with its audiences in a way that resonates with what consumers want now.
BMW was ranked fourth overall, and it was the highest of any auto brand in the AdAge-Harris Poll study.
Peyman Kargar's No. 2, Olga Filippova, will take over as acting head of Infiniti, parent company Nissan said. The company also named a new U.S. chief marketing officer.
Shyft Group and several start-ups are using the NTEA Work Truck Show in Indianapolis to debut new electric commercial trucks.
