Monday 27 September 2021

GMC pledges multi-year financial commitment to Marcus Graham Project

The GM brand will support the DE&I nonprofit's boot camp program for at least the next three years.



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Why most auto shows have 4 walls, a roof

Bad weather hampers Motor Bella, a reminder of why auto shows have traditionally been held indoors.



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Wednesday 22 September 2021

Automakers, suppliers revved up as Motor Bella kicks off; rain, floods cancel Wednesday events

Around 80 companies and sponsors set up tents and activations to exhibit products and meet with clients and potential customers. Heavy rain and flooding canceled Wednesday's schedule near Detroit.



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Tuesday 21 September 2021

Automakers, suppliers revved up as Motor Bella kicks off

Around 80 companies and sponsors set up tents and activations to exhibit products and meet with clients and potential customers.



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Combating ‘digital fatigue' at the dealership

As the volume of marketing emails increases, it's important for dealerships to send relevant messages that consumers won't ignore.



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Monday 20 September 2021

Fake Bronco pitchman rides again

The film, John Bronco Rides Again, gives plenty of screen time to the the SUV as well as a number of vintage ones.



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Autos alfresco: Motor Bella comes to suburban Detroit

Think of it — and its amusement park overtones — as a pilot for the auto show of the future.



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Hyundai using Roblox to reach the next generation of buyers

Hyundai's customer-experience engineers are developing virtual worlds on Roblox to reach customers of the future.



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Monday 13 September 2021

As 3rd-party tags vanish, dealership data gains importance to marketing

Auto marketers have long used browsing information to personalize ads presented to consumers. The source of that data is being phased out.



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iRide becomes a lab for tinkering with digital retail formula

Customers at Reed Automotive Group's iRide used-only store in Sanford, Fla., can work a digital car deal online or in the showroom.



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‘Circular' BMW mostly recyclable

The i Vision Circular concept is a sustainable car made almost entirely from recycled materials.



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Tell CarGurus Jay Leno sent you

The Internet automotive retailing platform is sponsoring a revival of a Groucho Marx game show, to be hosted by the car-crazy former host of "The Tonight Show."



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Avoid ‘running blind' in dealership marketing

A retailer's own data is going to become even more important for targeting consumers with personalized ads based on their shopping behavior.



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Monday 6 September 2021

Maybe he's more of a Honda guy?

More than a dozen Subarus — and only Subarus — parked on the streets of a historic neighborhood had their tires cut during the night.



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These boots are made for haulin'

Ram has partnered with clothing company Wolverine to create a line of work boots with designs inspired by its pickups.



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Sunday 5 September 2021

Not so fast on self-driving cars, Toyota boss cautions after Paralympian hit

Akio Toyoda is speaking out against the industry's rush to push technological boundaries: "I don't think it's at all realistic yet that self-driving cars can travel normally on ordinary roads."



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Thursday 2 September 2021

Audi's CEO sees volume doubling by 2030 in EV-dominated future

Markus Duesmann said growing Volkswagen Group synergies mean "a sustainable return of 11 percent is definitely realistic for us in the long term."



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