Mercedes pulls ad after backlash over model’s eyes

German luxury brand is the latest target of nationalism in China that has in the past dealt a blow to major consumer goods producers.

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Ferrari signs deal with tech firm Velas to create digital products for fans

Velas, a provider of digital products and services, will become a partner of Ferrari's Formula 1 racing team.

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Chevrolet's holiday ad pulls at your heartstrings; YouTube version generates 4.8M views

The story of love, loss and giving will run in shorter variants on social platforms and broadcast television for the rest of the season. The YouTube video attracted 4.8 million views as of Thursday.

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Porsche adds more driving thrill to its HQ in Georgia

Porsche will nearly double the size of the driver development circuit at its Atlanta Experience Center with the addition of a second track.

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Canada's auto shows halted amid COVID concerns

As the industry's 2022 events draw near on the calendar, Canadian groups have canceled auto shows out of new concerns over COVID.

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Texas dealership helps track down vehicles

Street Volkswagen, of Amarillo, Texas, created a program called Car Catcher to help locate a specific vehicle for a customer — even if it's out of state and off brand.

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Ford to launch subscription-based field service tool for small businesses

The tool, called Viizr and built on Salesforce software, is meant to help small businesses improve efficiency and drive recurring revenue for Ford.

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Nissan returns to the Super Bowl for the first time since 2015

Brie Larson will star in the spot, called ‘Thrill Ride.’

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Tesla fans will apparently buy anything Elon Musk sells

The company's $50 Cyberwhistle sold out within hours last week.

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Amazon boxes come with virtual Volkswagen Taos ride

A new campaign uses a QR code printed on the side of more than 1 million Amazon boxes to direct consumers to a website to experience the VW Taos compact crossover.

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VW uses Amazon boxes, free music to promote Taos

Volkswagen of America has launched a campaign that will print QR codes on over 1 million Amazon boxes to market the compact crossover, offering three months of free premium music streaming as a reward for participating.

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With new mobile app, customers get perks, Stellantis gets intel

The automaker believes a deeper understanding about the people who buy its products could prove useful as it develops business models that go beyond selling vehicles.

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Florida Gov. Ron DeSantis pulls dealership into political fray

The head of the dealership group that owns Brandon Honda says he made "zero connection" between the store's name and the "Let's go Brandon" chants that have broken out at recent Republican events.

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Mazda's new Alabama plant sends a message to U.S. consumers

The Huntsville factory, shared with Toyota, is a key part of the brand's made-in-America push.

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2 Super Bowls of emails to redefine a brand

A muscle-car giveaway harvests consumers' addresses, which Dodge can use to build confidence in its electric future.

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Barbie toys with auto show circuit

Mattel will be selling a toy version of the Fiat 500e at Walmart for $30.

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Genesis, despite sales growth, needs brand awareness push, COO Claudia Marquez says

Sometimes Genesis still seems like the industry's "best kept secret," Marquez said, and that needs to change.

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SAE ad campaign targets new, younger members

The organization makes a pitch to people who don't associate SAE with electrification and zero-emission technology.

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GM says it can retrofit heated seats in mid-2022

Because the features can be added later, affected vehicles will be discounted by $50, instead of up to $500 as GM originally said.

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Porsche brings swan car art to life

The luxury brand is celebrating 20 years in China by taking its swan car, with an inflatable head and wings, on a tour of art galleries and museums.

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Dodge ‘chief donut maker' gets a Hellcat, wad of dough

The brand is seeking an enthusiast to serve as an ambassador. The job comes with a Hellcat, $150,000 salary, a wardrobe and the title "chief donut maker."

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Subaru store steps up for Ralphie the Shih Tzu

Gold Rush Subaru donated $10,000 to help pay for medical care for a 5-year-old girl's support dog.

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Automated parking key to developing AV trust, suppliers say

Can automated valet parking become a major tool in helping build a wary public's trust in self-driving tech?

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Infiniti merges marketing, PR and social media roles as it prepares for a 'new era' in car buying

Longtime comms exec Wendy Orthman is elevated into the new job at the Nissan luxury brand.

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Highlights of 'Daily Drive,' Automotive News' weekday podcast, October 25-28

Here are highlights of "Daily Drive", Automotive News' weekday podcast, October 25-28, hosted by Steve Schmith and Jamie Butters.

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Galpin Motors goes nationwide in Subway ad

The president of Galpin Motors, a fixture of local TV ads in Los Angeles, has gained exposure across the country as part of a campaign for Subway.

 

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Toyota bZ4X sends a pointed message about battery safety, reliability

While GM and Hyundai reel from EV recalls, the Japanese automaker is pitching the safety and reliability of its own batteries as it joins the global EV battle with the bZ4X crossover.

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Chevrolet reaches out to LGBTQ community

The GM brand has set its sights on amplifying key issues and voices in the LGBTQ community in an ongoing effort called "Authentic Voices of Pride."

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How Kia and CarMax tap NBA, stars like Steph Curry to spark brand awareness

The auto brands have been expanding their sponsorship of pro basketball, which doesn't get as many viewers as football but generates high levels of consumer engagement.

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Tesla-Hertz blockbuster deal paves way to take EVs mainstream

Not only does Tesla get a huge order at a premium price, it gets a way for the electric-curious masses to test-drive its Model 3.

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'Okay Hyundai’ — how the automaker is leveraging a catchphrase to win Black buyers

See the first ads from Hyundai’s first-ever African American agency.

 

 

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Comedian's dare steers business dealer's way

A small-town Minnesota dealership known for its wacky commercials got an assist on its latest TV ad from the writers of HBO's "Last Week Tonight With John Oliver."

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Minn. Ford dealer airs ad written by HBO's ‘Last Week Tonight'

The commercial is airing in Minnesota this week and was uploaded to the show's YouTube channel as a "web exclusive" video. It had racked up nearly 3 million views as of Thursday morning.

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Stellantis hires Black-owned agency to bolster multicultural marketing

Detroit-based Ignition Media Group will consult the automaker on North American brands Ram, Jeep, Dodge, Chrysler, Alfa Romeo and Fiat. 

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Penske, Hendrick tops in online reputation study

Nissan and Infiniti outranked other auto brands, according to the study by Reputation, which helps companies manage online reviews and customer feedback.

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Jeep boss: I pity the Ford

The rivals are battling it out over the supremacy of their off-road vehicles, with Jeep brand leader Jim Morrison taking a few pot shots recently Ford.

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Ford works to construct Maverick base with DIY appeal

Ford thinks its highly customizable small pickup can win over younger, budget-conscious buyers and foster loyalty among owners.

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Geneva show further postponed until 2023

Organizers said the show will come back "stronger than ever in 2023" after the event planned for next February was postponed because of coronavirus-related issues.

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GM hires first-ever digital chief

Edward Kummer, a digital and marketing leader, who has had posts at Nordstrom, Oakley and Walt Disney Co., joins the automaker this month.

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Geneva show will keep cars as main focus

The Geneva show will return in 2022 after a two-year absence. It will keep the automobile as its focus, Sandro Mesquita, CEO told Automotive News Europe.

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‘New' Aston Martin DB5s drive like originals, thanks to ZF

The 25 Goldfinger DB5 continuation cars being hand-built by craftsmen don't just look like the originals used in the 1965 movie, they drive exactly the same.

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EV marketing needs a reality check

Electric vehicles still have disadvantages compared with their internal combustion counterparts, but could be successfully pitched as ideal second vehicles in family fleets.

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Ford, GM aim to settle trademark fight over hands-free driving

The tit-for-tat legal skirmish began in July when GM sued Ford for violating its trademarked driver-assist technology.

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GMC pledges multi-year financial commitment to Marcus Graham Project

The GM brand will support the DE&I nonprofit's boot camp program for at least the next three years.

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Why most auto shows have 4 walls, a roof

Bad weather hampers Motor Bella, a reminder of why auto shows have traditionally been held indoors.

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Automakers, suppliers revved up as Motor Bella kicks off; rain, floods cancel Wednesday events

Around 80 companies and sponsors set up tents and activations to exhibit products and meet with clients and potential customers. Heavy rain and flooding canceled Wednesday's schedule near Detroit.

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Automakers, suppliers revved up as Motor Bella kicks off

Around 80 companies and sponsors set up tents and activations to exhibit products and meet with clients and potential customers.

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Combating ‘digital fatigue' at the dealership

As the volume of marketing emails increases, it's important for dealerships to send relevant messages that consumers won't ignore.

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Fake Bronco pitchman rides again

The film, John Bronco Rides Again, gives plenty of screen time to the the SUV as well as a number of vintage ones.

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Autos alfresco: Motor Bella comes to suburban Detroit

Think of it — and its amusement park overtones — as a pilot for the auto show of the future.

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Hyundai using Roblox to reach the next generation of buyers

Hyundai's customer-experience engineers are developing virtual worlds on Roblox to reach customers of the future.

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As 3rd-party tags vanish, dealership data gains importance to marketing

Auto marketers have long used browsing information to personalize ads presented to consumers. The source of that data is being phased out.

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iRide becomes a lab for tinkering with digital retail formula

Customers at Reed Automotive Group's iRide used-only store in Sanford, Fla., can work a digital car deal online or in the showroom.

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‘Circular' BMW mostly recyclable

The i Vision Circular concept is a sustainable car made almost entirely from recycled materials.

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Tell CarGurus Jay Leno sent you

The Internet automotive retailing platform is sponsoring a revival of a Groucho Marx game show, to be hosted by the car-crazy former host of "The Tonight Show."

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Avoid ‘running blind' in dealership marketing

A retailer's own data is going to become even more important for targeting consumers with personalized ads based on their shopping behavior.

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Maybe he's more of a Honda guy?

More than a dozen Subarus — and only Subarus — parked on the streets of a historic neighborhood had their tires cut during the night.

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These boots are made for haulin'

Ram has partnered with clothing company Wolverine to create a line of work boots with designs inspired by its pickups.

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Not so fast on self-driving cars, Toyota boss cautions after Paralympian hit

Akio Toyoda is speaking out against the industry's rush to push technological boundaries: "I don't think it's at all realistic yet that self-driving cars can travel normally on ordinary roads."

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Audi's CEO sees volume doubling by 2030 in EV-dominated future

Markus Duesmann said growing Volkswagen Group synergies mean "a sustainable return of 11 percent is definitely realistic for us in the long term."

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Competing with Carvana, CarMax and... Cardoom?

Carter Myers Automotive in Virginia launched an ad campaign highlighting its brand experience against that of online used-vehicle retailers Carvana and Vroom.

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Now that's a really long week

After being canceled last year, the 2021 Team Honda Week of Service is lasting the entire summer.

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Jeep stores roll out the red carpet to pitch the Wagoneer

Dealerships' product icebreakers are occurring alongside Jeep's broader efforts to elevate the customer experience for the new Wagoneer and Grand Wagoneer SUVs.

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Need a ride? How about a giant hot dog instead?

Lyft surprised some customers in four cities last week by picking them up in an Oscar Mayer Wienermobile.

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Cadillac builds up an appetite for Lyriq

The luxury brand asked two Michelin-star chefs in Los Angeles to create recipes inspired by the upcoming vehicle.

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Buick-GMC marketing chief Phil Brook retires

Molly Peck, Buick sales and marketing executive director of SAIC-GM in China, will replace Brook Sept. 1.

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Maine dealerships brew up an idea for a new craft beer

A Scotch ale called Hight's Tin Can Sailor is being produced by a craft brewery in Maine to honor the dealership group's 110th anniversary.

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Cruise film stars self-driving car to build trust

The car, one of 200 used for testing by the GM unit, stars in a short film meant to earn consumers' trust and educate them about the technology.

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Film's star is self-driving car by Cruise to build trust

The car, one of 200 used for testing by the GM unit, stars in a short film meant to earn consumers' trust and educate them about the technology.

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Dodge aims to entice enthusiasts with EV performance

The performance brand soon will lay out its plan for electrification as it prepares to launch a plug-in hybrid model in 2022 and a battery-electric muscle car in 2024.

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Baseball, hot dogs, apple pie and Chevrolet — all at once

Chevy is bringing back its famous advertising line in the form of a Guy Fieri dish.

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