Lincoln is putting Matthew McConaughey back in the driver's seat -- this time in the redesigned 2018 Navigator for a new marketing campaign.
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Thursday 28 December 2017
Wednesday 27 December 2017
First Shift: Most memorable ads of 2017
Most memorable ads of 2017: Kia takes Melissa McCarthy on 'Hero's Journey'; Tears, troops and Hyundai; Escape challenges CR-V; Antarctic adventure; Baby hamster on board.
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Monday 25 December 2017
AutoNation supports cancer research
AutoNation Inc. and the Orlando Sports Foundation presented a $3.3 million check to the Breast Cancer Research Foundation at the AutoNation Cure Bowl on Dec. 16.
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Friday 22 December 2017
AutoNews Now: Unifor chief: 'NAFTA is going to blow up'
Unifor chief: 'NAFTA is going to blow up'; Ford CEO to harassers: 'We don't want you here'; U.S. sales expected to fall short; Where to find a Chinese prototype and a '72 El Camino.
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The cloudy demographic future for collectible cars
Do the next generations really want to inherit all those collectible cars from their baby boomer parents? Auction prices offer a hint.
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Thursday 21 December 2017
AutoNews Now: Ford's anti-harassment message
Ford's anti-harassment message; 'Zero tolerance' at UAW; Data breach at Nissan Canada Finance; Tax reform to help sales?; Daimler invests in Uber rival; Infiniti teases concept.
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Wednesday 20 December 2017
AutoNews Now: Harassment continues at Ford's Chicago plants, report says
Harassment continues at Ford’s Chicago plants, report says; GM’s Oshawa plant won’t build ‘19 Silverado, Sierra; This Dodge Demon is an angel; Elon Musk’s Twitter, telephone drama.
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Kia's 'Gift' takes top viral video spot
Kia's Christmas tear-jerker, "The Gift," featuring a cute, ignored and seemingly sad dog, debuts in the No. 1 spot on our list of top viral videos this week.
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Tuesday 19 December 2017
AutoNews Now: New face of Jeep Cherokee
Jeep Cherokee's new face; Previewing Honda Insight, Lexus LF-1 Limitless; Feds OK Audi diesel fix; Tesla, GM to run low on EV credits in '18?; Magna reorganizing.
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Private equity firm purchases 10% stake in Cars.com
An activist investor has purchased a 9.9 percent stake in Cars.com under the notion that the auto sales website is undervalued with potential to increase profit margins.
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Monday 18 December 2017
AutoNews Now: Honda seeks buddies, not tie-ups
Honda seeks buddies, not tie-ups; Mercedes-Benz AMG sales skyrocket in '17; Tesla zaps taxi charging; VW charges ahead in big U.S. cities; Megadealer Taylor sued.
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Lincoln missed an opportunity
Lincoln Motor Co. must have determined a consumer need that translates loosely to superlative customer service. It is a great story, and if executed, could capture new brand loyalists. But that was not my experience.
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Friday 15 December 2017
AutoNews Now: Chevy Bolt sales keep climbing
Chevy Bolt sales keep climbing; Ford is cracking fuel-efficiency codes; Nissan's mini car wash is no toy; GM parts with Iacobelli; An IPO for NIO?
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Thursday 14 December 2017
Mini goes minimalist with retooled logo
The new design, by Berlin ad agency KKLD, will be visible on all Mini models as of March 2018.
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AutoNews Now: Toyoda's 'wild dream' to electrify lineup
Toyoda's 'wild dream' to electrify lineup; Hyundai, FCA mulling fuel-cell effort?; Key acquisition for Denso; A look inside Mercedes G class; What Renault sees in magazines.
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Hyundai ad firm buys Kia's longtime U.S. agency
Seoul-based advertising agency group Innocean has bought independent U.S. creative agency David and Goliath, a deal that unites two companies known for their work with South Korean automakers.
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Hyundai returns to roster of Super Bowl advertisers
Hyundai, which ran a post-game Super Bowl ad last season, has secured ad time during the 2018 game.
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Wednesday 13 December 2017
AutoNews Now: Keeping Wrangler boxy, yet breezy
'Future-proof' makeover keeps Wrangler boxy, yet breezy; Dealers' inventory angst easing; Penske's 'Car People' purchase; Audi dissolves diesel task force; Conti charging into CES.
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Many consumers ready to complete vehicle purchase online, survey finds
Nearly half of consumers surveyed by Chase said they were comfortable completing their entire vehicle purchase online. That statistic bodes well for the bank's Chase Auto Direct digital car-shopping and financing tool.
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Many consumers ready to complete vehicle sale online, survey finds
Nearly half of consumers surveyed by Chase said they were comfortable completing their entire vehicle purchase online. That statistic bodes well for the bank's Chase Auto Direct digital car-shopping and financing tool.
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Renault preps for hands-free cars by buying stake in French publisher
Renault has acquired a 40 percent stake in a French magazine publisher with the goal of providing editorial content for drivers and users of connected and autonomous cars.
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Lamborghini's raging bull tops our viral list
The commercial introducing Lamborghini's second-ever SUV jumped to the No. 2 spot in our list of top viral videos this week.
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Tuesday 12 December 2017
AutoNews Now: GM's push for 'harassment-free' workplace
GM wants 'harassment-free' workplace, Barra says; Volkswagen to redesign Jetta for '19; Volvo enlists families in autonomous-tech push; Parked VW diesels survive stadium's big bang.
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Uber poised to hire media agency, report says
MediaCom is poised to win media duties for Uber in North America, people with knowledge of the matter told Advertising Age.
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Monday 11 December 2017
AutoNews Now: Toyota keeps the faith in large cars
With Avalon redo, Toyota keeps the faith in large cars; BMW countersues megadealer Braman; GM's message to Wall St.; Million-dollar McLaren; Parked VW diesels survive the big one.
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First Shift: Nissan factory-to-salesperson spiffs
Nissan steering spiffs directly to salespeople; Robotaxi rides in Japan; Genesis aiming for 85-90 stores; Toyota's big Olympics play; Auctioning off the last Oldsmobile.
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Toyota Olympic marketing will help explain mobility vision
Heeding a call to action from President Akio Toyoda, Toyota marketers are leveraging an eight-year Olympic sponsorship deal and its first global campaign to lay out its vision of mobility for the world.
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Parsons, Meyers join Automotive News sales team
Matt Parsons and Mary Meyers have joined Automotive News as regional sales managers.
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Toyota marketing key to multicultural appeal
Toyota has found a natural home amid the eye-popping styles and eclectic musical acts of Afropunk festivals.
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Looks like Lincoln got it right
I don't know how successful Lincoln will be in China, where it is starting a huge marketing and product push, but the luxury brand looks to be making the right moves in North America.
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Sunday 10 December 2017
Subaru doesn't need cars for holiday boost
For the second year in a row, Subaru of America's year-end marketing event doesn't include its vehicles.
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Saturday 9 December 2017
Paralympics bring home Toyota message
Many of the devices and mobility concepts the company is highlighting addresses the challenges of personal mobility, including for the elderly, those recovering from an accident, or the permanently disabled.
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Friday 8 December 2017
AutoNews Now: Plug-in Panamera proves popular at Porsche
Plug-in Panamera proves popular at Porsche; Toyota plans Detroit debut for new Avalon; Behind ZF CEO's downfall; EU, Japan hammer out trade deal; Where lumbar meets Lambo.
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Thursday 7 December 2017
AutoNews Now: Calif. dealerships in the line of wildfires
Calif. dealerships in line of wildfires; ZF CEO steps down; Nissan exec on spiffs: 'You have to stay in the game'; Audi 'Apollo 45' salute; Budweiser reserves 40 Tesla semis.
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AutoNews Now: CA dealerships in the line of wildfires
CA dealerships in line of wildfires; ZF CEO steps down; Nissan exec on spiffs: 'You have to stay in the game'; Audi 'Apollo 45' salute; Budweiser reserves 40 Tesla semis.
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Wednesday 6 December 2017
AutoNews Now: GM to use carbon fiber in pickup beds?
GM reportedly to use carbon fiber in pickup beds; Truett: Truck plan raises question of repairs, Remembering the Blackwood; Safety advocate: Nothing safe about GM's in-car shopping app.
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