Photos of the year: Miscellany

Tornado damage in Missouri, a Tesla miscue, a suspended Corvette and production of the last Chevy Cruze.

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Chevy's ad campaign a winner, data shows

Since Dec. 3, consumers who see a Chevy employee-pricing ad have been 45 percent more likely to search for that brand online in the next five minutes than those who see one of the Jeep ads.

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Hyundai picks Genesis' Megan Gillam for new product line management job

Gillam will lead a team of product line managers and be responsible for identifying sales performance improvement areas in marketing, incentives, pricing and product distribution.

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Toyota will kick off 2020 Highlander campaign during Super Bowl

Toyota says it's committed to one national 60-second spot that will air during Super Bowl LIV, and it will use that commercial to promote the redesigned 2020 Highlander.

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McQueen's Mustang hitting auction block

The 1968 Highland Green fastback that zipped through the streets of San Francisco in the movie could fetch up to $5 million next month, when a Florida family is letting it go after 45 years.

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Hyundai, Kia, Genesis moving fast on new vehicles, technology

Not only are Hyundai, Kia and Genesis growing U.S. sales in a down market this year, but the company is investing billions of dollars in new technologies globally that could allow it to leapfrog traditional competitors.

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Audi plans to launch global ad campaign at Super Bowl

The buy marks Audi’s second straight Super Bowl ad and the eleventh time it will appear in the game.

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Honda embraces spotlight as rivals back away from auto shows

Honda wants to create a vibrant, enthusiastic atmosphere for visitors to its auto show stands. Not so much for auto writers but for the real audience: future car buyers.

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Machines drive new marketing efforts

Proponents of machine learning and artificial intelligence say computers are more efficient than humans, though the technology is not yet widely adopted at dealerships.

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Toyota exec: Auto shows still ?critical' to business

Toyota Motor North America's Bob Carter says some of the industry angst over the future of auto shows is "self-inflicted," the result of automaker strategies to cross-program off-site events during auto shows to monopolize media coverage.

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Data dashboard

A survey identifies customer preferences for dealership websites.

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Toyota, Lexus adjust auto show strategy to aim at consumers

Toyota will continue to have a presence in New York and other large and regional auto shows, but the automaker may aim its marketing dollars more at experiential efforts at the shows for consumers.

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Renault loses marketing chief in latest executive departure

Renault has appointed veteran executive Xavier Martinet as head of global marketing, replacing Francois Renard, who is quitting the automaker after just over a year. Renard is one of a number of high-level departures from the automaker.

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MCLAREN'S MIKE FLEWITT: Brand awareness key to the future

Flewitt, who has been with McLaren for nearly all of its existence as a road-car maker in its current form, sees some changes ahead, namely electrification. But that won't take away from the brand's vehicles, he says.

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Alfa dashes through Italian streets in movie

In a trailer for starring Ryan Reynolds, a bright green Giulia Quadrifoglio showcases its performance chops during a chase scene in Florence.

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